Mix Methods: Future and Past Perspectives in Business Development

This essay explores the contrasting yet complementary roles of future and past perspectives in business strategy. It highlights the tendency of individuals to rely on past experiences, emphasizing the importance of historical analysis for identifying biases and addressing current challenges. However, the essay argues that a future-oriented perspective is equally crucial for long-term success, enabling businesses to anticipate risks, set ambitious goals, and foster innovation. The analysis uses the biscuit industry as an example, demonstrating how a focus on future trends can drive product development and competitive advantage. Ultimately, the essay concludes that a balanced consideration of both past and future is essential for achieving sustained growth and profitability in a dynamic business environment. Desklib provides this and many more assignments for students.

Running head: Applied mix methods
Applied mix methods
2018

Applied mix methods
Table of Contents
Introduction.................................................................................................................................................3
How people see business in the past perspective and not from a future perspective....................................3
Significance of future perspective...............................................................................................................3
Recommend a product.................................................................................................................................4
Conclusion...................................................................................................................................................4
References...................................................................................................................................................4
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Applied mix methods
Introduction
The study is conducted to analyze and discuss the role and significance of future and past
perspectives. It discusses how these perspectives are unique to make innovative strategies.
How people see business in the past perspective and not from a future perspective
It is true that people see business in the only past perspective, they do not think from a future
perspective to earn revenue and return. The past perspective is important because it helps in
identifying and analyzing the biases of the historians. Thus, the people focus on the past
perspective. Past perspective is further needed to resolve and handle the current problems and
issues. This perspective is significant to set the good examples on the basis of past experience.
On the basis of past perspective, the company can make good and dynamic strategies to attain
long term goals and objectives. The company can use past perspective as a leadership tool. By
using this perspective, the firm can set new targets and goals which can help in maximizing the
profitability and outcomes (Huizingh 2011, 2-9).
Significance of future perspective
Although, past perspective is unique and effective but still the people need to focus on the future
perspective too to build and develop a dynamic image in the minds of the customers. By
focusing on the future perspective, the people can hide short term failure to attain long term
success and growth. The future perspective is needed to understand and evaluate the links
between their own goals and objectives in the present and those of the future. It also helps in
understanding and measuring the future risks, challenges and threats of the market. The future
risks, hurdles and obstacles can be predicted by analyzing the business from future perspective.
Effective and dynamic strategies can be made to stand out against the rivals globally. Future
perspective helps in making unique and effective decisions within the organization (Hicks,
2018).
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Applied mix methods
Recommend a product
Biscuit is one of the biggest examples that helps in bettering the growth and progress in a future
perspective way. Everyone likes to eat biscuit and it is seen that it increases the growth and
success of the business from future perspective. Biscuit is one of the biggest and well known
snacks used in an average household. There are ample of variety of breads which are famous for
breakfast and other meals. Different and tasty biscuits are being produced by the multiple
companies to a large extent. It indicates the future progress and success of the company. The
biscuits are made from combination of flours, leavening, raw material, water or milk. Wheat
biscuit, sweet biscuit, and oats biscuits are popular in today’s era as it shows that it helps in
growing the business internationally. It is one of the vital products that help in gaining
competitive benefits. The companies who are manufacturing biscuits taking various benefits in
today’s competitive market. In this way, it is noted that biscuit product helps in increasing and
boosting growth of the business in a future perspective way (Prnewswire, 2018).
Conclusion
It is concluded that people needs to focus on the both the perspectives future as well as past to
compete with rivals and to augment profitability highly.
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Applied mix methods
References
Hicks.D.W. Teaching for a better world: Learning for sustainability, 2018, Accessed as on 27th
November 2018, https://www.citefast.com/styleguide.php?style=Chicago&sec=Newspaper#h1
Huizingh, Eelko KRE. "Open innovation: State of the art and future
perspectives." Technovation 31, no. 1 (2011): 2-9.
Prnewswire. Biscuits market-Global industry analysis and opportunity assessment 2017-2025,
2018, Accessed as on 27th November 2018, https://www.prnewswire.com/news-releases/biscuits-
market---global-industry-analysis-and-opportunity-assessment-2017---2025-300584996.html
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