Retail Marketing and Sales Strategies

This assignment covers various aspects of retail management, including understanding company profiles, job positions, and marketing strategies. It also discusses leadership skills, problem-solving, and decision-making abilities in the context of retail sales and customer service. The response provides a detailed analysis of how to effectively manage a retail team, increase sales, and contribute to business growth.

Arcadia Merchandise Administration

Table of Contents
COVER LETTER............................................................................................................................3
CV ...................................................................................................................................................5
APPLICATION FORM...................................................................................................................7
INTERVIEW PRACTICE ............................................................................................................10
ASSESSMENT CENTER PRACTICE.........................................................................................11
REFERENCES .............................................................................................................................12

COVER LETTER
COVER LETTER
West London
United Kingdom
Date of Submission:
Thomson
Human Resource Manager
Arcadia Merchandise
Dear Thomson,
I have seen the job position that is Administration Assistant in new paper advertisement. So
that, I am eligible to this position. I want to do this job in your company. Your company is the
Largest retail sector business in UK. Your organization is privately owned retailer with some
brands Topman, Topshop Wallis etc. I have heard that you are done business with fun. So that, I
am interested for this job.
My objective is to become marketing manager of organization. I have completed my MBA in
marketing management. I have good communication and leadership skills. I have knowledge
about retails outlets. I have also past 2 years experience working with Mark & Spencer at
marketing assistant. I have learned from my previous position that is market research, plan and
new product development process, way to increase customer satisfaction. I have good team
work ability and knowledge about marketing. I have great decisions making and problem
solving skills. I have knowledge about Microsoft Excel and PowerPoint to maintain records of
business. I am able to research and take decisions about new deals and suppliers. I am able to
develop and maintain filling system of business.
I am interested to work with your company. So that, I have seen your company profile,
information about growth and profits as compared to others in retail sector. So that, I am also
growing my self by working with your organization as an Administration Assistant. I am
achieving my goal and developing career in marketing. I want to be good marketing manager in

organization. Your company is the top most retail brand in UK as compared to Topshop,
Topman, Burton, Evans etc. I am interested to be part of your organization. So that, I am
developing knowledge about retail sector. So that, I am interested to do this job and be part of
your company. I am able to act as point of contact to internal and external clients. I am able to
manage my work as well as other employees at the workplace. I am also solving complex issues
relating complaints of customers, handle the questions from superiors. I am able to preparation
of scheduled reports on daily basis. I can explain things and ideas for solving problems in front
of my team members. I can give support to solve any kind of complaints about clients. I am able
to organize and schedule appointments by consulting superior appropriately in the workplace. I
have heard about your company on internet, websites and advertisement. I have also heard that
your company do business with fun, so that I am interested as well as eligible to do this
positions. By working with your company, I am developed my skill and achieving career
objectives.
For further information, I am enclosed my resume. So that, you can contact through E-mail or
phone call. My contact number: 9578485658 as well as Mail ID: [e-mail].
Thank you Mrs. Thomson
Sincerely
John.

CV
CV
Name: John
Address: West London, United Kingdom
Email ID: [e-mail]
Contact No.: 9578485658
Date of Birth: 25-02-1993
OBJECTIVE
Take advantage of marketing skills and experience and understand of kinds of markets to
professional marketing manager. For that, I will contribute to growth of your company.
ACADEMIC QUALIFICATION
 Master of Business Administration in Marketing.
 Diploma in Marketing management.
PROFESSIONAL QUALIFICATION
 Knowledge about MS Excel and PowerPoint
 Basic knowledge about Tally
 Knowledge about Internet.
WORK EXPERIENCES
 As Marketing Assistant in Marks & Spencer.
 2 month intership training program at Tesco.
 Customer care and look for new consumers
 Marketing promortion for image of firm.
SKILLS AND KNOWLEDGE
 Good communication skill

 Great problem solving ability
 Time management skill
 Good leadership ability
 Better handling and managing customer
REFERENCES
Ms. N. Simth
Marketing Executive of Marks & Spencer
Address: 563 ELK Rd, Tueson
Email: [e-mail]
Contact No.: 520-249-3652

APPLICATION FORM
1. Why do you want to work for us?
The reason behind working with you is that Arcadia Merchandise is a well known name
and it will be privilege for me to be a part of this institution. As I posses the skills and creativity
related to operations that are been performed by the firm, working here will provide me with a
proper and suitable opportunity to promote and improve my knowledge and skill set. This will
also assist me to maintain the quality of my functions and operations as an employee at the firm.
As per me, I see the possibility to work as a positive chance for getting suitable knowledge about
my marketing operations and thus improve may effectiveness to carry out the business activities
and operations in much suitable way.
Besides this, it will also provide me an effective financial stability and self confidence,
which will assist me to carry out the proper job roles in much suitable and effective way. I will
use my skills and knowledge for appropriate planning and caring out the proper business
activities and operations in much suitable way. Working here will provide me a good opportunity
to interact with people and gain good ideas.
2. Tell us about a time you worked in a group to achieve an objective (what did you do
and what was the outcome?)
Before applying here for the job, I worked in retail enterprise, Marks and Spencer, where
I contributed to carry out the processes and measures which contributed in increasing the sales
and profitability of the organisation. This helped me in improving the proper management of
sales and effective placing of the organisation and improving the customer's satisfaction level
during the Christmas sales. I effectively managed to carry out the sell out operations of an
organisation. Besides this, it will help me to improve the better interaction and connectivity with
my customers. Also, I looked after the effective management of queries and complaints by
various customers.
As a sales executive at M&S, I have used my knowledge and skills to improve the quality
of operations and activities which will help in enhancing the proper management of promotional
and sales based operations of the organisation. This will also improve the overall placing of
effective measures and PR activities that helped me to gain the desired objective set by the firm
in much effective and suitable way. This will also improve the quality of business activities and

gain a good control over the operations and action plans that are been carried out by the fir to
meet the business activities in much suitable way.
3. Tell us about a time when you identified a new approach to solve a problem. (what did
you do and what was the outcome?)
While working as a sales executive at Marks and Spencer, I came across many issues and
problems that could have hampered overall functionality of the organisation. Thus, in order to
get the proper and effective out put, I took certain innovative and proper approach which helped
me to improve my skill set and knowledge on the issues. While working at the retail outlet, I
found that few customers are not able to carry out effective purchasing of good and services due
to language differences. This was making them reluctant to purchase certain good or products,
especially in food section.
Thus, looking at this issue, I came up with an innovative idea to train myself as well as
my fellow team mates with some foreign language courses that helped me to cater the needs and
demands of customers, in order to improve the quality of products and services and thus will
improve the quality of services and hence will improve the quality of products and services that
are been taken in consideration by me. This measures helped me to cater the needs and demands
of customers in much effective manner. Besides this, it helped me to retain customers and
improve their satisfaction level.
4. Tell us about a time when you had to manage a number of different priorities and
complete a number of tasks in a short amount of time (what did you do and what was
the outcome?)
As I discussed above, during the Christmas sales I was required to manage multiple
employees and customers under me and thus, I was required to make all the necessary
arrangements before Christmas eve. Looking at this condition, I made all the proper and effective
measures and arrangements. I was followed specific way to completed the task and priorities of
work. I was taken help from team member for completing priority work within short time. I was
take advice from my executives for completing work on short time. By this way, positive result
in terms of completing priority project in workplace. I was always tried that my work is

completed on allocated time duration. I was managed my time for complete priority work on
time duration. I was applied particular technique for completing project in the workplace.
5. Tell us about a project you worked on that required you to persuade others to your
point of view (what did you do and what was the outcome?)
As I was discussed that, during the Christmas sales, I was convinced customer about
product for increase sales. Customer says that they purchase goods on discount as 10% but I was
still said that as per company policies. I was give product on 5% discount. In case, I was
convinced for that customer by different ways. The outcome of that situation, I was completely
sure that customer purchase that product. As per my point of view, customer satisfaction is very
tough, because every person is different from other and its demand as well as needs. I am always
trying to the best for solving problem of organization.

INTERVIEW PRACTICE
 I am practiced for some question for giving interview. If interviewer ask me question that
tell me about yourself, so that I will give answer started with my name and my
qualification. I will tell about my strengths and weaknesses as well as my career
objective. I will tell about hobbies and interests.
 If interviewer ask me question about company, so that I will give answer relating to their
growth and source of collecting information. I will tell about my background and my
previous job and experiences. I will about my job profile and how to work effectively in
previous company.
 I will tell that how to lead team, solve different problems in previous organization. I will
say that how to contribute in effective marketing and increase sales of business. I will say
that how to develop my knowledge relating marketing and its different policies. I will
also tell other activities that help to me for working.
 I will say that how to use of different theories and concepts for effective marketing of
organization. I will describe my leadership, problem solving and decision making ability
to work in the organization. I will tell about my professional qualification such as MS
Office, internet etc.

ASSESSMENT CENTRE PRACTICE
 I was given answers effectively and confidently. I was given my name and qualification. I
was given reply about previous company profile and job position. I was presented my
skills and knowledge like leadership, problem solve and making decisions for policies
and procedures of marketing.
 They have asked question about their company and job position, so that, I was given
reply that I was known about company profile and growth by advertisement, company's
website etc. I was reply that positive for interesting job position that is administration
assistant in their company.
 I was little nervous during the interview. But I was tried that I was given answer
appropriately. I was replied that how to solve complex problem at the workplace. I was
told that my previous experiences and my hobbies. I was given answer regarding my
background and my roles as well as responsibilities in previous company.
 I was told about my strength and weakness as well as career objectives. I was given
information about company's growth and development.

REFERENCES
Books and Journals
Echols, A. H., 2016. Retention factors for assistant retail managers.
Grissom, J. A., Loeb, S. and Mitani, H., 2015. Principal time management skills: Explaining
patterns in principals’ time use, job stress, and perceived effectiveness. Journal of
Educational Administration. 53(6). pp.773-793.
Hooker, R. S., Kuilman, L. and Everett, C. M., 2015. Physician assistant job satisfaction: a
narrative review of empirical research. The Journal of Physician Assistant
Education. 26(4). pp.176-186.
Price, R. and McDonald, P., 2016. Men at Work? Emerging Nuances in Young Masculinities in
the United Kingdom’s Retail Sector. In Young People and Work (pp. 84-102). Routledge.
Rathi, N. and Lee, K., 2015. Retaining talent by enhancing organizational prestige: An HRM
strategy for employees working in the retail sector. Personnel Review, 44(4), pp.454-469.
Saxena, D. and Hasan, H., 2016. Advent of the Retail Sector in Indian Economy: A Perspective
Across Decade.