Arts Photography Project | Strategic Plan Assignment
Added on 2020-05-28
15 Pages2989 Words63 Views
Professional DevelopmentMarketingVisual Arts
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Running head: ARTS PHOTOGRAPHY PROJECTArts Photography ProjectName of studentName of UniversityAuthor note
1ARTS PHOTOGRAPHY PROJECTExecutive summaryThe report was prepared to develop a strategic plan for managing the PR campaignrelated to the Arts Photography project. The event was managed to spread health awarenessamong people about the cardiovascular risks in actual lifestyle habits through an Arts andphotography exhibition. The major objective of the event was to attract more audiences andmake the event successful by making people aware of the unhealthy habits that could be thecause of cardiovascular diseases and even how the heart could be kept healthy. The corestrengths of the event were to raise awareness among people and even bring out the hiddentalents of many photographers by promoting their captured photographs. The targeted audienceswere the students, photographers, health conscious people and even the individuals whosomehow had faced some kinds of cardiovascular diseases in the past. The tools used to targetingthe audiences were newspapers, magazines, social media websites, posters and even by sendingemails to certain people. The marketing approaches that should be used had been segmentation,branding strategies whereas strategies could be implemented for enabling media outreach anddelivering proper content to the audiences for influencing their behaviors to get involved in thearts photography event.
2ARTS PHOTOGRAPHY PROJECTTable of ContentsSituational analysis..........................................................................................................................3Goals................................................................................................................................................5Objectives........................................................................................................................................5Target audience................................................................................................................................5Target media....................................................................................................................................6Marketing Concepts.........................................................................................................................7Strategies and Tactics......................................................................................................................8Crisis Planning...............................................................................................................................11References......................................................................................................................................12
3ARTS PHOTOGRAPHY PROJECTSituational analysisThe report is prepared to focus on the strategic plan for managing an international arts orcultural event. Here the strategic plan for the PR campaign of the project will be prepared relatedto the arts photography project. The arts event will be arranged to make people aware of thecardiovascular risks in actual lifestyle through the event comprising of photographs that candescribe about the heart and stories revolving around it related to the people. The situationalanalysis would be done with the use of SWOT analysis that could demonstrate the strengths,weaknesses, opportunities and threats that might be experienced while managing the artsphotography project at Ireland (Costello 2012). StrengthsProgetto Cuore is the name of the arts event that has been arranged to attract hugenumber of people and make them aware of the cardiovascular risks in daily life and those can beovercome with early precautions. One of the major strengths of the event could be thephotographs that would capture every heart and tell the stories of people about whether theirheart is healthy or not. The event has the capability to attract huge numbers of people becausenowadays people are becoming more health conscious and want to live a healthy life by stayingaway from any heart related diseases (Lopes 2012). The event would create major scopes forthem to understand their bad habits, try not to repeat those for maintaining a stable heart, andensure proper flow of blood all through the body. Many artists would also be able to promotetheir talents and skills and allow the health care organizations to raise awareness among peopletoo. Weaknesses
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