Social Media Marketing Plan for CafePod: A Case Study

Entrepreneurial
Marketing
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Executive Summary
A social media marketing plan helps in conducting the different activities in an effective
manner. It guides an organisation to achieve its objectives in a systematic and effective way.
CafePod, an independent coffee company should decide on its target audience and thus, adopt
various measures in order to understand their needs and satisfy them. Apart from this, in order to
understand any changes in the external environment, the company can use PESTEL analysis.
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Table of Contents
Executive Summary.........................................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
Marketing Audit.....................................................................................................................4
Objectives...............................................................................................................................5
Target Audience.....................................................................................................................5
Different zones of social media and vehicles.........................................................................6
Experience Strategy using selected zone................................................................................7
Activation Plan.......................................................................................................................7
Manage and Measure..............................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
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