Marketing Communication, Learning Styles, and Research Tools Report

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This report delves into the core concepts of marketing communication, learning styles, and the application of research tools within a business context. It explores various communication theories, including classical and one-step flow theories, and examines how these theories impact the transfer of information within an organization. The report also identifies different learning styles and factors that influence communication and learning processes, such as employee behavior, organizational culture, technological changes, and uncertain activities. Furthermore, it emphasizes the importance of research in discovering new target market techniques and highlights the significance of both qualitative and quantitative research methods. By analyzing these elements, the report aims to provide a comprehensive understanding of how effective communication, appropriate learning styles, and robust research practices contribute to business growth and success.
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Discuss a range of theories of communication.
Communication process is the process which helps to transferring the
information from one place to another (Ricci, AutoConnect
Holdings 2016). Through company make the better knowledge of
growth. There are different communication learning such as Classical
theory, stimulus theory, two step flow theory, one step flow theory,
multi step flow theory.
Classical theory: this theory helps M&S to make the better growth and
presenting method of communication. Classical theory has based on
theory of mass media, soviet media communist theory. It is the
traditional way of communication theory. Along with that, it will be the
more challenging and impractical process of communication (Patti,
Hartley and Baack, 2017).
One step flow theory: it is the another theory of it is the theory under
which one step theory has been included. Along with that, it will be the
more enlarging process and best making of Growth. And along with
that, it will be more enlarging and best productive approach.
Identify the range of learning styles and the factors that influence communication and learning.
Learning styles is the essential part of the nature which enhance the
growth factor in between the employee performance (White, 2015).
Along with that, range of learning styles helps to competing with the
contested theories that aim to account for difference in individuals
learning. There are many factors which affect learning styles such as
employee behavior, organization culture, changes in technology and
uncertain activity.
These are the factors affect M&S learning process. Apart from that,
learning process has been given better target market and best
effective process which acquire the best knowledge growth (Swani,
Milne and Donthu, 2017). Learning styles are the best models to
adopt new changes through organization can grow more in their
best possible manner. There are two types of learning professional
learning and personal learning. Both influenced from each other’s in
order to make the best possible act. Professional learning helps to
learn business ethics, practical knowledge etc. besides, personal
learning has based on theory interpersonal skills etc.
Confidently use of range of research tools and academic skills.
Research is the essential process for making new discovery and new business
growth. In order to decide for research company needs to determine the
market an and long process of making tools and techniques in order to make
the better resources and target market goals (Fearn-Banks, 2016).
Moreover, there are many research tools which helps to discover new target
market techniques such as Along with that there are some tools and
techniques which provides the best productive research outcomes such as
qualitative and quantitative research, all tools and research data has to be
confidential and need to be in the form of privacy. Besides, it makes the best
productive nature. Moreover, research is the major productive task oriented
process (Edelson, Kim and Szendrey, 2015).
Armstrong, G., Kotler, P. and Brennan, R., 2015. Marketing:
an introduction. Pearson Education.
Christensen, T. L., Avaya Inc, 2016. Using business rules for
determining presence. U.S. Patent 9,398,152.
Edelson, S. A., Kim, P. and Szendrey, J. M., 2015. What did I
just tweet?!: The need to address digital emotional
literacy in corporate communications. In Digital business
discourse (pp. 189-207). Palgrave Macmillan, London.
Fearn-Banks, K., 2016. Crisis communications: A casebook
approach. Routledge.
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