Environmental Analysis of Aracy

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y 1
Environmental Analysis of Aracy

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y 2
Table of Contents
Introduction and Company Background..........................................................................................4
Introduction..................................................................................................................................4
Background..............................................................................................................................4
Purpose and Scope...................................................................................................................4
Nature of the Marketing Initiative...........................................................................................4
Company Background.................................................................................................................4
About Aracy.............................................................................................................................4
History of Aracy......................................................................................................................5
Situation Analysis............................................................................................................................5
Market Analysis...........................................................................................................................5
Macro Environment Analysis......................................................................................................5
Political Analysis.....................................................................................................................6
Economic Analysis..................................................................................................................6
Social Analysis........................................................................................................................6
Technological Analysis...........................................................................................................7
Legal Analysis.........................................................................................................................7
Ecological Analysis.................................................................................................................8
Micro Environment Analysis.......................................................................................................9

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Company Analysis...................................................................................................................9
Competitor Analysis..............................................................................................................10
Competitive Market Summary..............................................................................................10
Consumer Analysis................................................................................................................12
SWOT Analysis.....................................................................................................................13
Initiative.........................................................................................................................................14
Marketing Initiative...................................................................................................................14
Justification about the initiative.................................................................................................14
References......................................................................................................................................15

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Introduction and Company Background
Introduction
Background
The marketing plan is being designed to help ARACY in generating greater amount of awareness
about its services and programs among Australian communities and thereby in gaining access to
potential feedbacks and suggestions aimed at development of children.
Purpose and Scope
The marketing plan focuses on carrying out a macro and micro environmental analysis for
understanding the situation and needs of the Australian consumers associated to not-for-profit
sector and thereby in strategising the programs and activities.
Nature of the Marketing Initiative
The marketing initiative would essentially focus on the organising of public relation events and
campaigns for generating mass scale awareness about the organisation and in gaining of needful
suggestions and recommendations in solving the social problems concerning children.
Company Background
About Aracy
Australian Research Alliance for Children and Youth (ARACY) operates as an organization
based in Australia that works in identifying problems concerning Australian children and youths
(0-24 years. It focuses on prioritizing the nature of the problems identified and thereby in