Article Review Template | Doc

Article Review Template
Part A: Student and article information (This part is excluded from the word count)
Your name Student ID
Number of words 500 words
Title of the selected article Article 3- Reilly, A R & Hynan, K A 2014, ‘Corporate communication,
sustainability, and social media: It's not easy (really) being green’, Business
Horizons, vol. 57, iss. 6, 747-758.
Part B: Use your own words and sentences to complete each section (the questions are excluded from
the word count)
Objectives: What does the article set out to do?
The article mainly focuses on the corporate communication, social media along with sustainability
practices which are required to be followed by the different corporate companies which can be from
various sectors that includes retail, food or beverage or consumer goods. The article forecasts the fact
that it is not easy for the companies to go green and follow the different aspects of corporate social
responsibility. Therefore, in such scenarios, it has been recommended that there are different and
effective utilisation of social media along with sustainability communication which will be suitable for
spreading awareness regarding the CSR program and activities effectively.
Subject and theories/concepts: What is the article about? What is its subject? What are the central
concepts and/or theories discussed in the article?
The article mainly focuses on understanding the importance of the corporate communication,
sustainability related programs along with inclusion of social media which will be helpful for improving
the effectiveness of the brand image of the company in a proper manner. The article discusses the fact
that corporate communication is the key element as it helps in keeping the employees informed
regarding the direction of the company and it boosts the morale of the employees which will be helpful
for them in understanding the future direction of the company. Moreover, the sustainability is the other
key element which needs to be emphasized as in the current scenarios, the businesses of various sizes
International Business: Journal Article Review Template (Assessment 1)

find it difficult to implement the different kinds of practices related to sustainability. In such scenario, the
companies need to create high level of emphasis and embracement on sustainable practices which leads
to the better corporate culture. The main concepts or the models which have been used are inclusive of
the corporate social responsibility, sustainability related programs along with the social media usage
which will be proving to be effective in maintaining proper impact on maintaining the positive brand
image of the company in comparison to the other competitors which are present in the market ( Wang et
al. 2016).
Findings/main arguments: What are the key findings or main arguments of the author?
The key findings which have been found from the respective article is related to the issues faced by the
different corporate firms such as the sixteen global corporations which are present in the different parts
of the world (Lins, Servaes and Tamayo 2017). The CSR is required to be analyzed in an efficient manner
which will be effective in understanding the importance of the same in improving the morale of the
employees in an efficient manner. Business Sustainability is essential to the long-term prosperity of the
entire global companies for maximising the different opportunities along with minimizing negative
impact the core operations create on environment. Sustainability is the most effective element which
needs to be implemented by the companies through the usage of the social media platforms which will
be effective for improving their growth prospects in the market and improve their sustainability in the
entire market (Grayson and Hodges 2017).
Practical implication: Why is the subject of the article interesting and important for managers of
multinational enterprises in the contemporary global business world and how would the understanding
of the article benefit the managers?
In general, the corporate social responsibility is one of the most important themes which needs to be
followed by the managers or the higher officials of the companies as it shows that the managers take
wide interest in the wider social issues which will be effective in impacting the profit related margins of
the company successfully. It will be helpful in attracting the large number of customers in the market
who share the same kind of values (Dyck et al. 2019). Therefore, from the same, it can be concluded that
it makes the good sense of the business for operating in a sustainable manner. With the help of the
social media platforms, the companies can be capable of introducing the different kinds of CSR related
International Business: Journal Article Review Template (Assessment 1)

activities in their official websites which will be efficient in managing the different kinds of problems in a
simpler manner (Schrempf-Stirling, Palazzo and Phillips 2016).
Part C: List of references (The references should be in alphabetical order according to the last name of
the first author. This part is excluded from the word count)
Dyck, A., Lins, K.V., Roth, L. and Wagner, H.F., 2019. Do institutional investors drive corporate social
responsibility? International evidence. Journal of Financial Economics, 131(3), pp.693-714.
Grayson, D. and Hodges, A., 2017. Corporate social opportunity!: Seven steps to make corporate social
responsibility work for your business. Routledge.
Lins, K.V., Servaes, H. and Tamayo, A., 2017. Social capital, trust, and firm performance: The value of
corporate social responsibility during the financial crisis. The Journal of Finance, 72(4), pp.1785-1824.
Schrempf-Stirling, J., Palazzo, G. and Phillips, R.A., 2016. Historic corporate social responsibility. Academy
of Management Review, 41(4), pp.700-719.
Wang, H., Tong, L., Takeuchi, R. and George, G., 2016. Corporate social responsibility: An overview and
new research directions: Thematic issue on corporate social responsibility.
International Business: Journal Article Review Template (Assessment 1)