Applied Business Research

This study delves into the findings and implications of applied business research, focusing on topics such as robotic process automation, artificial intelligence, and the impact on global accounting services. The study also discusses the common themes and different findings in the articles, as well as the managerial implications and future research directions.

Running Head: APPLIED BUSINESS RESEARCH
APPLIED BUSINESS RESEARCH

APPLIED BUSINESS RESEARCH 2
Table of Contents
Brief summary of the theory......................................................................................................2
Common themes/findings in four articles..................................................................................3
Different themes/findings in four articles..................................................................................4
Managerial implication of four articles......................................................................................5
Study limitations and future research direction proposed in four articles.................................6
References..................................................................................................................................8

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Brief summary of the theory
According to Kumar Lahiri and Dogan (2018), current investigation has emphasized the
relationship between customers and sharing economy firms. Furthermore, it is evaluated that
the service facilitators have mainly offers their capitals for acquiring a decisive mass of
consumers. This investigation is composed customer relationship strategy with respect to
comprehending the two-sided business model. In addition, service enablers should struggle
for acquiring, retaining and win-back profitable service providers as well as customers
simultaneously.
On the other side, Lin Wu and Hsueh (2014) evaluated that current investigation on
computerized learning has steered with respect to integrating customized e-learning with an
effective tutoring system (ATS). It assists in coaching and strengthens the learning
effectiveness of student. This investigation creates a novel ATS that involves four modules
such as tutor agent, effective recognition, and instruction and content strategies. It also
assesses the impact of ATS in accounting remedial strategies on knowledge usability and
effectiveness. It is also defined that triangulation research method is used in this research as it
contains the qualitative information (participant observation and interview) and quantitative
data (questionnaire survey and score). It also determines the learning performance of student
and system usability. This investigation has considered 80 students where 40 students for
ATS group and 40 students for traditional teaching group from Technology University in
Southern Taiwan who has accomplished low academic achievements in accounting and
possess the backgrounds of a company.
In the view of Fernandez and Aman (2018) evaluated that the aim of this investigation is to
comprehend the impact of Robotic Process Automation (RPA) on Global Accounting
Services (GAS) by practicing the institutional logic lens. It is also assessed that this
investigation assesses in-depth case study strategy in one of the leading international business

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Services Company that offers international accounting practices. It is also discussed that RPA
technology has significant effect the organization and individuals and resulted in
transformation and deduction in work and thus declining the number of workforces.
On the other side, Parkes and Wellman (2015) stated that the field of artificial intelligence
may strive for developing rational agents who are proficient to perceive the globe around
them and taking measured for attaining the particular objectives. It is also determined that AI
researchers aim for constructing an artificial homo economicus and the mythical completely
logical agent of neoclassical economics. It is also argued that theories of normative design
from economics could be appropriate for artificial agents as compared to human agents.
Moreover, AIs is beneficial for considering rationality as compared to people and incentive
system and novel rules could be quite distinct from those customized for individuals.
Common themes/findings in four articles
In the four articles one theme is common that is automated learning in accounting sector. For
operating accounting system, organization needed to comprehend automated learning and
imply it in the firm (Parkes and Wellman, 2015). The automated learning ability of artificial
intelligence could support to the organization for accomplishing the desired aim in least time
and cost (Fernandez and Aman, 2018). Further, accounting sector plays an imperative role in
improving performance of firm. Artificial intelligence structure could be imperative for
improving the business process in least time and cost. In the accounting sector, artificial
intelligence could be imperative in deeply replacing human efforts in least time. Moreover, it
is evaluated that they cannot replicate the intelligence of human. In addition, it is evaluated
that Artificial intelligence could be imperative for identifying best methods for people and
computers to work together (Kumar, Lahiri, and Dogan, 2018). In addition, it is examined
that the automated technology could solve different issues of the organization named
shortages of human resources, productivity of employee, and issues of disciplinary. It could

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be imperative for the accomplishment of the desired goal in least time and cost (Lin, Wu, and
Hsueh, 2014).
Different themes/findings in four articles
According to Kumar Lahiri and Dogan (2018), strategic framework for developing service
offers and consumers are to consider multigenerational features as per implications of
literature and interviews in the economy sharing. As per research, it is also addressed that
economy services sharing could be highly considered by generation Y, while other
productions are still in an initial stage of acceptance. In addition, customers with service
provider integration are high.
In contrast to this, Lin Wu and Hsueh (2014) stated that there are certain benefits of
implementing the ATS related to the curriculum of account remedial such as good usability
of the system as well as high learning performance. There are several prospects for
conducting a future investigation.
Fernandez and Aman (2018) evaluated that the introduction of new technology within an
organization may generate preventable rivalry between robots and humans. It is also assessed
that the RPA technology can solve the concern entailing human-like employee’s productivity,
disciplinary issue, shortage of human resources, and high level of works like analytical
concept cannot be entirely replaced by robots and can only be performed by individuals.
Parkes and Wellman (2015) opined that there are some challenges in designing AIs such as
machine economics, and creating new species of machines. This could create complexity in
economic contexts. It is supposed that AI succeeds in this mission and it is beneficial for
thinking regarding AIs in rationalistic terms. It also stated that how to design the rules of
communication in a multi-agent system that come for representing an economy of AIs.

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The managerial implication of four articles
From the analysis of the four articles, it is evaluated managerial implication could be
imperative for identifying the outcomes and activities that should be comprised by the
organization to meet the aim and objectives. In addition, it is evaluated that artificial
intelligence could be imperative for the accomplishment of desire goal. Moreover, it is
examined that artificial intelligence could lead to audit the financial condition of the firm. It
can also affect the whole behavior of the organization (Fernandez and Aman, 2018).
Fernandez and Aman, (2018) addressed that organization should aware of the manager
towards robotic process automation for operating a business and take a decision with respect
to the research matter. It is also examined that organization should also be capable to
systematically use training and development tool and assist to their manager with respect to
the accomplishment of the organizational task. It could be effective for making an accurate
decision towards the research issue.
Parkes and Wellman, (2015) found that an organization should make capable to the employee
for gaining their understanding in the context of artificial intelligence. It would also lead to
the firm for the accomplishment of desire goal in limited time. Artificial intelligence could
lead to an individual to solve the accounting query and complexity by considering software
and making higher competitive benefits.
Lin, Wu, and Hsueh, (2014) addressed that the current era has fully relied on the automation
process hence organization should be aware of the same to reach at a reliable conclusion. A
company should use different tools and techniques for the accomplishment of desired goal
such as communication tool, digitalization, learning of machine, artificial intelligence, and an
effective decision from individuals to machines.
Moreover, Kumar, Lahiri, and Dogan, (2018) have been addressed that organization should
improve the understanding of employees towards different theories and approaches of

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Artificial intelligence for enhancing the accounting situation of accounting sector in the least
time and cost. There are certain method could be considered by an employee named customer
development, retention, acquisition, and win-back strategies to retain their position in the
marketplace.
Study limitations and future research direction proposed in four articles
In the paper of Fernandez and Aman, (2018) it is found that this study is emphasized on
determine the impact of robotic process automation on global accounting services. But, at the
same time, it is also evaluated that there is a lack of study with respect to the artificial
intelligence (AI) theory in the accounting section. The investigator should concentrate on the
role of AI in the accounting section for future research. It would be imperative for solving the
accounting issues systematically.
In this research Parkes and Wellman, (2015) it is addressed that investigator focuses on
determining the economic reasoning and artificial intelligence that could be imperative in the
organization to improve their existing situation. Apart from this, this research not properly
discusses the AI in the accounting sector hence researcher should need to consider the mixed
quantitative research design for making a reliable conclusion.
Lin, Wu, and Hsueh, (2014) it is addressed that this research is relied on machine learning as
well as AI and its impact on sales management and personnel management. But, it cannot
discusses how learning capability of AI could be imperative in the accounting section as it
should be considered by the researcher for further research.
Kumar, Lahiri, and Dogan, (2018) it is addressed that this research is emphasized in
determining the relation between economy firms and consumers. This research is qualitative
in nature that could lead to getting theoretical information. This report also does not discuss
the Artificial intelligence as well as the accounting section hence researcher will entail the
same for further research.

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References
Fernandez, D. and Aman, A., 2018. Impacts of Robotic Process Automation on Global
Accounting Services. Asian Journal of Accounting and Governance, 9.
Kumar, V., Lahiri, A. and Dogan, O.B., 2018. A strategic framework for a profitable business
model in the sharing economy. Industrial Marketing Management, 69, pp.147-160.
Lin, H.C.K., Wu, C.H. and Hsueh, Y.P., 2014. The influence of using effective tutoring
system in accounting remedial instruction on learning performance and usability. Computers
in Human Behavior, 41, pp.514-522.
Parkes, D.C. and Wellman, M.P., 2015. Economic reasoning and artificial intelligence.
Science, 349(6245), pp.267-272.