Supply Chain Management and Sustainability for Entrepreneur

MAIN BODY The main purpose of the article is to analyze the importance of supply chain management in order to deal with Wicked problems faced by entrepreneurs that is sustainability. The article denoted the example of Toyota in which it stated that the supply chain management process of Toyota as it has its own advantage which is which knowledge which does not provide optimum utilization of natural resources. The ethical dilemma for the entrepreneurs of true and false in situation like, whether to focus on maintaining sustainability or to focus on maintaining the performance of