Analysis of Article 1

Running head: ARTICLE REVIEW
MRKT20052: Marketing Management and Digital
Communications
Term 1, 2019
Assessment 1a: Analysis of article 1
<<Insert Title of Article Here>>
<<Insert Your Full Name Here>>
<<Insert Your student number here>>
Submission date: <<Insert assignment submission date here>>
Word count: <<Insert your word count here>>
Campus (tick one): MEL  SYD  BNE  DST  Other (write): ____________

1ARTICLE REVIEW
Article- https://www.nytimes.com/2019/03/31/world/australia/countries-controlling-social-
media.html
Key Issues Illustrated in the Article
The major issue that is illustrated is relating to banning of weaponized social media
channels. The Prime Minister of Australia Scott Morrison has commented that there are
different social media companies wherein technology is exploited by the murderous terrorists.
It is one of the serious issues which can affect growth of social media companies and it will
reduce the profitability.
For instance- There has been failure of Facebook as on March 15th, white nationalist
attacked two mosques in Christchurch, New Zealand and there was a live streaming video of
seventeen minutes of shooting in Facebook Live. These are the main issues which affects the
social media companies in a negative manner.
Important Stakeholders
The major and important stakeholders who are involved in the respective issue are the
employees, employers and customers. Due to the ban of the social media channels, it will be
affecting entire growth of social media companies such as Facebook, Twitter and Instagram
as the business revenues will fall which can create negative influence on the business. Due to
the ban of the social media weaponization, it will continue for the declining of the organic
research on the sites which affects the overall efficiency of the channels. In order to include
the government permit and the other aspects, and the companies will be held responsible for
the safety for the different products forb the customers. However, on the other hand, it will be
benefitting the different users of social media channels as their accounts will be saved and
there will be no such misutilization of the different accounts of the users in the entire
worldwide.