INTRODUCTION
In the present time period, companies are performing CSR activities and contribute a part
of their profits for the welfare of societies. Farm milk is a UK based organisation which produces
and supplies milk, cheese & other dairy products. It is a framer owned co-operative and offerings
its product in international markets as well (Markovitz 2018). The higher authorities of company
is decided to launched a new product that is Yoghurt that mainly promotes healthy digestion.
Farm milk is decided to donate 10% of each foil top from the yoghurts pots which is returned to
the manufacturer. In order to promote this, the company make use of web, print outlets and other
marketing tools. The report will cover the justification of company decision whether it is right or
wrong. In addition to this, some of the recommendation is given to the CEO Of respective
organisation in order to ensure a socially responsible behaviour towards stakeholders of
company.
MAIN BODY
Justification
By undertaking the present scenario, it is identified that company significantly conduct
effective donation to American Heart Association which is beneficial and effective for Farm
milk and also tends to prominently support their corporate social responsibility (Iyer and et. al.,
2019). Along with this, donation is advantageous for company in terms of having support from
media including television, radio, internet, and other print outlets considering the packaging of
product. In relation with this, it is effective for the Farm milk in terms of increasing the effective
humanity and business conditions (Milk Your Moments dairy campaign - farmer support, 2020).
Along with this, it leads to boost employee morale by attracting effective talent as employees of
Farm Milk give suitable feedback considering the communities by making them feel good and
also tends to spread social awareness considering the bond for the effective team up which is
beneficial by considering the needs of various people who need funds (Efrat Gilboa and
Yonatany, 2017). In relation with Farm milk, the charity factor tends to increase network
opportunities which is beneficial in terms of identifying the requirements and also leads to
discover effective communication.
Besides this, it also tends to generate positive environment across the brand and also tends
to support their customers by supporting them on the social basis as it leads to develop emotional

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Justification and Recommendation for Farm Milk's CSR Activities

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