Applying SWOT Analysis on Marks & Spencer

Business and Business
Environment

Table of Contents
INTRODUCTION...........................................................................................................................1
Part 1: Essay.....................................................................................................................................2
INTRODUCTION..................................................................................................................2
a) [P1] Different types and Purposes of Organisation...........................................................2
b) [P2] P2 Size and Scope of Types of Organisation............................................................4
M1: Analysing the link between structure, size and scope of M&S with business objectives . .5
c) [P3] Relationship between different organisational functions and its link with organisation
objectives................................................................................................................................6
M2 Analysing advantages and disadvantages of relationship between organisational functions
and their impact on organisational structure..........................................................................7
D1 Critical analysis of different types of organisational structure and their interrelation ship
other functions........................................................................................................................8
Conclusion:.............................................................................................................................8
Part 2: Report...................................................................................................................................9
Section 1:................................................................................................................................9
[M3] Apply PESTLE to Marks & Spencer..........................................................................10
Section 2:..............................................................................................................................12
[P5] Internal and External analysis of M&S .......................................................................12
[M4] Applying SWOT analysis on Marks & Spencer.........................................................14
Section 3: [P6] Interrelation of Strength and weakness with external Macro factors.........14
D2 Critical evaluation of impacts of both micro and macro environment factors...............15
Conclusion: ..........................................................................................................................15
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
Business environment can be defined as combination o all internal as well as external factors that
are effecting business process. It has a deep impact on various aspects present in business like
employees , customers, management, supply and demand. This report will discuss about effect of
internal and external environment on Marks &Spencer. Its interrelations of strengths and
weaknesses with external factors are also covered.
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Part 1: Essay
INTRODUCTION
In this section, an essay has been discussed based on different purposes of Marks & Spencer.
This essay will highlight size and scope of M&S. Additionally, it will also include detailed
explanation of relationship between the organisational functions including HR, Finance and
Marketing production along with its structure and objectives.
a) [P1] Different types and Purposes of Organisation
In today's era, companies have become an important part of daily life of people because it
helps country in giving employment to people and this will bring in more money in economy
which will lead to growth of country. There are various types of organisation structures present
in business environment. A company decides its organisational structure on the basis of activities
conducted in organisation. An organisation can be broadly classified as:-
 For Profit organisation – Their main aim is to earn profit and gain maximum market
share.
 Not-for-Profit organisation – Here, main aim is to work for benefit of society and not
earning profit. Arrangement of money for conducting activities is done through donations
(Bar-Isaac and Shapiro, 2013).
Other main types of organisation are:-
PRIVATE SECTOR ORGANISATION
These type of organisation are controlled by individuals or group of individuals and not by state.
Its main motive is to earn profit and gain maximum share in market. Various types of business
that are operated in business organization are:-
 Sole traders:- Here, only one individual is doing business. It is very east to from and
dissolve as well (Becker, Kugeler and Rosemann, 2013). A sole trader has to make all
decisions itself only having limited liability. It has a low cost start up and low operational
cost as well and the owner need not to pay ant corporate income tax and any profit earned
by them will be included under individual income tax returns.
 Partnership- here, minimum two members are required to start a partnership . It can be as
mall as having 2 members and as large as having dozens of members.
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