Artificial Intelligence in ASDA: Importance, Development, and Use

BM565 Digital
Business and New
Technology

Table of Contents
INTRODUCTION...........................................................................................................................1
Importance of Artificial Intelligence in ASDA...............................................................................1
Development of Artificial Intelligence in ASDA............................................................................2
Description and use of the technology used in the Artificial Intelligence in ASDA.......................2
Technological platforms and software used in Artificial Intelligence in ASDA.............................3
Type of business and organisation that uses the Artificial Intelligence...........................................4
How Artificial Intelligence in ASDA is used as a business tool and how effective it is.................4
CONCLUSION................................................................................................................................5
References........................................................................................................................................6

INTRODUCTION
Digital Business and new technology is defined as the companies who has adopted the
emerging technology in order to simplify their functioning within the firm. The current report
covers the artificial intelligence as the emerging and the new technology which is adopted by
ASDA. Artificial Intelligence is defined as the ability of the computer system which is controlled
by human being in order to perform the task in a more accurate manner as compared to the
humans. It highly requires the human intelligence and discernment in the form of computers for
more speeding up the functions. ASDA is one of the leading international supermarket company
which is established in 1949 and headquartered in UK. It deals with the products and services
such as food products, home appliances and many more. ASDA uses Artificial Intelligence as a
new technology in their organization. The following discussion is based on the importance and
development of artificial intelligence. The report also provides the insight of use of the
technology and technological platforms in artificial intelligence. The report also views the type
of business who uses the new technology and how much the Artificial Intelligence is effective as
a business tool in context of ASDA.
Importance of Artificial Intelligence in ASDA
ASDA has a great importance of artificial intelligence. Such as gaining consumer interest
via personalization is one of the importance of AI in ASDA. AI helps in personalised promotions
and advertising to the company and also the in store navigation along with the dynamic pricing
of the products technique in order to gain the interest of the customers through personalization.
Improving inventory management is an another importance of AI in ASDA. AI supports in the
facilities of grocery store robots who performs work in an accurate manner and AI based
forecasting on grocery stores in order to enhance the management of inventory of the firm.
Reduction in theft is also one of the importance of AI in ASDA (Dick, 2019). AI assist in
reducing the shoplifting and sweethearting tool for identifying the stealing of the products from
the stores with the help of the computer based vision in order to reduce the theft in the stores.
Improving social distancing is also an another importance of AI in ASDA. AI aids in tracking
and monitoring the social distancing and also the robots who are replacing the human staff on
grocery stores in order to enhance the social distancing in stores. Improving the checkout process
is one of the important of AI in ASDA. AI facilities with the smart shopping carts to the
1