AR/VR Essay: Characteristics, Significance, and SWOT Analysis

AR/VR essay

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK-1............................................................................................................................................3
AR/VR.........................................................................................................................................3
Features of AR/VR......................................................................................................................3
TASK-2............................................................................................................................................4
SWOT Analysis...........................................................................................................................4
Opportunities and challenges.......................................................................................................5
TASK -3...........................................................................................................................................5
Overview of business...................................................................................................................5
Proposal to evaluate cost / value..................................................................................................6
Proposal for use of leadership and management.........................................................................6
Interactive elements.....................................................................................................................7
Business strategy.........................................................................................................................7
TASK -4...........................................................................................................................................8
CONCLUSION..............................................................................................................................10
REFRENCES.................................................................................................................................11

INTRODUCTION
AR (augmented reality) refers to digital elements to a view by using camera on a
smartphone. There are some examples of augmented reality such as, snapchat lenses and game
Pokémon go. VR (virtual reality) refers to complete immersion experience and refers to
computer generated simulations (Iatsyshyn and et.al., 2020). Virtual reality is more useful
because it provides better ways to gain competitive advantage. The essay examines,
characteristics and significance of AR/ VR, features of augmented and virtual reality in the
industry and different sectors. SWOT analysis of AR/VR is discussed. Further, overview of
business, proposal to evaluate cost and value exchange, interactive elements, business strategy
and analysis is done. Some theories are being used to gain competitive advantage and identify
positive and negative points.
TASK-1
AR/VR
Augmented reality refers to a technology which is computer generated image to provide a
composite view. It is modified version of real world which is achieved with the help of advanced
technology or digital visual elements such as, sound or sensory stimuli which can be delivered to
consumers using technology. Nowadays, this is a trend to involve in mobile computing and
provide good quality products to customers. Competition is increasing among companies
regarding this technology and all want to provide unique products to customers (Miller and et.al.,
2019). Augmented reality is an interactive 3D experience which combines real world with
computer based elements.
Virtual reality can be defined as computer generated simulation by which people can
experience with three dimensional environments by using electronic devices like, special googles
with a screen fitted with sensors. There are three types of virtual reality i.e., non- immersive,
semi- immersive and fully immersive simulations. The purpose of using virtual reality is to
entertain consumers by using new technology and this help in gaining competitive advantage
(Iatsyshyn and et.al., 2020).
Features of AR/VR
There are some features of augmented reality such as, it helps in increasing engagement and
provides a richer user experience to customers. Augmented reality increases perceived value of
products and brands. This is a technology which is providing 3D experience to customers and it

lead to their entertainment. Nowadays, more companies are involved in this because it is one of
the fastest growing area and people are attracted towards it. Augmented reality conveys
innovation because customers want new and unique products.
Some features of virtual reality are, it is immersive, believable virtual world, feedback can
be collected, interactive and responsive (de Souza Cardoso, Mariano and et.al., 2020). This
technology involves computing device such as smartphones and people can experience three
dimensional environments. Virtual reality has less risk and it is safe for people. This helps in
customer retention and it can be done from remote area also. Virtual reality is time saving and
less investment is required. It increases innovation and best way to entertain people. It is
appropriate for different learning styles and helps in solving complex situation or problems.
TASK-2
SWOT Analysis
SWOT analysis of AR/VR is being done, strengths weakness, opportunity and threats of
augmented and virtual reality so that companies can take necessary steps before implementing
this technology and improvements can be done so that better products and services can be
provided to customers. It is important for an organisation to identify positive and negative points
of augmented and virtual reality so that plans or strategies can be made accordingly (GURL,
2017). For growth of company it is essential to determine opportunities in market and threats
which may affect performance of company.
Strengths – It refers to the positive point which helps in gaining competitive advantage and
better products can be provided to customers. Positive points of augmented and virtual reality
are, it is an interactive experience, accurate depiction of real and physical world or scenarios. It
helps in improving knowledge retention and reduce dependence on field visits. This is the latest
technology which matches life style of new generation people and they are attracted.
Weakness – it means negative points of augmented and virtual reality which should be improved
so that better products and services can be provided to customers. Some weak points of
augmented and virtual reality are, it is immature technology, high cost, motion sickness,
reliability issues, undercutting bids and offers (Vlados, 2019). Augmented/ virtual reality is very
expensive and it is difficult for companies to afford this technology. The main weakness is lack
of privacy. Augmented reality devices have low performance which may arise during testing