Comparing Aristocrat & Fortescue Business Strategies

This assignment analyzes and compares the business strategies of two distinct companies: Aristocrat, a gaming technology firm, and Fortescue Metals Group, an Australian iron ore giant. The analysis delves into their respective vision and mission statements, corporate social responsibility initiatives, stakeholder engagement, SMART objectives, and value creation strategies. By comparing these key aspects, the assignment aims to highlight the differences in their approaches and justify the reasons behind them.

Running head: COMPARE AND CONTRAST THE TWO COMPANIES: ARISTOCRAT
LEISURE LIMITED (ALL) AND FORTESCUE METALS GROUP (FMG)
Compare and contrast the two companies:
Aristocrat Leisure Limited (ALL)
&
Fortescue Metals Group (FMG)
Name of the Student:
Name of the University:
Author Note:

2COMPARE AND CONTRAST THE TWO COMPANIES: ARISTOCRAT LEISURE
LIMITED (ALL) AND FORTESCUE METALS GROUP (FMG)
Executive Summary
Purpose of the report
The purpose of the report is to compare and contrast two companies named as Aristocrat Leisure
Limited and Fortescue Metals Group. Aristocrat Leisure Limited is listed in Australian Stock
Exchange and is one of the Australian gambling machine manufacturing with marketing as well
as development activities in countries such as South Africa, United States and Russia. On the
other hand, Fortescue Metals Group is listed in Australian Stock Exchange and is one of the
Australian iron ore company and occupies the fourth largest producer in and across the world.
Importance of the report
This report mainly explains the mission and vision statement of ALL and FMG. A mission
statement is a statement that discusses the purpose of a company that normally remains
unchanged over specific time. Values are explained in the current segment that helps in
distinguishing an organization from others. It mainly underpins policies, objectives as well as
procedures and strategies because they render an anchor and reference point. Corporate Social
Responsibility is one of the term that describes the way that business takes into account the
financial as well as environmental and social impacts the actions involved and decisions taken.
Stakeholders can get affected by the actions, objectives and policies of business organization.
Key outcomes of the report
There are four important core values of ALL include respect, courage, integrity and passion.
Staff members of the business spend all the talents for creating a game with modern technologies

3COMPARE AND CONTRAST THE TWO COMPANIES: ARISTOCRAT LEISURE
LIMITED (ALL) AND FORTESCUE METALS GROUP (FMG)
as well as intelligent creative. On the contrary, FMG commit towards exclusive culture as well as
environment.

4COMPARE AND CONTRAST THE TWO COMPANIES: ARISTOCRAT LEISURE
LIMITED (ALL) AND FORTESCUE METALS GROUP (FMG)
Table of Contents
Vision and Mission Statement.........................................................................................................4
Vision Statement..........................................................................................................................4
Mission Statement.......................................................................................................................4
Values of the organization...............................................................................................................5
Aristocrat Leisure Limited (ALL)...............................................................................................5
Fortescue Metals Group (FMG)..................................................................................................6
Corporate Social Responsibility or Sustainability...........................................................................7
Stakeholders mentioned in their corporate statements....................................................................8
Analysis of SMART objectives.......................................................................................................9
Believable and add value...............................................................................................................10
Aristocrat Leisure Limited (ALL).............................................................................................10
Fortescue Metals Group (FMG)................................................................................................11
Conclusion.....................................................................................................................................11
Reference List................................................................................................................................12

5COMPARE AND CONTRAST THE TWO COMPANIES: ARISTOCRAT LEISURE
LIMITED (ALL) AND FORTESCUE METALS GROUP (FMG)
Vision and Mission Statement
Vision Statement
Aristocrat Leisure Limited (ALL) Fortescue Metals Group (FMG)
To produce lasting product to potential clients by
repeatedly as well as distributing the client goods
safety on proper time in a atmosphere of integrity
and honesty that allows company for prospering in
the near future (Weaven et al. 2014).
To be highest value creator in the iron ore industry
that contributes to the growth of the nation
(Fmgl.com 2017)
Mission Statement
Aristocrat Leisure Limited (ALL) Fortescue Metals Group (FMG)
To accomplish global level market as well as
reputation business excellence through quality
(Aristocrat | Gaming Technology | Poker Machines
2017). The mission statement of the company is to
promote an environment for learning as well as
growth establishment for building harmonious
relationship with the community as a whole.
To maximize stakeholder wealth by exploiting core
skills of iron ore mining and iron making
(Fmgl.com 2017)
To insistently seeks for getting access to additional
resources (Fmgl.com 2017)
To maintain costs in the lowest decile in and across
the world (Fmgl.com 2017)
To be an organization that recruit best-in-class
people as well as performance driven culture by
attracting as well as retaining quality manpower
(Fmgl.com 2017).

6COMPARE AND CONTRAST THE TWO COMPANIES: ARISTOCRAT LEISURE
LIMITED (ALL) AND FORTESCUE METALS GROUP (FMG)
To regularly seek high levels of productivity as
well as technical efficiency for maintaining
technological superiority over nearest competitors
(Wagner and Eggert 2016).
Values of the organization
Aristocrat Leisure Limited (ALL)
Customer Delight- One of the values of ALL is customer delight. The company looks at the
positive attitude of customers to shape a brighter future (Aristocrat | Gaming Technology | Poker
Machines 2017).
Fairness- One of the values of ALL is fairness where the company is inclusive as a brand.
Transparency- One of the values of ALL is transparency where the company believes in
enabling transparent communication with the customers, employees and shareholders (Aristocrat
| Gaming Technology | Poker Machines 2017).
Consistent Quality- One of the values of ALL is consistent quality where they strive to attain
the topmost position in the current competitive global marketplace (Aristocrat | Gaming
Technology | Poker Machines 2017).
Continuous Improvement- One of the values of ALL is continuous improvement where the
company is committed towards attainment of future goals and objectives.

7COMPARE AND CONTRAST THE TWO COMPANIES: ARISTOCRAT LEISURE
LIMITED (ALL) AND FORTESCUE METALS GROUP (FMG)
Innovation- One of the values of ALL is innovation where the company engages in developing
innovation models in their operations.
Reliability- One of the values of ALL is to provide reliable solution to the issues (Aristocrat |
Gaming Technology | Poker Machines 2017).
Commitment- One of the values of ALL is commitment where the company remains committed
with the future goals and objectives (Aristocrat | Gaming Technology | Poker Machines 2017).
Fortescue Metals Group (FMG)
Entrepreneurship- One of the values of FMG is entrepreneurship where the company fosters an
entrepreneurial spirit through trade and value for foreseeing business opportunities as well as
acting in appropriate way. The company develops organic growth projects by making strategic
acquisitions or creating entrepreneurs in competitive local environment (Sheth and Sisodia
2015).
Growth- One of the values of FMG is growth where the company continues to delivers growth
as well as generating significant value for the shareholders on a sustainable basis. The company
has pursued growth into new areas. The organic growth pipeline of the company is string when
they continue to deliver significant growth for shareholders in the upcoming financial year
(Fmgl.com 2017).
Excellence- One of the values of FMG is excellence where the company aims at achieving
excellence and consistently delivers projects at industry leading costs within the stipulated time.
The company focuses on achieving a top decline cost of production in the business activities. In

8COMPARE AND CONTRAST THE TWO COMPANIES: ARISTOCRAT LEISURE
LIMITED (ALL) AND FORTESCUE METALS GROUP (FMG)
order to achieve success, the company follows culture of best practice benchmarking (Fmgl.com
2017).
Trust- FMG believes in maintaining trust with the stakeholders as a key to success. The
company strives to meet stakeholder expectations without compromising the other values
(Fmgl.com 2017).
Corporate Social Responsibility or Sustainability
Aristocrat Leisure Limited (ALL) Fortescue Metals Group (FMG)
ALL is a gambling machine manufacturer that
adopts corporate social responsibility practices in
four major components such as discretionary
responsibilities, legal responsibility as well as
ethical responsibilities and economic
responsibilities (Aristocrat | Gaming Technology |
Poker Machines 2017). The company is accredited
to CSR standards body based on ethical as well as
social criteria. ALL is the gaming operator
company who aims at meeting the predetermined
criteria and then displaying CSR certification just
like that of ISO. ALL should develop privately
funded problem gambling treatment centers for
giving back to the community (Peñaloza,
Toulouse and Visconti 2013).
FMG commits to deliver positive social changes by
contributing to ending limitations amongst
Aboriginal people so that they can promote
diversity in the workplace as well as addressing
environmental challenges like climate change that
is essential elements of the Corporate Social
Responsibility for the company (Fmgl.com 2017).
ALL should conduct annual assessment of their The values of FMG sit at the apex of the approach

9COMPARE AND CONTRAST THE TWO COMPANIES: ARISTOCRAT LEISURE
LIMITED (ALL) AND FORTESCUE METALS GROUP (FMG)
company performance against Corporate
Responsibility Index like development by the
business in the present community (Aristocrat |
Gaming Technology | Poker Machines 2017).
to Corporate Social Responsibility. The values of
FMG set the ethical as well as moral aspects where
the company undertakes the business activities
(Fmgl.com 2017). The Code of conduct of FMG
establishes the important standards of personal as
well as corporate conduct and behavioral aspects.
The company endorses joined a number of
initiatives that promotes highest level of standards
in relation to Corporate Social Responsibility with
the United Nations Global Compact
Stakeholders mentioned in their corporate statements
Aristocrat Leisure Limited (ALL) Fortescue Metals Group (FMG)
ALL need to identify their stakeholders as well as
conduct open and frequent dialogue with them for
ascertaining their expectations and mutual
agreement as to how these expectations can be
viably meet within the assigned time frames
(Aristocrat | Gaming Technology | Poker Machines
2017).
Companies like ALL who operates in gaming
industry employs triple bottom line accounting as
well as incorporate community concerns in relation
to profit and mandated social impact assessment
FMG believes in maintaining long-standing
relationships with customers as well as
stakeholders in China and contributes to
remarkable economic development as well as
ongoing urban growth (Fmgl.com 2017).

10COMPARE AND CONTRAST THE TWO COMPANIES: ARISTOCRAT LEISURE
LIMITED (ALL) AND FORTESCUE METALS GROUP (FMG)
requirements (Nordhielm and Depena-Baron
2013).
The marketing manager of ALL should make sure
that their company employs strict corporate
governance practices (Dekker et al. 2013).
FMG is a West Australian company that believes in
valuing relationship with key stakeholders by
working together by managing and creating
opportunities for Aboriginal people, protecting the
environment, community building and
strengthening the broader Australian economy
(Fmgl.com 2017).
Analysis of SMART objectives
Aristocrat Leisure Limited (ALL) Fortescue Metals Group (FMG)
Specific
Meeting monthly quota
Implementing new business intelligence tool
(Aristocrat | Gaming Technology | Poker Machines
2017)
Developing a fit-for-purpose technology strategy
that aims at enabling it for delivering business
strategy (Fmgl.com 2017)
Information for tailoring product specifications to
better match customer demands (Hollensen 2015)
Measurable
Training entire analytics team Strict cost disciplines measures that delivers
substantial positive results that contributes to an
all-in average cash breakeven point (Fmgl.com
2017).

11COMPARE AND CONTRAST THE TWO COMPANIES: ARISTOCRAT LEISURE
LIMITED (ALL) AND FORTESCUE METALS GROUP (FMG)
Achievable
Launching new marketing campaigns for
increasing number of leads
Creating a project plan that ensure successful
implementation
Developing new program designed to improve the
score (Aristocrat | Gaming Technology | Poker
Machines 2017)
It is gratifying to look for achieving without any of
industrial action that believes reflecting the quality
of the relationships as well as dialogues between
management and employees.
Realistic
Important financial metric for the company
Core operations requirements for analytics team
Revenue increases when customers are loyal to the
company (Aristocrat | Gaming Technology | Poker
Machines 2017)
Making significant structural changes to cost base
after achieving substantial savings on overheads as
well as study costs (Keller and Kotler 2016)
Time-bound
Before September 23, 2017 Before September 17, 2017
Believable and add value
Aristocrat Leisure Limited (ALL)
ALL is an Australian gambling machine manufacturer that has its own administrative
center in Sydney and most of the research had been done at its North Ryde site. The value-added
services delivered by ALL are rendering gaming technology to the clients. The company has
interest in gambling systems as computerized network systems that manages the slot machines,

12COMPARE AND CONTRAST THE TWO COMPANIES: ARISTOCRAT LEISURE
LIMITED (ALL) AND FORTESCUE METALS GROUP (FMG)
electronic table games as well as linked jackpot systems and computerized card game
simulations (Meffert 2013).
Fortescue Metals Group (FMG)
FMG is an Australian iron ore company that is larger than both BHP Billiton and Rio
Tinto. The value-added services provided by the company had achieved its target of awarding $1
billion in contracts to Aboriginal business within the year 2016. The company has made the
commitment to award $1 billion in contracts for business at least 25% owned by Aboriginal
Australians through its billion opportunities program (Keller and Kotler 2015).
Conclusion
At the end of the study, it is concluded that both the companies belong to different sectors
that make it easy to differentiate its values in terms of vision statement, mission statement,
corporate social responsibility, stakeholders, SMART objectives and adding values. The above
analysis differentiates between two companies and justifies the reason at the same time.