Article Fast Mover Advantages Paper
6 Pages1211 Words149 Views
Added on 2020-04-07
Article Fast Mover Advantages Paper
Added on 2020-04-07
ShareRelated Documents
Running head: CRITICAL REVIEWCritical ReviewName of the Student:Name of the University:Author’s Note:
1CRITICAL REVIEWCritical ReviewThis paper provides a critical review of the article “Fast‐mover advantages: Speedcapabilities and entry into the emerging submarket of Atlantic Basin LNG” by Hawk, Pacheco-de-Almeida and Yeung (2012). The thesis of this article is to examine the advantagesexperienced by fast-movers in terms of entry into the market and its speed. The purpose ofwriting this article is to influence the firms’ intrinsic speed capabilities on entering a new marketand the resulting performance from it. This article shall be beneficial for the scholars andpractitioners who wish to make contributions to strategy research on entry timing and firmcapabilities. This article shall also act as guidance to other articles related to globalcompetitiveness. The authors Ashton Hawk, Goncalo Pacheco-de-Almedia and Bernard Yeungare professors are reputed universities in USA, France and Singapore respectively. As argued by Hawk, Pacheco-de-Almeida and Yeung (2012) in this article, fast-moversexperience advantage in terms of entry into the new market. The idea of fast-mover can berelated with ‘the early bird gets the worm’. According to Brem, Gerhard and Voigt (2014), thefirst company to sell a new product gets long-lasting benefits or advantages. The first movers arealso referred to as market pioneers as it may result in market dominance and higher than averageprofitability in the coming time. The argument can be supported by the example of Amazon.com,which was the first major online bookstore that allowed web purchases in 1994 (Rasmusen andYoon 2012). The article does not state the two stages of developing first-mover advantagesclearly (Brem, Gerhard and Voigt 2014). One of the strengths of this article is that it clearly indicates the uncertainty associatedwith a new market and due to competition from other entrants. Also, strength of this article is
2CRITICAL REVIEWthat Hawk, Pacheco-de-Almeida and Yeung (2012) elaborate the meaning and concepts of entrytiming decision and endogenity problem. At the same time, the article could focus on moretheories relating to market pioneers. A glimpse could also be provided regarding late marketentry and its critical review from other articles (Wilkie, Johnson and White 2014). Further, theresearch method chosen for examining the relationship between speed capabilities, entry timingand performance is drawn from empirical findings. The approach is advantageous as is helps inquantifying the research results that helps in testing the hypotheses. Further, the research fails toanalyze other case studies that could be used as case analysis. The research focuses on LNGconstruction projects in the Atlantic Basin only. This helps in specifically establishingrelationship in the Atlantic Basin LNG. However, as the focus is laid specifically on AtlanticBasin LNG, the research results cannot be used as a basis for another geographic location. Therestrictive geographical boundary restricts the scope of research and the results cannot begeneralized for other organizations. The study revolves around two critical features, new market entry decisions and usagespecificity. One of the quotations from the article “An early entrant faces less competition butmay make costly mistakes due to a lack of information and learning opportunities, whereas lateentrants can benefit from information revelation and learning opportunities but may face higherpreemption costs” strongly supports my opinion about the fast-mover advantage (Hawk,Pacheco-de-Almeida and Yeung 2012). This can be further supported by the case of Kellogg’swhich offers the benefit of weight in its breakfast cereal. This article fails to mention the cases where first-mover have moved into oblivion.Previously, Motorola and Blackberry had occupied the major market but currently they havebeen surpassed by both Samsung and Apple (Al-Najjar and Besanko 2017). This article fails to
End of preview
Want to access all the pages? Upload your documents or become a member.