Corporate Strategy: Analysis and Implementation

Applied
Corporate
Strategy

Table of Contents
Introduction................................................................................................................................3
Main body..................................................................................................................................3
External analysis and different opportunities and threats provided to business.....................3
Analysis of internal components providing core competency to business.............................6
Strategy that company implemented recently and evaluating its SAFe criteria.....................7
Conclusion................................................................................................................................10
References................................................................................................................................11

Introduction
Corporate strategy refers to a system of strategic planning within an organisation.
Organisations are now aiming at different goals and directions in order to make sure that they
are achieving all the objectives which they have decided for the organisation. It is often seen
that this objective score consisting of long run visions for the organisation. The following
report is based upon a merger between Fiat Chrysler and Peugeot Owner (Dahl and Fløttum,
2019). Fiat Chrysler is an automotive industry organisation which announced its merger with
Italian firm in 2014. The below mention report discusses various internal and external
analysis which would be done by organisation while they are consisting of people with the
following merger.
Main body
External analysis and different opportunities and threats provided to business
PESTLE analysis
PESTLE analysis is defined as the framework which provide the beirf information
about avrious threat and factor which is faced by any organisation in market. This include
political factor, environmental factor, social factor, technical factor and legal factor. This
factor influence the productivity and profitability of an organisation.
Political factors: Political factors include various government policies, stability of
political parties and taxation policies in an economy. It is often seen that political factors are
highly effecting a business or industry. The merger between Fiat Chrysler automobiles and
Peugeot Owner will be highly affected by political factors of the economy. Different tax
policies and government stability of different economy will often bring in various risk for the
business as they will continue with their activities after the merger have taken place.
Threats: The political factors will impact highly on the firm which will be formed after a
merger. It is often seen that they didn’t corruption in various economy will impact the
business plan which the organisation have developed after merger for their business.
Economic factors: there are a number of different economic conditions such as the
exchange rate, taxation policy, and interest-rate and soon which are affecting a business
highly. It is often seen with organisation which is running in more than one country that they
will be affected by economic factors (Surijah, 2016). Fiat Chrysler automobile and Peugeot

Owners are successfully making sure that they can achieve highest position in the automobile
market after the merger which will be taking place. There are a number of different models
which are developed by both of this organisation focusing upon the population and the
economy where the organisation is setting up their business. It is necessary for them to make
sure that the economic condition of the countries in which they run business is developing or
developed to set up their functions.
Threats: Setting up a business in underdeveloped or developing company will be difficult for
the organisation as the GDP of the economy along with the foreign exchange rate will bring
in barriers for these organisations.
Social factors: There are a number of different social factors such as the changing
needs and demands of consumer and the trends in market which are affecting businesses.
When taking the auto mobile industry awareness of the individuals about the effects that auto
mobiles have on environment is increasing. It is required by both of this organisation to make
sure that they are bringing in auto mobiles with all the qualities which can fulfil the
requirements of consumer and also meet their day to day changing needs and demands.
Opportunities: Conducting proper market research in order to meet the needs and
requirements of consumer is a great way in which Fiat Chrysler automobile and Peugeot
Owner can successfully set up their business (Hardy, Lexa and Bruno, 2020). It is also
required by them to conduct proper market research from time to time to provide consumer
with the products which are trending in the market.
Technological factors: The technological factors are highly affecting organisations in
auto mobile industry. It is often seen that the technological advancement is bringing benefits
to the organisation and when taking the merger between two organisation into context they
can successfully intake all the technological advancement. The investment which is required
for these advancement is also present with the organisation which will successfully help them
in developing as one of the biggest car manufacturer in the world.
Opportunities: Both of these organisations coming together will have huge funds available
with them. These funds can be successfully used by them in order to make sure that they are
investing on research and development department. Along with this they can adopt all the
new technologies in the market which will help them to bring in products and services which
have not been offered to their consumers. The technological development will also help them
to stand the competition in the market in order to meet all their objectives and aims.
Environmental factors: The environmental factors are highly affecting automobile
industry as all the products of this industry are having some impact on the market. The