Strategic Analysis Report on Vodafone Plc

Applied Corporate
Strategy
Assessment:
Strategic Analysis
Report

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................4
QUESTION 1..................................................................................................................................4
External Analysis.........................................................................................................................4
QUESTION 2..................................................................................................................................7
VRIO............................................................................................................................................8
VALUE :..........................................................................................................................................8
Question-3......................................................................................................................................11
Evaluation in regard to Vodafone..............................................................................................11
CONCLUSION..............................................................................................................................13
REFRENCES.................................................................................................................................14

INTRODUCTION
Corporate strategy is defined as highest strategic plan of a company, which clearly
defines overall directions and aims and way in which can be achieved within management
activities. The current study is based on Vodafone Plc, which falls under list of leading
telecommunication organizations in UK. This assignment will explain external and internal
environmental analysis in context of chosen organization via using appropriate frameworks like
PESTLE & SWOT. Furthermore, it will justify value chain analysis and VRIO as well to identify
abilities of firm. This report will clarify TOWS under suitability; acceptability and feasibility to
discuss financial resources and skill require achieving set aim
MAIN BODY
QUESTION 1
External Analysis
PESTLE analysis can be used to evaluate the macro environment of Vodafone. PESTLE analysis
identifies the external social, political, environmental, technological, economical and legal forces
that are present in the macro environment, which can come to influence the operations Vodafone
and provide it with an opportunity or threat (Abdel-Basset,Mohamed, M. and Smarandache,
2018). The PESTLE analysis for Vodafone is as follows:
Political Factors: The political uncertainty that has been plaguing UK for the past few years on
account of Brexit can have significant impact on the operations and functions of Vodafone in the
telecommunications industry of UK. Brexit can prove itself as an opportunity for the operations
of Vodafone as Brexit will inevitably involve the scrapping of current complex and convoluted