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Applied Corporate Strategy Assignment

   

Added on  2020-10-22

20 Pages5490 Words274 Views
Business Development
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Applied Corporate Strategy
Applied Corporate Strategy Assignment_1

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3MAIN BODY...................................................................................................................................3External Analysis........................................................................................................................32) Resources and key competencies of Sainsbury......................................................................6Company's recent strategy........................................................................................................10CONCLUSION .............................................................................................................................13REFERENCES..............................................................................................................................14APPENDIX....................................................................................................................................16
Applied Corporate Strategy Assignment_2

INTRODUCTIONBusiness environment can be described as the collection of all the internal and externalfactors that affects the functioning of an organisation. Employee strength, management's attitudephysical resources of firm etc. constitute internal environment while external environmentinvolves customers, competitors, government, social trends , technological changes, legislationetc. Corporate strategy is the action plan that provides the goals & objectives and the blue printof how things are to be conducted in the company for achieving objectives and goals (Prajogo,2016). Sainsbury, a British supermarket retailer dealing in clothing, groceries and housewares. Itis a publicly traded company and is listed on LSE and FTSE 100 component an is headquarteredin London, United The present project report is going to conduct external analysis that will identifyopportunities and threats for the organisation. Further, the report will highlight internal analysisof the company that will show the strengths and weaknesses. It will also reflect organisation'scapabilities and core competencies. Lastly, an evaluation will be done of Sainsbury's strategy ofmerging with another supermarket retailer Asda. MAIN BODYExternal AnalysisBusiness environment is the sum total of all the internal and external factors that have thecapability of affecting operations of a company significantly. The internal factors that affects thefunctioning of Sainsbury's are its employees, financial resources, level of technology employedby the company, management team etc. The external factors are investors, customer,government, competitors etc. (Fleisher and Bensoussan, 2015).External analysis is the scanning of environment that helps the company in identifyingthe different opportunities and threats present in the market. It also includes analysing the powerof different aspects of business environment such as force of customers, suppliers etc.PESTLE AnalysisThis analysis is technique for identifying the macro-environment factors that affects theorganisation. It consists of following components that are discussed below:
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Illustration 1: Pestle Analysis(Source: What is a PESTLE Analysis and how can it help,2015)Factors ImpactPoliticalSainsbury's business would be affected in thecase of strict trade regulations, high corporatetax etc. For example, after the Brexit, there willbe changes in the current trade laws asgovernment would no longer be obliged tofollow EU directives. EconomicSainsbury would have to keep its products atlow price for surviving in the market. Thecompany could expand its operations in theemerging markets of the world for neuteringthe effect of home countrySocial Sainsbury grabbed this opportunity by offering
Applied Corporate Strategy Assignment_4

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