Global Business Environment

Global Business
Environment

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Dynamic and changing nature of business and the consideration of the future of organisations
within the global business environment.................................................................................1
Reasons for individuals and organisations managing responsibly, sustainably and behaving
ethically in relation to social, cultural, economic and environmental issues.........................3
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Global environment referred as environment in various autonomous and sovereign
countries (Anıl and Ficici, 2017). It consist both internal & external environment that influence
the decision making of the organisation related to the use of resources and capabilities. This
report covers the changing nature of business operations in global environment. In addition to
this, the future of companies within the global business environment will be discuss. Later, it
covers the need of organisations & individuals to manage & behave ethically with regards to
economic, environmental, social and cultural issues.
MAIN BODY
Dynamic & changing nature of business and consideration of future of organisations in the
global business environment
With context to, today’s dynamic and changing world, organisation are affecthd by
internal & external factors which prevails in the global business environment.This environment
include those factors which are controllable by the management as well as those factors whic
organisation cannot control (Burayidi, 2013). The controllable elements is known as micro
environmental while the uncontrollable elements refers as macro environmental factors. Due to
advancement and innovation in technologies, it is easy to do business and carry out the
operations worldwide. The technology can develop and stimulate growth in the economy. New
innovations and equipments reduce the production cost and improve the productivity of the
organizations. The information is easily processed across the boundaries as well as globally. The
detailed description of factors that affect modern business which rae operating in the macrol
environment are as follows:
MICRO ENVIRONMENT FACTORS
These are those factors that affect the size, strategy, capabilties and capacity of modern
business which nay be imapct micro environmental factors. Below are the factors that covers
micro environment of modern business:
Competitors: Now a days, the competition between the modern business increases that
affect globally. Mainly, in business corporate world, no company can take advantage of
monopoly whether it is big organisation or small. In general,the companies faces a lot of
competition in the market from those organisations who have good brand image and market
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