Article |BUSINESS COMMUNICATION

Running head: BUSINESS COMMUNICATION
BUSINESS COMMUNICATION
Name of the Student
Name of the University
Author Note

BUSINESS COMMUNICATION1
Table of Contents
Article 1......................................................................................................................................2
Article 2:.....................................................................................................................................2
Article 3:.....................................................................................................................................3
Article 4:.....................................................................................................................................4
Article 5:.....................................................................................................................................4
Article 6:.....................................................................................................................................5
Article 7:.....................................................................................................................................6
Article 8:.....................................................................................................................................6
Article 9:.....................................................................................................................................7
Article 10:...................................................................................................................................7
Conclusion..................................................................................................................................8
Reference:..................................................................................................................................9

BUSINESS COMMUNICATION2
PART A: Annotated Bibliography
The report focuses on the deliverance of 10 sources provided with an aim highlighted
through the topic of Business communication. The aim of the report is to develop and
implement comprehensive communication strategy that includes digital communications and
social media platform.
Article 1:
Schivinski, B., & Dabrowski, D. (2015). The impact of brand communication on brand
equity through Facebook. Journal of Research in Interactive Marketing.
The research study discusses about the effective communication through the user-
generated platform of social media. The article delivers the reports on brand communication
and its impacts onthe metrics of customer-based brand equity through Facebook (Schivinski
& Dabrowski, 2015, page 2). The evaluation has been taken place in the research study with
the application of Structural Equation Modeling techniques in order to assess the
investigation of the effects of social media brand communication on the brand equity metrics
based on the perception of customers along with the reports on the differences among
industries and organizations (Schivinski & Dabrowski, 2015, page 9). The research study
documents the evaluations and outcomes through authentic surveys and findings. Thereby the
article is identified as a credible source and well researched paper in terms of exploring
Facebook as an effective way to improve the strategic communication model on the basis of
brand equity customer base.

BUSINESS COMMUNICATION3
Article 2:
Lillqvist, E., & Louhiala-Salminen, L. (2014). Facing Facebook: Impression
management strategies in company–consumer interactions. Journal of Business and
Technical Communication, 28(1), 3-30.
The article addresses the interaction between the corporate and consumer on the arena
of impression management strategies and communication. The research study is processed
with the help of micro analytical form of discourse data analysis to a data set of
organizational Facebook page discussions (Lillqvist & Louhiala, 2014, page 9). The article
through its research study contributes a better understanding of the use of social media
platform like Facebook as a strategic business communication. The study reflects the
magnitude of using Facebook for the enhancement of impression management (Lillqvist &
Louhiala, 2014, page 18). The details of the article promotes the study as a credible source as
it provides strong evidence that justifies the results and conclusions. The study is written in
simpler language therefore it is easy to understand the entire process and outcomes.
Article 3:
Escobar-Rodríguez, T., & Bonsón-Fernández, R. (2017). Facebook practices for
business communication among fashion retailers. Journal of Fashion Marketing and
Management: An International Journal.
The article appears credible in terms of providing a clear plan of strategies by using Facebook
and clearly provides guidance on how companies conduct the strategic communication plan
with the help of social media like Facebook as communication tool (Escobar & Bonsón,
2017, page 4). The article through the deliverance of an in depth analysis establishes the
competitive advantage. The study majorly focuses on the marketing efforts of the companies
on the basis of Word of Mouth and Brand community and influences the professionalism in