Assignment On Article Review Template

Article Review Template
Part A: Student and article information (This part is excluded from the
word count)
Your name Student ID
Your tutor Tutorial
class
Day:
Time:
Number of words 500
Title of the selected
article
Corporate communication, sustainability, and social media:
It's not easy (really) being green.
Part B: Use your own words and sentences to complete each section (the
questions are excluded from the word count)
Objectives: What does the article set out to do?
The main objective of the article is to find out the usages of social media platforms
as intended by the corporate organizations in order to communicate with the
audience. It studies the ethics and social impacts which effect the core business of
the company directly. The article also focuses on the financial aspects which are
associated with the sustainability. These are attempted to maintain overall positivity
within the society. The author examines global corporations from four different
sectors- Retail, Food/Beverage/Tobacco, Consumer Goods and Technology
Equipment. The study is conducted on 16 organizations to assess usage and
productivity from activities on social media platforms (Reilly and Hynan 2014).
Letters and annual reports are scrutinized to evaluate the opportunities which can
be acknowledged in order to improve the communicative practices of the company.
Subject and theories/concepts: What is the article about? What is its subject?
What are the central concepts and/or theories discussed in the article?
The areas on development and opportunities have been examined with respect to
the Corporate Social Responsibility (CSR) reports. The author intends to study the
sustainability of the companies and how they are benefitted financially for engaging
through communicative practices, which are linked to the corporate social
responsibility. The purpose is to increase interest in people through social media
campaigns by engaging in communications. These enhance brand impression in
terms of process as well as people. This also provide ideas about how a company
treats its stakeholders (Lim and Greenwood 2017). Future performances can be
enhanced by developing better means of communication. Corporate Social
Responsibilities theory and documents aid in comparing and analysing scope and
content of these firms. The research has been categorized into sub-samples
according to the social media reports. These classifications of the samples are
divided into Green and Non-Green firms.
Findings/main arguments: What are the key findings or main arguments of the
author?
The main finding from the report shows that the communication and social
responsibilities carried out by the 16 companies are different. No two companies
exhibit similar means of communication. It also vary because the industries chosen
are of four different types, which require dissimilar initiatives to engage with the
audiences. The sample division is based on Newsweek’s Greenest Company Ranking
of 2012, which have been used to carry out a comparison with other corporate
reports (Reilly and Hynan 2014). It reveals the types of initiatives taken in order to
achieve sustainability, metrics used and the media of communication opted. The
study further show that the Green firms opt for more efficient ways to address
sustainability and communication as compared to the non-Green firms.
Practical implication: Why is the subject of the article interesting and important
for managers of multinational enterprises in the contemporary global business world
and how would the understanding of the article benefit the managers?
The Corporate Social Responsibility report helps the manager in procuring more
careful and ethical ways to communicate with the audience and make
considerations based on human rights, environmental and social impacts. These
help and contribute to the society at large. These can prove to be effective in taking
International Business: Journal Article Review Template (Assessment 1)