Applied Management: Transdev Auckland

Running head: APPLIED MANAGEMENT
Applied Management: Transdev Auckland
Name of the Student
Name of the University
Author’s Note:

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APPLIED MANAGEMENT
Table of Contents
1. Introduction............................................................................................................................2
2. Discussion..............................................................................................................................2
2.1 Identification of Two Strategic Levels of Innovation Change at TA with Justification to
ensure that Innovative Changes bringing Better Quality Services.........................................2
2.2 Proposal of Four Elements of Organizational Change should be applied in TA for
Improving Services of Company with proper Justifications..................................................3
2.3 Discussion and Application of Two Project Management Processes for Execution of
Strategic Level Innovation and Identified Organizational Change........................................6
2.4 Identification and Analysis of one Suitable Staff Development Program for addressing
Organizational Innovation and Change..................................................................................7
2.5 Discussion of Trends in Technological Advancements at a Global Level with Two
Advantages and Disadvantages for Adopting in Domestic Market.......................................9
2.6 Four Problem Solving Skills for successful execution of Organizational Innovation and
Change and Justification of any Two Significant Skills for resolving Challenges for
Efficient Company Performance..........................................................................................11
2.7 Evaluation of Feasibility of Problem Solving Project with Recommendation of three
Precautions to be taken before Project Execution in TA.....................................................12
2.8 Understanding of Six Steps of Problem Solving with Organizational Examples and
Evaluation of Operational Feasibility of Every Step in TA.................................................13
3. Conclusion............................................................................................................................15
References................................................................................................................................16

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APPLIED MANAGEMENT
1. Introduction
Organizational management provides a sense of direction to the staff and the
individuals are well aware of the several roles and responsibilities that are to be done within
the company (Goetsch & Davis, 2014). The following report outlines a brief discussion on
the applied management case study of Transdev Auckland. It is a popular urban passenger
train service that has contract from Auckland Transport on infrastructure and it is owned and
managed by Kiwi Rail. It is a highly centralized formal bureaucracy that has working for
several years and always focused on rules and regulations for following a subsequent
approach towards quality improvement and also emphasizing on great flexibility and proper
devolvement of responsibilities to those, who can interact with their customers and hence
encourage local initiative for enhancement of local empowerment. Two strategic levels of
innovation change and four elements of organizational change would be provided in this
report. Moreover, four problem solving skills and understanding of six steps for problem
solving will also be mentioned in this report.
2. Discussion
2.1 Identification of Two Strategic Levels of Innovation Change at TA with Justification
to ensure that Innovative Changes bringing Better Quality Services
An innovation strategy is the plan for growing market shares and profits by service
and product innovation. When it comes to solution creation, an innovative strategy even
indicates whether the approach of product improvement, breakthrough innovation and
disruptive innovation is the best (Huczynski, Buchanan & Huczynski, 2013). There are three
strategic levels of innovation change, which include incremental innovation, breakthrough
innovation and transformational innovation. Amongst them, the two identified strategic levels
of innovation change are incremental innovation and transformational innovation. These two
strategic levels of innovation change at Transdev Auckland are as follows:

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APPLIED MANAGEMENT
i) Incremental Innovation: This is the first and the foremost strategic level of
innovation change is the incremental innovation. This specific strategic level comprises of
small and yet significant improvements within the products and services (Donaldson, Qiu &
Luo, 2013). These tend for being new and improved innovations for better product with faster
functioning and enhancements. In Transdev Auckland, they knew that the reorganization of
infrastructure and innovation could bring major disruption in the organization. For this
purpose, incremental innovation was required. The changes that are deployed through
incremental innovation by focusing on improvement of competitive differentiation,
productivity and efficiency of existing product (Cameron & Green, 2015). The most
significant example of incremental innovation that can be implemented by TA would be
adding different features for the customers so that they are more satisfied with the services.
Moreover, the infrastructure should be changed and new emerging trends should be involved.
ii) Transformational Innovation: The second strategic level of innovation change is
transformational innovation. It is majorly the introduction of a technology, which creates a
new industry before transforming the way the organization is running. This particular type of
innovation often eradicates the existing industries and at a minimum transforms them. For
this reason, such transformational innovation tend for better infrastructure management
(Elsbach, 2014). Although, this type of strategic level of innovation change is extremely
effective, it cannot be implemented alone. TA could involve virtual ticketing agents so that
more innovation is being involved and it can enable a central pool of staff for being deployed
across the network. Big data is the next transformational innovation that should be included
in TA.