Applied Business Project Assignment

Running head: APPLIED BUSINESS PROJECT
Applied business project
Name of student
Name of University
Author note

1
APPLIED BUSINESS PROJECT
Table of Contents
1. Introduction............................................................................................................................3
2. Current situation of the company...........................................................................................6
3. Goals or objectives.................................................................................................................7
4. Project Scope..........................................................................................................................7
5. Stakeholder analysis.............................................................................................................14
6. Ethics....................................................................................................................................15
7. Plan.......................................................................................................................................15
8. Resources.............................................................................................................................16
9. Risks.....................................................................................................................................17
References................................................................................................................................17

2
APPLIED BUSINESS PROJECT
1. Introduction
The business project is presented to discuss about the management of a New Zealand
based security business named Simply Security, Wellington in New Zealand. The topic will
discuss how the present situation of the company has been and how it can launch its services
to expand its outreach by introducing the alarm monitoring services in the present year too
(Simplysecurity.co.nz, 2020). The business research project also sheds light on the need of
expanding business while at the same time, manage inclusion of new services such as the
alarm monitoring services for meeting the needs and requirements of people in the different
market segments of New Zealand (Darger, 2014). Now the primary target is to acquire a
larger customer base by entering the foreign markets and make sure to generate higher
revenue, thereby, gain strategic competitiveness within the New Zealand security industry too
(Piekkari et al., 2014). Thus the project is related to the development of a business proposal
for launching effective security services all over New Zealand and reach new heights of
success through higher profit level attained and competitive advantage too.
Background of the organization
Simply Security in Wellington, New Zealand has been one of the major security
companies that has delivered extensive security services for meeting the needs of customers
and at the same time, safeguard the employees as well as the clients effectively too. The
reliable services offered by the company has helped in taking advantage of the customised
security solutions from the customers’ perspectives, which also has created a positive brand
image and identity among the customers of New Zealand (Simplysecurity.co.nz, 2020).
Because of the huge experience of the organisation, it has transformed itself into a reputed
and renowned security company that has created its presence in not only Wellington, but also
in Auckland and in Christchurch. The security services have also been tailor made, which has

3
APPLIED BUSINESS PROJECT
helped safeguarding the staffs and also deliver high quality banking security along with
security guarding services too with the introduction of the mobile patrols services all over
New Zealand (Turkulainen et al., 2015). To expand the services, the company needs to bring
something new and ths the alarm monitoring services have been emphasized on, for launch
and delivery so as to meet the preferences and needs of clients largely too.
Problem
It has been found that Simply Security Wellington, despite its good financial
condition, often faced issues due to lack of innovation, creativity and inability to reach new
markets too. Thus the revenue generation capability has been very limited, which is a major
problem whereas the poor management of diversity within the workplace also contributed to
the major issues and poor business functioning of the organisation in New Zealand (Hoffman,
Munemo & Watson, 2016). Thus, it has become essential for the business organisation to
enable expansion, furthermore, allow to create a diverse workforce along with facilitation of
creativity and innovation to attain a good and sustainable position within the competitive
business environment as well (Warren, 2017).
As the assignment topic emphasize on the New Zealand based security business, so
the security and safety are the top most priority, but this also requires consistent changes and
innovation for meeting up to the demands and expectations of the clients largely. Thus, more
focus has been placed on the issues related to poor innovation and change management
perspectives while the lack of diversity management could also be a major issue that could
also make the organisation grab the necessary scopes and opportunities and expand business
effectively (O'Bryan, Daston & Riehle, 2014).
Potential benefits

4
APPLIED BUSINESS PROJECT
The business project is associated with expansion of business so as to bring in more
team members and manage diversity within the workplace while at the same time, consider
them as the most vital assets of the organisation, who could allow the company to gain a clear
advantage of expanding the business. The customer base would also expand and this would
help in improving the sales revenue, furthermore, result in higher level of profit achieved I
business (Filev, 2013). Moreover, there could also be increase in funding scopes and
opportunities, which should be essential for raising the working capital and manage proper
budgetary aspects so as to gain the desired level of profit in business. The diverse workforce
would be formed, which could allow Simply Security to acquire a wide range of ideas,
opinions and responses that are required to improve the decision making process and also
launch new services such as the alarm monitoring services (Jiang, Beamish & Makino, 2014).
The potential benefits that could be acquired by the alarm monitoring services
delivered by Simply Security include the prevention of break in to house or burglary and
even medical emergency responses and detection of harmful carbon monoxide and other
toxic gases in case of emergencies. Simply Security Wellington must aspire to be a great
entrepreneur and at the same time, manage careful understanding of the advantages of
business growth and development along with the ways by which the right decisions should be
made for enhancing the business performance and potential (Singh et al., 2018). Moreover, it
would allow for reaching out to the target markets and also maintain a larger customer base,
than before, which could not only help in attracting new customers, but would also help in
retention of older customer base too. This could benefit the company to gain greater
economies of scale through expansion into new markets and also provide necessary benefits
to the suppliers and vendors for ensuring that the supplies meet the demands in the
international market too (Aronczyk, 2013). With the business expansion, there could also be
other benefits related to the development of multiple revenue streams and enhancing the

5
APPLIED BUSINESS PROJECT
scopes and opportunities of branding. By offering greater branding opportunities, it would be
much easier and convenient to gain brand recognition while at the same time, maage
necessary changes and improvements to extend its security services too (Punjaisri & Wilson,
2017).
2. Current situation of the company
The present situation of the organisation is quite good but the business lacks certain
aspects including the innovation and ability to expand business properly. The company’s
financial condition is stable and has managed to successfully. The static guarding, event
security and mobile patrol are few of the security services and solutions, already being
delivered by the company, which has resulted in meeting the customers’ references and raised
their level of satisfaction as a whole (Czinkota & Ronkainen, 2013). The management of
business operations has been limited to geographical areas of New Zealand only, which has
also limited the revenue generation ability and thus the company wants to expand its business
by launching the alarm monitoring services so as to gain a good position at present,
furthermore, acquire the necessary and potential benefits largely too (Paliwoda & Thomas,
2013). Due to the limited reach to the geographical areas, there have often been issues
experienced by the company, but still, the company possesses a good reputation and brand
image because of the wide range of security services provided to the clients
(Simplysecurity.co.nz, 2020).
Moreover, the services include accredited and committed workforce members
consisting of the on-site security personnel and also the mobile patrol officers are well
knowledgeable and skilled to respond to emergency incident and during alarms. Regular staff
welfare checking and escorts to vehicles and transportation activities have also been effective
while the management of security patrols for the inspection of internal and external property
along with the secure key holdings and keeping the premises secured have also been regarded