Artificial Intelligence Assignment Analysis

Running head: - DESIGN THINKING APPROACH IN AIRBNB
DESIGN THINKING APPROACH IN AIRBNB
Name of the Student
Name of the University
Author Note

ARTIFICIAL INTELLIGENCE
1
Table of Contents
1. Rationale for the Choice:.......................................................................................................2
2. Design Thinking Approach in Airbnb:..................................................................................2
3. Relevant design thinking principles:......................................................................................4
4. Business challenges and Design Thinking:............................................................................5
5. References:.............................................................................................................................6

ARTIFICIAL INTELLIGENCE
2
1. Rationale for the Choice:
Airbnb stands for airbed and breakfast is a company that is specifically an online
marketplace as well as a community that deals with various rentals and carries out the
functionality of connecting people (Kavousi, Miller and Alexander 2019). The rentals are of
accommodation places and is open to all the people who do not have a place to stay and are
looking for some accommodation on rent.
In the year of 2009, the company was visibly identified to be having loss in the
business and generating a revenue of $200 per week that was quite less in regards to the
standard of the company. With no prior indications to what was going bad, the company
slowly and steadily realised the fact that the pictures they had placed on their online portal
was not up to the mark and was no more attracting newer customers to look for
accommodations through their online portal (Stickdorn et al. 2018). In regards to this, the
company applied a design thinking approach and brought their business back on track with a
revenue generation of $400 per week. Hence, this company has been chosen to analysis and
asses their usage of design thinking and the relative strategies to put up to the competitive
global market.
2. Design Thinking Approach in Airbnb:
The service design-thinking model has the primary involvement of multiple
disciplines that stars from emphasizing the phases to the final delivery of the particular
product to the consumers. However, the particular achieving of a desired design extends the
experience towards the borders in regards to the product development for the inclusion of
service design (Brown and Katz 2019). Unlike the physically existing design of the product,
the service design has a complete focus upon the communication that is carried out between
the consumers and that of the organization during the process of selling or buying physically