SWOT Analysis and TOWS Matrix for Domino's Pizza
Added on 2019-09-24
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Article Work: SWOT Analysis ofDomino’s1
Table of ContentsIntroduction:....................................................................................................................................3Discussion:.......................................................................................................................................3Company Background of Domino’s:...........................................................................................3SWOT Analysis of Domino’s:.....................................................................................................4Strengths:.................................................................................................................................4Weaknesses:.............................................................................................................................5Opportunities:..........................................................................................................................5Threats:....................................................................................................................................6TOWS Matrix Analysis of Domino’s:.........................................................................................6Strength-Opportunities (SO):...................................................................................................7Weakness- Opportunities (WO):.............................................................................................7Strength-Threats (ST):.............................................................................................................7Weakness-Threats (WT):.........................................................................................................8Conclusion:......................................................................................................................................8References:......................................................................................................................................92
Introduction:SWOT Analysis is a tool that is used by many of the modern business establishments for determining the external and internal factors impacting the business operations. It reflects the internal factors such as the strengths and weaknesses of the business and also identifies the external factors such as the opportunities and threats of the organization. The objective of a SWOT Analysis is to enable a business entity to understand all the influencing factors impacting the business that impact on business decision-making. The tool is used to analyze several activities of the business such as exploring new opportunities, redesigning internal policies or forundertaking any other forms of change management strategies. The tool should be used by a business organization for selecting the recommended strategies for leveraging the areas of strengths and opportunities for overcoming the areas of weaknesses and threats. This article demonstrates the SWOT Analysis for Domino’s, one of the leading global pizza restaurant chains in the world [ CITATION Mar10 \l 1033 ].Discussion:Company Background of Domino’s: Domino’s was founded in 1960 in Michigan, US. The company is one of the leading pizza restaurant chains in the world. The company has been founded by James Monaghan, Tom Monaghan, and Dominick DiVarti. The company is headquartered at Michigan and it currently serves across 16, 000 locations around the world. David. A Brandon is the Chairman and RichardAllison is the CEO of the company. The company is a specialist in a variety of pizzas but now it serves other delicious food items such as chicken wings, pasta, submarine sandwiches, and dessert. There are around 14, 100 employees currently serving the company in its company-owned stores and offices. The figure comes to around 2, 90,000 when the franchises are also considered [ CITATION Dom191 \l 1033 ].3
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