Using social media for communication Assignment 2022

ARGUMENT
Using social media for communication in business organisations

There is an increased interdependency on the technology use and the internet tools
with the increment in the globalised business practices and multinational organisations. The
communication is one of the most important functions of the organisation. One of the
communication channels that have emerged drastically over the years as a means of both
internal and external communications is the social media platforms such as social sites, blogs,
wikis, online pages and group chats. Nevertheless, the value of the use of the email cannot be
substituted (Cardon & Marshall, 2015), but the modern managers prefer social media
channels for communication because of the benefits of time and cost reduction. According to
Treem & Leonardi, (2013), by the virtue of the affordances like edit ability, visibility,
persistence, and association, the social media enhances the team collaboration and is easy to
use for quick communications. The social media is not only useful for the internal
communications but external communications as well with that of the external stakeholders
like consumers. Thus, as seen today the advertising and marketing department have
completely been renovated, hence benefitting the marketing department of the global
organisations (Parveen, Jaafar & Ainin, 2015). In addition, it must be noted that the social
media use for communication is not only beneficial for the private organisations, but also for
the public entities. This is because the social media aids in the increment of the transparency
and accountability in the functions of the public entities (Stamati, Papadopoulos &
Anagnostopoulos, 2015).
However, one of the key considerations in the social media use for communications is
the existence of the security and privacy issues. The increasing number of users and the
hackers of information pose the threats of security for the risk of leakage of the content that
has been posted on the social media by the members of the organisation (Leonardi, 2017).
Yet another key consideration while using the social media for the communication with the
external stakeholders is the framework of the regional and national laws (Parveen, Jaafar, &