The Impact of Green Phenomenon on Tourism Businesses

AS1 Management
Report

Table of Contents
TOPIC: The impact of Green Phenomenon on Tourism Businesses...............................................3
INTRODUCTION...........................................................................................................................3
Aim.........................................................................................................................................4
Research objective:- ..............................................................................................................4
Research questions:-...............................................................................................................4
RESEARCH METHODOLOGY.....................................................................................................4
LITERATURE REVIEW................................................................................................................7
The green phenomenon have an impact on business..............................................................7
The business have any impact on climate changes................................................................8
Application of capability analysis on SME from tourism sector ........................................10
PESTLE ANALYSIS....................................................................................................................13
Analysis and evaluation of application.................................................................................16
RECOMMANDATION.................................................................................................................17
CONCLUSION..............................................................................................................................18
REFERENCES..............................................................................................................................19

TOPIC: The impact of Green Phenomenon on Tourism Businesses
INTRODUCTION
Travel and tourism industry is work toward providing services related with the leisure,
overseas travel, distance travel etc. This sector contribute up to a great extend in enhancing and
improving the economical condition of the country but on the other it also influence the
environment up to a great extend. This is because with the advancement of technology and
anticipation of globalisation concept the travel and tourism sector is growing at a rapid pace. As
a result of which the frequency of people visit to UK is also increasing due to several reasons
like family trip, tour, business purpose, study abroad and many more. This leads to increase in
the visit of people to that country which may influence the environment of UK in negative
manner ( Pookhao, 2014). As the people who are new to country may not be much aware about
its environmental conditions and policies toward environment safety. As a result of which tourist
may harm the natural resources or may over utilise, additionally it also create pollution like air,
water, sound etc. This not only affect the environment but also the beauty of place which is the
main point of attraction to the tourism for visiting UK.
Hence, in order to deal with such issues and maintaining a better environment which help
in ensuring continuous visit of tourism, the players of travel & tourism sector must focuses
toward adopting the green phenomenon within their business practices. The green phenomenon
within a tourism industry mainly focuses over putting efforts toward some critical issues of
environment that are related with carbon emission, waste management, water supply and
biodiversity conservation which is mainly created due to increase in tourism activities. The green
phenomenon mainly focuses over making people aware about the negative impact which tourism
practices and ways to minimise it by involving local community for the conservation of ecology
and biodiversity of a particular area (Maćkiewicz and Konecka-Szydłowska, 2017). So that
biodiversity in return provide economic incentives to local community. The main aim behind
conducting this project is to develop an understanding regarding the concept of green
phenomenon in the tourism industry and impact of climate change over businesses. In addition to
this, it will support the travel and tourism businesses in improving their business practices so that
sustainability and green tourism can be promoted.

Aim
The main aim of this research is to see how the climate changes affect the businesses and
creates opportunities for business to grow and encourage the business to consider the
opportunities which green energy can create.
Research objective:-
1. To identify the impact of climate changes on businesses
2. To identify the ecotourism create opportunities for businesses
Research questions:-
1. The green phenomenon have an impact on business?
2. The business have any impact on climate changes?
RESEARCH METHODOLOGY
Research methodology is refers to that part of an investigation which contains an
information regarding number of tools and techniques which are basically used within an
investigation in order to gather, evaluate and interpret the information in effective manner in
order to achieve aims and objectives of investigation. Additionally it also help an investigator by
directing about the manner in which information must be gathered and evaluated so that findings
can be presented in effective manner toward the accomplishment of research objectives (Nicolae
and et. al., 2016). Following are the research methods that will be using in order to gather
information toward the support of research topic i.e. “The impact of Green Phenomenon on
Tourism Businesses”. These are mentioned below:
Research Philosophy:- There are two type of research philosophy i.e. interpretivism and
positivism. In order to perform this investigation effectively interpretivism philosophy will be
used by the researcher as it support in gathering information while considering realistic approach
which directly affect the outcome of investigation. By using this philosophy the researcher would
be able to collect information about the impact of Green Phenomenon on Tourism Businesses
from several sources in context of research aim and objectives along with real evidences. This
philosophy is adopted to perform work over human perceptions so that the view point of several
authors over this topic can be critically evaluated.