Article Summaries: Gender, Store Design, and Customer Emotions

This document provides summaries of five articles related to retail and consumer behavior. The first article discusses gender differences in clothing and cultural influences. The second explores how store design impacts male shoppers' preferences, emphasizing organization and merchandise quality. The third examines the effects of store characteristics and emotional experiences on customer attitudes, highlighting the importance of emotional connection. The fourth analyzes gender differences in retail agglomerations, noting varied perceptions and the significance of tenant mix and atmosphere. Finally, the fifth article investigates how store atmosphere influences emotional responses and repurchase intentions, focusing on physical facilities and product display. Desklib offers a platform for students to access similar solved assignments and study tools.

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Article Summary
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Article Summary 1
Contents
Article 1...........................................................................................................................................2
Article 2...........................................................................................................................................2
Article 3...........................................................................................................................................3
Article 4...........................................................................................................................................3
References........................................................................................................................................4

Article Summary 2
Article 1
Discussion on Gender Differences and Costume
- This paper is written by Wei Yin in the year 2008 in which he is trying to explain
different aspects of gender differences in the costumes of male and female. The article
evaluates the differences present in apparels of male and female in the society. The
clothing of a person tells many things about their nature and identity and the clothing
industry is segregating both the sexes by the production of differentiated apparels. There
are certain strict taboos that restrict the industry from making changes in fashion
apparels. A woman can come up with masculine clothing but a man is not allowed to
wear feminine clothes. So, is can be said that culture also plays a great role in inflicting
these happening in the clothing industry. However, the progress of civilization is support
both the sexes equally and people have started seeking similarity from diversity (Yin,
2009).
Article 2
Improving the store design of male fashion and apparel retailers
- This article was published in the year 2005 by Jennifer Ann Algie and Katerina
Korlimbinis that depicted the preferences of men fashion apparel stores while shopping
for men fashion. A research conducted on university students explained the shopping
preferences of males. This survey explained that males buy the products from the stores
that they think are properly organized. Organization of clothes helps them to find the
right apparel for them. This aspect is directly related to the experience and first
expression of the client while visiting the store that certainly generates positivity in them
and they buy the products. Further, prices, selection of merchandise and quality are the
three most important factors that affect the customer for selection of a fashion store. This
article evaluated the male customers (specifically young) present in the market as
“Hunter”. In order to satisfy the needs and requirements of such type of customers, the
stores need to re-design their outlet (Algie, & Korlimbinis, 2005).

Article Summary 3
Article 3
Effects of Store Characteristics and In-Store Emotional Experiences on Store Attitude
- This article was stated by Changjo Yoo, Jonghee Park and Deborah J. MacInnis that
aimed to evaluate the various impacts of the store characteristics and emotional
experiences on the consumer’s attitude. Every place has its own aura affects the interest
of the customer and motivate or demotivate them to buy a certain product from the store.
If a customer is emotionally attached from an organization, then he will certainly make
purchases every time he goes into the store. The research for this article is done using the
sampling method of 294 consumers of Korea that works as a critical mediator between
store attitude and relationship. Thus, it can be said that this article evaluated the role of
store characteristics and sales of the products. These characteristics also affect the
shoppers' behaviour and their emotional experiences as well (Yoo, Park, & MacInnis,
1998).
Article 4
Gender Differences of Shoppers in the Marketing and Management of Retail
Agglomerations
This article of Christoph TellerI and Jennifer A. Thomson represented the gender differences in
perceptions and evaluation of retail agglomeration. There is various gender difference present in
the preferences of shoppers present in the market that cause problems for the stores to market
their product in such a way that it attracts the interest of all types of customers. Differed gender
groups perceive things differently on the basis of their understanding and emotions thus, features
that are attractive to one might not attract others. Retail tenant mix and atmosphere are the two
most important aspects derived in the process of attractiveness. Performance analysis methods
also help in increasing the satisfaction of store by offering various effective market strategies in
the environment (Teller, & Thomson, 2012).
Article 5
The Influence of Store Atmosphere on Emotional Responses and Re-Purchase Intentions

Article Summary 4
Diyah Tulipa, Sri Gunawan and V. Henky Supit in the year 2014 that explained the shopping
experiences of people in the society stated this article. The paper helped in knowing that
shopping experiences are not only those experiences that a person gets acquires from goods
purchased, but also how the experiences fulfil pleasure and happiness. The apparel store
environment has been looked after in the article to recognize the physical facilities, the point of
purchase and ways in which products are displayed. These aspects influence the emotional
ability of a person, make them satisfied, and dissatisfied towards a certain brand. These
emotional influences also affect the repurchase decision of the customer. So, the research
conducted in Indonesia 260 customers helped in attain results that physical attributes and various
other aspect mentioned above have the strong influence on the emotion and re-purchase
initiatives of the customers (Tulipa, Gunawan, & Supit, 2014).

Article Summary 5
References
Algie, J. A., & Korlimbinis, K. (2005). Improving the store design of male fashion and apparel
retailers. Retrieved From:
https://ro.uow.edu.au/cgi/viewcontent.cgi?referer=https://www.google.com/
&httpsredir=1&article=2616&context=commpapers
Teller, C., & Thomson, J. A. (2012). Gender differences of shoppers in the marketing and
management of retail agglomerations. The Service Industries Journal, 32(6), 961-980.
Tulipa, D., Gunawan, S., & Supit, V. H. (2014). The influence of store atmosphere on emotional
responses and re-purchase intentions. Business Management and Strategy, 5(2), 151-164.
Yin, W. (2009). Discussion on Gender Differences and Costume. Asian Social Science, 4(8),
137.
Yoo, C., Park, J., & MacInnis, D. J. (1998). Effects of store characteristics and in-store
emotional experiences on store attitude. Journal of Business Research, 42(3), 253-263.