Architecture and System Integration Question Answer 2022

Running head: ARCHITECTURE AND SYSTEM INTEGRATION
ARCHITECTURE AND SYSTEM INTEGRATION
Name of the Student
Name of the University
Author Note

1ARCHITECTURE AND SYSTEM INTEGRATION
1. With reference to, the evolution in Maturity of the Information-Enabled enterprise
explain and discuss “Historical Reporting”, “Sense and Response” and “Anticipate
and Shape” with reference with QANTAS Technology Strategy.
Answer: Sense and respond is followed by some of the organizations where they can
recognize and evaluate their performance, opportunities and risks to take an action that is
correct that is based on how immediate the work level is and that is responsive to the
stimuli of the business. The QANTAS has invested their money in data and digital
transformation that has enabled them with targeted communications and helped them to
realise the revenue opportunities. They have made upgradation in the QANTAS and
Jetstar online process and improved the booking for more experience that is personalized.
Anticipate and shape is the capability of an organization where the information is
leveraged to predict the road that is ahead, see the opportunities and the obstacles and
figure out strategies and decisions for optimization of results that will add to their
advantage. QANTAS predicted that a mid way wifi inside the airways can bring them
more profit. The response was positive for the wifi inside the airways. They have given
many facilities to the customers such as the QANTAS app that will provide the customers
with offers. They have also launched a bot that will provide the passengers with
information and travel inspiration.
Historical reporting is the characteristics of an information enterprise that is enabled that
merge unstructured and structured data, analyse them, and then deliver it the people who
makes the decision for the enterprise. The past business model of QANTAS was not very
good so they need a new technological strategy to attract it customers once again.
Historical reporting in QANTAS is important to analyse the past business model and

2ARCHITECTURE AND SYSTEM INTEGRATION
make the new business model more efficient for the passengers which will add to their
profit.
2. Explain the 5 Data Domains and how these domains relate to aspects of QANTAS’s
Technology Strategy
Answer: The five data domains are:
 Promotions and pricing: pricing is one of the main areas of focus. To understand the
effect of pricing on demand is very important for the airlines companies. Lowering
the prices effects the rate of conversion and increase the number tickets sold. Low
pricing increases the number of ticket sold for the QANTAS and hence the profit will
be more. QANTAS has a dual brand strategy that it has a low cost flight that is Jet star
and high cost QANTAS.
 ABTesting: AB Testing are the experiments that are composed in giving different
variants to various groups of passengers or visitors. The main aim of this testing is to
understand the impact of giving a feature to the passengers. The QANTAS technical
strategy has different experiments like the up gradation in the QANTAS app that will
have new features and offers for the passengers. Experiment of introducing wifi in
flight. The wifi service will be available in 80 flights in Australia.
 Elastic Demand: Elastic demand means that if the cost of a product increases the
amount of customer decreases. Cost is inversely proportional to the customers. In the
case of QANTAS, if the cost of booking tickets increases the amount of passengers
will become less. QANTAS have invested in customer, product and service. This has
made them win over their competitors. QANTAS also has two types of airlines. One
is of high cost that is the QANTAS and the other is the Jet star.