Applied Corporate Strategies: External and Internal Analysis

Applied Corporate Strategies

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
.........................................................................................................................................................3
Question 1........................................................................................................................................3
External analysis..........................................................................................................................3
Question 2........................................................................................................................................6
Internal analysis...........................................................................................................................6
Question 3......................................................................................................................................10
TOWS matrix.............................................................................................................................10
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Corporate strategies are a plan of organization strategies in which they make plan in their
strategies to improve the working of the organization. It helps in deciding the overall
organizations goals and other objective in which company is focusing to develop and grow.
Strategies help in finding the vision and directions of the organizations (Childs, 2019). LVHM &
Tiffany and the industry, the report will discuss all important of factors and external factors of
LVHM & Tiffany and its Porters five forces about the competition in market. It will also include
the competence of what the LVHM acquire Tiffany to work and find all the importance objective
of the working with Tows matrix, value chain and VRIO table. Tows of the company is also be
explained in the report so that the opportunities and the threat, weakness and strength can be
measured (Jain, Kashiramka and Jain, 2018)
.
Question 1
External analysis
External analysis mentions to the inspection the situation of the industry working in and it
contains factors as competitive assembly, positioning and dynamics.
Pestle Analysis:-
It is one of the concepts of marketing, this is one of the tools to identify the tracking and
situations of the organizations external environment in which they are operating and in which
they are planning to make a product or product launch. Pestel analysis include the political,
economic, social, technologies, legal and environment etc in it (Banik and Lin,2019).
Political Factor: - The political factor refers to the factor of business which are related to
politics and political guidance. Those factors of business which have government influence and
influence in economy. For example; it involves all the government policies such as government
taxation, duty on imports and every factor that is included in generating revenue for organisation
and structure including of policies for taxation, trade tariff and monetary policy. Government
changes about fiscal year and this can disturb business and commercial environment to great
extent. Political factor is also a threat to the company as high rates of tax and policies are reason
for influencing prices of the products of company. Political factors are all the political
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interference and the laws and policies made by government are having direct impact on the
business and the organization are included in political factors.
Economic Factor :- Economy factor refer to all the economy activities which are directly linked
with the company and is connected in its operations and working. Economy factor are crucial
factors in the performance of economy which directly is impacting the working of company and
also impacting the long-term impact by surrounding on it. Economic is a threat to the LVHM &
Tiffany as increase in inflation rates forced the corporation to raise the prices and disturb the
success. All the economic stability and the issues of the economic situation of the country and
the location where the organization is working are included in economic factors of the
environment.
Social Factor: - Social factor are those which affect the working of the organization by the
market and culture trends which are going in the social platform (Song, Sun and Jin, 2017)
. The changes in demographic market and the population and other social factor which directly
affect the working of the company and LVHM & Tiffany are putting a lot of focus in dealing all
the factor to make it better and find goals for the company. The change in the work pattern of the
market in which the company is working in and the potential market change and structure which
affect the LVHM & Tiffany. The social factor works as the opportunities for the company as it
helps in increasing the business with developing the business according to market changes and
market trends.
Technologies Factors: - Technologies factor is the technologies LVHM & Tiffany are using in
making the business grow and work easy. They are the external environment factors which have
a direct impact on the business and also plays an important role in business. Working in an
luxury brand and the jewellery industry the technologies plays very important part as it helps the
work in development and also increase the process of working fast with better quality in it.
Technologies is an opportunity for the business and the LVHM & Tiffany are taking all the
measure to develop the company profile with more of the technology’s adaptation in its working.
Legal factors: - legal factor include all the process of working of company in legal and ethnical
ways so that they can work easily and work with all the laws and regulations. The LVHM &
Tiffany need to maintain all the legal workings which are affecting the business directly and
indirectly in its working. They need to focus in developing the best of the techniques to satisfy
the norms of legal factor. LVHM & Tiffany are making the strategies which full fill all the
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