Applied Corporate Strataegy Assignment

Added on - 22 Nov 2020

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APPLIED CORPORATE STRATAEGY
Table of ContentsINTRODUCTION...........................................................................................................................3External analysis (business environment and industry) to identify Opportunities and Threatsand assess industry attractiveness...........................................................................................4Analysis of Resources and key competences of company to identify core competences......9..............................................................................................................................................12SAFe criteria applied to be a strategy implemented by organisation...................................16REFERENCES..............................................................................................................................18
INTRODUCTIONCorporate strategy refers to the direction as well as scope of actions ofcompany in alignment with the stipulated organisational goals and objectives(Davies, 2016). Every organisation has a unique corporate strategy which is appliedby them to gain a strategic and competitive edge in marketplace. It is largelyconcerned with the management of resources, risks and returns done by an entitywhich provides an opportunity to the firm to become a leader in corporate worldwithin the specific business industryThe following report is based on Tesla Motors which is an Americanautomotive and energy organisation that enjoys a leading stature within the globalmarketplace. Tesla Motors is a leading name within the vehicle manufacturingsector owing to the wide variety of cars that the entity offers to public as per theirchoice and relevance. This organisation is having its head office located at PaloAlto, in Silicon Valley. Company mainly is a car manufacturer unit established in theyear 2003. Entity is one of the leading car manufacturer company having more than79 stores around the world and have approximate number of 10,161 employees inits organisational structure.This report consists of external business environment and industry analysisby way of PESTLE and Porter Five Force analysis. Further, it includes the resourcesand key competences of entity to determine the core competences. And lastly, itconstitutes of SAFe criteria applied to a strategy executed by organisation inmarketplace.3
External analysis (business environment and industry) to identify Opportunities andThreats and assess industry attractivenessPESTEL AnalysisPolitical:Some of the basic political factors that put their impact on functioning of Teslainclude environmental regulation that created anopportunityfor company tomanufacture a product with controlled emission levels. Political factor consists,different types of trade regulations such as EU & NAFTA, entry mode regulation,stability of government, social policies and more. Tesla started its business bytrading cars in the region of North America and later expanded their businessservices in Western Europe and Asia. This expansion brings numerous politicalfactors that influence its culture. For this, it has been encouraged to produceenvironment friendly cars. Government institution of US created a programme inwhich they provide energy loan programmes that will effectively encourageindustries to use new vehicles technologies. For instance, in Europe, Norwaygovernment encourage industries in market by providing certain measures like,nationwide access bus lanes and offering free parking of electric vehicles(Du andet. al., 2013). All these political decisions adopted by countries effectively representsopportunities for Tesla in order to find new market and make further investments inthose market as to gain more growth and maximise profitability of company.Economic:These factors are mainly related to, current level of inflation, economicgrowth rate, credit accessibility, interest rates and more. As demand of sustainablecar rose around the globe as price of fuel-engine vehicles is rapidly raising with thefast phase increment in fuel prices worldwide this factor will work as aneffectiveopportunityfor Tesla to offer their environment friendly cars in global market andacquire large market share. Along with this, increase in GDP rate lead towardssignificant rise in buying power of customers that will automatically increase sale ofelectric cars in global market.4
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