Applied Corporate Strategy

Applied
Corporate Strategy
1

INTRODUCTION...........................................................................................................................4
External and Industrial analysis to identify Opportunities and Threats......................................4
Analysis of Resources and key competences..............................................................................9
SAFe criteria applied to a strategy implemented by organisation.............................................14
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16
2

3

INTRODUCTION
Corporate strategy is defined as a strategic course of action that is being duly undertaken by
an organisation with an aim to fulfil its objectives and goals. The strategy is unique to every
business depend upon their industrial sector along with the situation as well as requirements that
operates with and its marketplace (Aluko and Knight, 2017). By adopting corporate strategy
entity can ensure maximum competitive advantages along with high profitability. By
implementing best effective corporate strategy within business Organisation Company can
successful lay down foundation to their enterprise that will reach their company towards new
heights. Present report has been conducted on Sainsbury, is perform their operations in retailing
sector. In these report formative discussions has been conducted on micro and macro analysis
with the help of pestle evolution. This report covers VRIO and Porter 5 forces, lastly SAFe
criteria is also undertaken in this report.
External and Industrial analysis to identify Opportunities and Threats
Sainsbury operate their functions as a leading Supermarket store in the provinces on UK.
Company provide different type of product as well as services to large base of consumers.
Sainsbury is having 16.9% share holding in supermarket industry. In addition to this company is
having integration of three different divisions that are super market, bank and Argos.
Figure 1: Retail Market of United Kingdom
(Source: Retail Market of United Kingdom, 2019)
4