Ethical Issues in Data Harvesting: An Analysis
Added on 2022-11-29
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Running head: ARGUMENT VISUALIZATION
ARGUMENT VISUALIZATION
Name of the Student:
Name of the University:
Author Note:
ARGUMENT VISUALIZATION
Name of the Student:
Name of the University:
Author Note:
ARGUMENT VISUALIZATION1
Introduction
A political candidate belonging to America had hired the services of a specific private
organization to provide with a helping hand towards the classification of the registered voters
above as well as beyond the statics of the demographics. This statistics specifically included
an analysis of the personality related to that of an individual, to provide with a helping hand
towards the candidates to target special advertisements to all the people existing online as
well as offline (Peregrine et al., 2018). This company in specific, possesses all of the
techniques as well as the exhaustive list of the data providers supplying with confidential
data. The company distilled all of the individuals as well as all of the relying idiosyncrasies
into specific conscientious along with that of the neurotic as well as agreeable. However, the
candidate had the possession of three different campaigns related to the advertisements. All
of the three campaigns had the inclusion of three mentioned types of personality having a
specific match with the subliminal messages. All of these suggestions specifically hold the
importance of not only carrying out the activity of advertisement but as well as following the
politics (Pontbriand et al., 2015). In addition to this, the document focusses upon the all the
ethical issues upon how the company has harvested the personality of every single individual.
Specifically, this report aims at the harvesting method that is very much ethical, and on the
other hand is explicitly beneficial to the customers and in turn, to the individual people.
Ethical Issues involved
The prime idea related to that of data harvesting refers specifically to the analysis of
the large database that is complex, along with the identification of the useful patterns as well
as the trends involved with the unorganized data. This is specifically accomplished by the
usage of special software as well as algorithms related to machine learning. Principles of data
harvesting has been successfully utilized by the retail, e-commerce, healthcare, marketing as
Introduction
A political candidate belonging to America had hired the services of a specific private
organization to provide with a helping hand towards the classification of the registered voters
above as well as beyond the statics of the demographics. This statistics specifically included
an analysis of the personality related to that of an individual, to provide with a helping hand
towards the candidates to target special advertisements to all the people existing online as
well as offline (Peregrine et al., 2018). This company in specific, possesses all of the
techniques as well as the exhaustive list of the data providers supplying with confidential
data. The company distilled all of the individuals as well as all of the relying idiosyncrasies
into specific conscientious along with that of the neurotic as well as agreeable. However, the
candidate had the possession of three different campaigns related to the advertisements. All
of the three campaigns had the inclusion of three mentioned types of personality having a
specific match with the subliminal messages. All of these suggestions specifically hold the
importance of not only carrying out the activity of advertisement but as well as following the
politics (Pontbriand et al., 2015). In addition to this, the document focusses upon the all the
ethical issues upon how the company has harvested the personality of every single individual.
Specifically, this report aims at the harvesting method that is very much ethical, and on the
other hand is explicitly beneficial to the customers and in turn, to the individual people.
Ethical Issues involved
The prime idea related to that of data harvesting refers specifically to the analysis of
the large database that is complex, along with the identification of the useful patterns as well
as the trends involved with the unorganized data. This is specifically accomplished by the
usage of special software as well as algorithms related to machine learning. Principles of data
harvesting has been successfully utilized by the retail, e-commerce, healthcare, marketing as
ARGUMENT VISUALIZATION2
well as the business organizations operating within the various related fields (Skiera, 2016).
In the related sectors such as the likes of marketing and e-commerce, the methods of data
harvesting are specifically utilized for the analysis of the customer behavior to have a
prediction towards the trends hence, enhancing the revenue as well as the profit of the
company specifically.
However, the ethical issues that have been arising within the procedure of data
harvesting is considered to be a lot different from the legal issues. Performing a specific
activity that has been defined as illegal, however trying to attempt a theft is considered to be
unethical.
With the rise of the applications related to Data Harvesting, there is also an equivalent
rise of the concerns for the ethical issues related to the harvesting of the customer related data
entirely having the prime motive of gaining profit (Liu et al., 2016). One of the most visible
ethical issue related to the harvesting of personal data is when the specific information is
harvested from the consumption behavior of every individual that is being utilized to market
more number of products as well as the offered services related to every single individual.
Inhere, the business organizations operating within the field of related business appear to
have their prim focus upon the philosophy that if a large amount of data is harvested, then the
sales of the related products will gradually increase (Witten et al., 2016). However, this may
be true to some extent, this can even have a major effect upon the customers to a severe
extent.
Analysis of ethical issues using ethical theories
The ethical issues that have been involved within this case study belonging to the concept of
data harvesting have been described below along with the actual definitions of what they
have acting within this case (Sin & Muthu, 2015). These are,
well as the business organizations operating within the various related fields (Skiera, 2016).
In the related sectors such as the likes of marketing and e-commerce, the methods of data
harvesting are specifically utilized for the analysis of the customer behavior to have a
prediction towards the trends hence, enhancing the revenue as well as the profit of the
company specifically.
However, the ethical issues that have been arising within the procedure of data
harvesting is considered to be a lot different from the legal issues. Performing a specific
activity that has been defined as illegal, however trying to attempt a theft is considered to be
unethical.
With the rise of the applications related to Data Harvesting, there is also an equivalent
rise of the concerns for the ethical issues related to the harvesting of the customer related data
entirely having the prime motive of gaining profit (Liu et al., 2016). One of the most visible
ethical issue related to the harvesting of personal data is when the specific information is
harvested from the consumption behavior of every individual that is being utilized to market
more number of products as well as the offered services related to every single individual.
Inhere, the business organizations operating within the field of related business appear to
have their prim focus upon the philosophy that if a large amount of data is harvested, then the
sales of the related products will gradually increase (Witten et al., 2016). However, this may
be true to some extent, this can even have a major effect upon the customers to a severe
extent.
Analysis of ethical issues using ethical theories
The ethical issues that have been involved within this case study belonging to the concept of
data harvesting have been described below along with the actual definitions of what they
have acting within this case (Sin & Muthu, 2015). These are,
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