Applied Corporate Strategy: Analysis of Fiat Chrysler Auto Mobiles

Applied corporate strategy

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
1. External analysis......................................................................................................................3
2. Internal Analysis......................................................................................................................6
3. Strategy Evaluation..................................................................................................................8
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
The applied corporate strategy used to takings a portfolio strategy for looking the
different business and find the most value creating strategy (Feldman, 2020). To develop a
corporative approach the organization have to look into various business which own and fit
jointly and how they affect each other works. Fiat Chrysler auto mobiles is a multinational
organization uses to produce auto mobiles and FCA is eighth largest producer of automobile in
the globe. Its headquarter is in Amsterdam and London. FCA is established in 2014 in italy. This
report will evaluate the business environment of Fiat Chrysler auto mobiles and its opportunities
and threats than it will evaluate the unique resource and capabilities with strength and weakness.
It will further evaluate the strategy evaluation in the Fiat Chrysler auto mobiles (Cardoni,
Kiseleva and Lombardi, 2020).
MAIN BODY
1. External analysis
Political threats: As political factors are generally created threats for Fiat Chrysler auto
mobiles because political environment is covered with government so it leads to threats like
occures of barriers in the world-wide trade the FCA face problem in trading internationally
because different government have different set of rules and regulations so it affects the product
and sell of that product. The government also uses to change its regulations it also creates threat
because FCA also have to change its business accordingly to the regulation. The government
have power to set the taxes on products supplied by any organization so FCA products sell is

affects by the tax rates set by the government. Fiat Chrysler auto mobiles is a international firm
so the another threat for the company is different political environment have different level of
risk to do business in their nation accordingly.
Economic threats: the economy play a great role to expand the FCA because it has some threats
who are barrier in the way of expansion for the company. The economy uses to set the interest
which is ultimately affected the cost of capital. If the economy is suffering from inflation than
the high price goods as products of Fiat Chrysler auto mobiles are affected and lead to low sell of
expensive and luxury products because in the inflation condition people will not have money to
spend on automobile, so they will prefer and alternative of that. The low gross domestic rate will
lead the people to do less expenditure and there is less tax contribution to economy as people are
doing fewer expenses (Vigna And et. al., 2018).
Technological opportunities: the technology is most important factors that create opportunities
for FCA as the company is using fresh technology and developing more digitally it creates
different opportunities for Fiat Chrysler auto mobiles. With the help of techniques the production
the FCA is increasing rapidly because traditional method of production produces less amount
than fresh technology. The Fiat Chrysler auto mobiles can use information and communication
technology for better learning and understanding between all the employees to coordinate better
in the organization. The technology will also help to reach its customer faster as FCA can use
online and digital marketing to reach its customer and serve them better than its competitors in
the market the technology provide a strength to Fiat Chrysler auto mobiles because in today's
generation in automobile all prefer to be had the latest technology in their automobile so that
they can stand out in the market (Ajmera, 2017). The technology development lead to scientific
advancement. If the Fiat Chrysler auto mobiles have developed its technology than there is less
chance to introduce a new competitor because the fresh rival in the market have to build the
technology by next level and any starting business not have this much amount to invest for
technology.
Social opportunity: The society is offering the different opportunities to Fiat Chrysler auto
mobiles because with population growth the people are going to purchase more product of FCA