Applied Corporate Strategy Assignment Solved - Zara
Added on 2020-12-09
8 Pages2225 Words379 Views
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Applied CorporateStrategy Assessment
Table of ContentsINTRODUCTION...........................................................................................................................31) External analysis (business environment and industry) to identify a set of Opportunities andThreats and assess industry attractiveness..................................................................................32) Analyse the resources and key competences of the organisation and identify corecompetences................................................................................................................................53) Choose one strategy that the company implemented recently and evaluate it using SAFecriteria.........................................................................................................................................6CONCLUSION................................................................................................................................7REFRENCE ....................................................................................................................................8
INTRODUCTIONCorporate strategy takes a portfolio approach for strategic decision making by analysingthe firm's business in order to determine how the value can be created. In order to create aneffective corporate strategy firm have to look at various business they own and also there impacton each other. Zara is an Spanish fashion retailer which is based in Arteixo in Galicia. Thisreport will analyse different external and internal factors which effect the functioning of thebusiness. It also study different strategy adopted by the organisation in order to create andincrease it's market share in comparison of the competitors (Adamides, 2015)1) External analysis (business environment and industry) to identify a set of Opportunities andThreats and assess industry attractiveness.Business environment is the sum total of all internal and external factors such asemployees, supply and demand, suppliers, owners etc. These factors have an eminence effect onthe functioning of the company's environment and situation. Business environment of anorganisation consist of external factors which comprises of an organisations opportunities andthreat. Analysis of which helps of organisation to capture different market opportunities existingin the market while voiding treat. Different strength and weaknesses of the Zara can be discussedbelow:Opportunities- These comprises of different market opportunities that can be captured by thebrand in order to increase it's market share.Online channel- By the effective use of different online channel it can help theorganisation to increase its customer base. As the digital economy is growing fast in theworld online platform will help the brand to open new sale channel.Lower inflation rate- The low inflation rate brings more level of stability in the market,which will help the organisation to enable credit at lower interest rate which is providedto the customer which will influence them to create a strong association with the same.New technology- The use of latest technology will enable the brand to gain more marketshare. Along with the market share it will help the organisation to develop new product asthe latest technology will provide latest information and also will assists in marketanalysis (Foxall, 2014).Threats- These comprises of the factors that have an negative impact on the functioning of theorganisation such as-
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