Advantages and Disadvantages of Observation as a Research Approach

ARS Assessment

INTRODUCTION
Data collect of research refers to analyse different sources of data and gather relevant
information from them. It includes the criterion of collecting related data to analyse in order to
conduct investigation of specific topic. However, it is necessary to gather accurate information
related to specific research problem which facilitate to gain more accurate findings respectively.
It is essential for researcher to select appropriate sources for gathering information related to
research topic which helps to gain more accurate as well as reliable findings. It is observed that if
data is accurate and gathered form recent sources then it will provide support to achieve better
research outcomes. It has been analysed that primary and secondary data collection sources are
used in study with specific resources that are suitable for particular investigation. Moreover, it is
observed that the data collection and its analysis is an important part of every research which
helps to attain respective outcomes according to which effective actions can be taken by people
to improve their lives. In context of this investigation, it will focus on purpose of observation
with its advantages and disadvantages along with critical evaluation of ethics. It will also include
advancements of technology that helps to gather from online survey questionnaires and multiple
methods of data collection. The critique of data collection method biases and resorting multi
methods of it is given below.
TASK 1
1. Describe the key purpose of observation, outlining advantages and disadvantages of this
research approach to collect data.
Observation can be defined as method to gather data by observing important aspects of
investigation. It includes the criterion of carrying out observation specific phenomenon in order
to collect relevant data to gain better findings. Basically, it can be consider as a qualitative
research method to observe target population along with analysing in their natural real settings. It
involves the observational research is utilised where other methods including surveys,
questionnaires etc. were not adequate or effective. It is necessary to make an effective
observation for target aspect in terms of gathering information to gain better outcomes.
However, it has been analysed that observation is primary method of data collection which is
helps to gather first hand data that was never used by others. It is observed that observation is
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