This report provides an analysis of corporate strategy, focusing on the merger between Fiat Chrysler and Peugeot Owner. It discusses the external analysis, including PESTLE analysis, and the opportunities and threats faced by the business. It also analyzes the internal components providing core competency to the business using VRIO analysis. Additionally, it evaluates the strategy implemented by the company and its SAFe criteria. A must-read for anyone interested in corporate strategy and mergers.