Applied Corporate Strategy

Applied Corporate Strategy

Table of Contents
Introduction................................................................................................................................3
Main body..................................................................................................................................3
External analysis and various opportunities and threats provided by them to business........3
Analysis of internal components providing core competency to organisation......................6
Select one strategy that the company implemented recently and evaluate it using SAFe
criteria....................................................................................................................................7
Conclusion................................................................................................................................11
References................................................................................................................................12

Introduction
Corporate strategy is a systematic system of strategic planning in an organisation. The
corporate is aiming at various goals and directions for an organisation in order to make sure
that they can achieve all their aim is properly through help of some strategies for business
operations. They are usually determined in long-run vision that is needed to be attained by
organisation for their goals and objectives. The following report is based on a merger which
was taken place between Fiat Chrysler and Peugeot Owner (Cardoni, Kiseleva and Lombardi,
2020).Fiat Chrysler auto mobile is running in automotive industry while offering a number of
different products and services to its customers throughout the world. The company was
introduced in the year 2014 and now they have announced a merger with Italian rival Fiat
Chrysler but the merger was facing political issues along with some financial issues. Merger
was supposed to come up with various new ideas so that both these companies can lead the
automation industry throughout the world. The report consists of internal and external
analysis through a number of different frameworks which will help the organisations in their
merger along with strategizing their future steps.
Main body
External analysis and various opportunities and threats provided by them to business
PESTLE analysis
Political factors: Political factors usually include different government policies, tax
policies, and stability of political parties and soon in a nation. Political factors can highly
impact a business so it is necessary for the organisations to develop strategies taking these
factors into mind. In context to the merger of Fiat Chrysler automobiles and Peugeot owner,
the impact of political factor is high. This is because firm has to deal with both local and
merger challenges where it can use government norms in positive way, this helps firm in
meeting needs and performing task in appropriate way. in current time, this can also see that
there are number of clients which are helping business firm in meeting needs. It is seen that
the government, tax policies and stability which both these companies have to face is very
high risk oriented.
Opportunity: In the merger of Fiat Chrysler automobiles and Peugeot owner the political
parties will affect the working in both of these organisations. Under this, essay norms of

government are useful for firm as business firms are approaching other organisations in
accordance with needs and performing task in appropriate way.
Economic factors: The following factor includes a number of different economic
conditions that are faced by different nations and the people in the company. It is required by
the organisation to make sure that they are developing a number of different strategies so that
they can successfully sustain in the market and bringing in profit successfully. When taking
in consideration the merger between fat Crystal auto mobiles and Peugeot owner they are
successfully planning to achieve highest position in automobile market. They will
successfully offer a number of different vehicles under same roof that includes jeep, Opel,
Alfa Romeo, Citroen and so on (Dahl and Fløttum, 2019). Is also required by the merged
company to make sure that they are focusing upon population and a number of economic
conditions which will help them to gain opportunities when they are merging together and
serving a number of different markets.
Threats: There are a number of different economic conditions of a nation that can fluctuate
and affect the merger in both the organisations. It is necessary for the organisations to make
sure that they are successfully understanding various factors such as GDP of the economy
and foreign exchange it in order to carry on the merger successfully.
Social factors: It is required by the organisation is to make sure that they are
successfully studying different social factors that can affect their operations. The social
factors are related to cultural and social values of the people who are consumer for the
organisation. The changing trends in the market and expectation of consumers are also
included in social factor. When taking the merger of Fiat Chrysler and Peugeot Owner
automobile into consideration it is seen that they can successfully introduced a number of
different variety in their vehicle including electric vehicle that will help to meet the social
aspect successfully.
Opportunities: Different opportunities can be provided to the organisation when taking
social factors into consideration. They can introduce new electric vehicles which will help to
provide value to their consumers. They can also make sure that they are reducing pollution
through which consumers can be attracted to them and societies can live in a pollution free
environment.
Technological factors: It is one of the major factors which is helping organisations to
make sure that they are adopting new and advanced technology in order to develop their
products and services. This is a great way to bring innovations in order to increase profit and
sales for the organisation (Rauw, 2019). In respect of a merger between Fiat Chrysler