Strategic Management Analysis 2022

Running Head: Strategic management
EVALUATI
ENVIRONMENT
DATE:01ST NOVEMBER 2019
STUDENT NUMBER:21351056
TUTOR’S NAME: KIERON COOGAN
MODULE TITLE: STRATEGIC MANAGEMENT (TH60101E)
WORD COUNT

Strategic management
Executive summary
Starbucks is considered as one of the most prestigious and popular brands
when it comes to coffee; it has established its brand name in market for
delivering premium coffee to their customers. There are large number of
small and medium scale coffee house and cafeterias which service similar
kinds of menu at different location. It is important to evaluate the
strategic position of Starbucks. Hence, there internal analysis of the
Starbucks helps company to design strategy which enables them to
compete against competitors with using strengths and capitalizing on
available opportunities. The PESTLE framework evaluates the position of
Starbucks in the industry and discusses about external environment
factors which affects the way it is being operated in the economy. Porter’s
five force model evaluates the position of Starbucks in regards with an
external environment. The framework is being used to determine the
intensity of competition in an industry and its profitability level. Other
frameworks used for evaluation are Ansoff matrix, and Mckinsey’s 7S.
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Strategic management
Table of Contents
Executive summary..........................................................2
Table of Contents.............................................................3
Introduction.....................................................................5
Assessment of internal environment................................6
ANSOFF Matrix for Starbucks.....................................6
SWOT analysis.............................................................6
Assessment of external environment.............................10
PESTLE framework....................................................10
Porter five force model..............................................11
Mckinsey’s 7S model.................................................13
Conclusion and evaluation.............................................13
References......................................................................16
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Strategic management
Introduction
Starbucks Coffee is operating in 80 countries having more than 50,000
outlets across the globe. Starbucks’s mission is to inspire and nurture the
human spirit – one person, one cup and one neighborhood at a time. The
company has diversified its specificities into fast food serving other than
coffee which has imposed several challenges to competitors’ company in
the industry (bstrategyhub.com, 2019). The report aims to evaluate
internal and external environment of Starbucks in UK region (Madan,
2014). The internal analysis discusses about strength, weaknesses,
opportunity and threats of the company where as external environment
evaluates the aspects of PESTLE, Ansoff matrix, Mckinsey’s 7S and porters
five force model. The internal and external analysis would enable
company to evaluate the existing position in the market and gives an idea
for competing against rival coffeehouse & restaurants, such as Dunkin’s
Donuts, Wendy’s, McDonald’s, Burger King etc.
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