ARGUMENT. 1. It is a wide known fact that modern busine

ARGUMENT 1
It is a wide known fact that modern business organisations are highly dependent on
technology and innovations. Communications being one of the chief functions of an
enterprise is deeply affected by the technology as well, in the form of use of social media
communications.
As accorded by Treem & Leonardi, (2013), the communications channels of the
modern globalised entities are highly driven by social media use for both external and
internal communications. Some of the benefits as highlighted by Baruah, (2012) by the social
media involvements are the saving in time, cost and communication can be conducted
irrespective of the distance, thereby leading to enhanced collaboration. In addition, as pointed
out by Haddud, Dugger & Gill, (2016), it leads to various value additions to employees in the
form of increased motivation, retention of the employees and engagement of employees.
Additionally, in the case of the public entities, social media use for communication can be
stated to be a means of promotion of accountability and transparency.
In addition, there is a possibility of leakage of information in the form of data breach
and privacy intrusions in the communication channels as stated by Leonardi, Huysman &
Steinfield (2013). Thus, it is essential to formulate an effective set of policies to govern the
extent of usage of the technology for the various organisational functions, as accorded by
Parveen, Jaafar & Ainin (2015).
Thus, as per the argument presented it can be stated that nevertheless, social media
use has a number of benefits both in internal and external organisational functions, a
framework to control the user is equally necessary to be implemented to achieve the desired
objectives from stated use.