AS1 Portfolio of Learning Case Study: Pizza Hut.3 Overview 3 Group task3 Discussion5 Key learning Case study: Pizza Hut 5 Overview 5 Group task5 Discussion 7 Key learning Case study: Cost vs. Price vs

Overall wordcount 2200 words.

AS1 Portfolio of
Learning

Table of Contents
Case study: Puma.............................................................................................................................3
Overview......................................................................................................................................3
Group task....................................................................................................................................3
Discussion....................................................................................................................................3
Key learning.................................................................................................................................3
References....................................................................................................................................4
Case study: Pizza Hut......................................................................................................................5
Overview......................................................................................................................................5
Group task....................................................................................................................................5
Discussion....................................................................................................................................5
Key learning.................................................................................................................................5
References....................................................................................................................................6
Case study: Value chain analysis.....................................................................................................7
Overview......................................................................................................................................7
Group task....................................................................................................................................7
Discussion....................................................................................................................................7
Key learning.................................................................................................................................7
References....................................................................................................................................8
Case study: Cost vs. Price vs. Value issues.....................................................................................9
Overview......................................................................................................................................9
Group task....................................................................................................................................9
Discussion....................................................................................................................................9
Key learning.................................................................................................................................9
References..................................................................................................................................10

Case study: Effect of external and internal source of innovation on the performance of Ghanaian
Telecommunications......................................................................................................................11
Overview....................................................................................................................................11
Group task..................................................................................................................................11
Discussion..................................................................................................................................11
Key learning...............................................................................................................................11
References..................................................................................................................................12
Case study: Vision and Mission in Organisation: Myth or Heuristic Device................................13
Overview....................................................................................................................................13
Group task..................................................................................................................................13
Discussion..................................................................................................................................13
Key learning...............................................................................................................................13
References..................................................................................................................................14

Case study: Puma
Overview
Puma is the German multinational company that design and manufacture casual and
athletic footwear, accessories and apparel. The current objective of Puma is to become the most
sustainable and desirable company (Bešić, 2019). There are currently and anything cardboard
shoe box and want to produce sportswear with sustainable sources. That's why they offer
collaboration with other companies in order to find the best packaging Technology which
include corn-starch that help to replace plastic. There are also planning for introducing reusable
bags.
Group task
Group activity is to identify the issues of Puma in the marketing concept. They are trying
to deal with marketing concept and make plans for them.
Discussion
Puma is facing many issues which involves maintaining and maximizing of shareholders
value, continuous changing in customer’s demand, integration of organisational culture, tactical
and strategic marketing, high competition, allocation and management of resources, etc. This all
things focuses on sustainability and shareholders’ value which they want to create in the
organisation (Fuciu and Dumitrescu, 2018). For that purpose, they are trying to use marketing
strategy i.e. tactical and strategic marketing in which they are finding the ways so that they can
reduce the cost of supplies because they make the products with the help of recycled or organic
material which definitely increase the cost (Dholakia, Ozgun and Atik, 2020). With the help of
innovation, they are trying to make the position competitive in the most competitive
environment.
Key learning
With the help of Puma's case study, an individual can understand the marketing
orientation concept because it uses many marketing methods in which one of them is football
world cup S8 is the most important platform for marketing of sports products. It’s really very
helpful to understand. It assists in analysing the benefit of consumer as well as society.

References
Bešić, S., 2019. The Application of Contemporary Marketing Concept in the Sense of the
Improvement of Business Subject Competitiveness. Tehnički vjesnik, 26(2), pp.441-448.
Dholakia, N., Ozgun, A. and Atik, D., 2020. The unwitting corruption of broadening of
marketing into neoliberalism: a beast unleashed?. European Journal of Marketing.
Fuciu, M. and Dumitrescu, L., 2018. ON INTERNAL MARKETING--CONCEPT, MODELS,
ADVANTAGES AND DISADVANTAGES. Revista Economica, 70(5).

Case study: Pizza Hut
Overview
Pizza Hut is an international franchise that found in 1958. It is actually an American
restaurant chain which provides Italian American dishes and pizza to the consumers. They are
doing very well in the world as they have 18703 restaurants in worldwide. The biggest
competitor of Pizza Hut is Domino’s. The main objective of Pizza Hut is to make and manage a
perfect Pizza which helps to achieve customer satisfaction. For that purpose, they are focusing on
improving their brand strategy that is easiest, fastest and tastiest.
Group task
To identify and investigate the objective of Pizza Hut can be achieved or not. It is also
identify their pledge can be communicated delivered in the competitive market space or not.
Discussion
It is analysed that in 2010 when Domino’s improve their online ordering technology
which gives a great impact on the sales of Pizza Hut. Due to Domino’s strategy and their focus
on delivery with the help of technology, they leapfrogged on the sales of Pizza Hut. It is analysed
that it can be occur due to the old and traditional ways of marketing. It is also done because of
traditional ways of managing restaurant (Sacasas, 2001). After the great decline in sales of Pizza
Hut, the chief sales of Pizza Hut built a digital team which gives best customer experience. The
increased air channel which helps to achieve their fastest delivery goal and that’s why they give a
offer to consumers in which if delivery of pizza exceed 40 minutes then consumer is entitled to
receive 10 pounds of voucher. They identified that Domino’s gives the great competition in the
marketplace and it sometimes dominant in the sector (Soriano, Lee and Yoo, 2012). But Pizza
Hut always try to compete in a friendly way and they said that Domino’s help us to grow and
innovator in the marketplace.
Key learning
From the discussion of Pizza Hut case study, it is analysed at organisation should focus
on the brand strategy. In the brand strategy, company should focus on innovation because if they
do not do that then they may be lose their position in the market which can be clearly seen from

the case study of Pizza Hut. Pizza Hut promises that they provide fastest, easiest and tastiest
pizzas to the consumer but due to Domino’s active action they took a great leapfrogged jump. So
it is learnt from the discussion of Pizza Hut case study that innovation is very necessary.
References
Sacasas, R., 2001. The" pizza wars". Journal of the Academy of Marketing Science, 29(2), p.205.
Soriano, D. R., Lee, S. and Yoo, S., 2012. Return on marketing investment: Pizza Hut Korea's
case. Management Decision.

Case study: Value chain analysis
Overview
Cambridge performance partner is one of the famous consulting firms which have global
management in order to improve organisational business performance (Frederick, 2019). For that
purpose, they are always try to guide their management teams with the help of focusing on main
areas such as measuring performance, planning strategy, making decisions and managing project.
That’s why they give focus on developing value chain analysis as it helps in improving
performance insight.
Group task
To measure the performance and effectiveness of an organisation with the help of
performance insight. It can be done using of value chain analysis.
Discussion
Cambridge performance partners identify that value chain analysis is an important tool
which helps to analyse insight the performance of employees. It is identified that manager
perform many activities such as production and delivering of products and services to their
customers. It includes many activities which bifurcated into components according to the value
chain analysis model that are primary activities and secondary activities (Indrawan and et. al.,
2018). The help of using this model an organisation is able to improve their operations and
taking a competitive advantage. In primary activity of value chain model consist of activities
which are directly related to the production of goods and services such as raw materials
allocation, distribution and manufacturing process, marketing, servicing and selling of goods.
Whereas in supporting activity includes those activities which are not directly related to the
production of goods and services but they are supporting them. It includes Human Resource
management, administration, purchasing and procurement, information technology management,
etc. With the help of analysing these activities a company is able to analyse the performance.
Key learning
According to the case study of Cambridge performance partners, it is analysed that
performance insight helps in taking a competitive advantage. Value chain analysis model is very

helpful in order to create and sustain performance of employees. It gives an insight that how
organisation perform their activities and in which manner that helps in achieving advantage over
their competitors.
References
Frederick, S., 2019. Global value chain mapping. In Handbook on global value chains. Edward
Elgar Publishing.
Indrawan, D., and et. al., 2018. Linking supply chain governance and biosecurity in the context
of HPAI control in Western Java: a value chain perspective. Frontiers in veterinary
science, 5, p.94.

Case study: Cost vs. Price vs. Value issues
Overview
This is the case study of potato chips in which a marketing director name is Dave and
Julie is the brand manager for potato chips. The company which manufactures regional salty
snacks for customers is facing a dilemma in Cost vs. Price vs. Value issues. Potato snacks are
made up of potatoes, different flavour of spices, vegetable oil and salt. But due to 25% hiking
and potato prices gives a great impact on large buyers like Julie's. This is the reason that Julie
become in a dilemma that's what she have to do for maintaining the customer base.
Group task
To take a decision between costs, price and values in order to maintain customer base
Discussion
This is the case study of Julie’s company where she is the brand manager of potato chips.
It is identified that due to increasing in prices of chips it becomes very difficult for Julie that
what she do in dealing with hiking of prices. Due to the tough competition in the market she
cannot increase the prices of products which become very difficult because she does not want to
reduce the margin of their products (Amici, Bobbio and Torrini, 2018). She already does not
charge higher prices of their products and run their business only with the help of monthly net
profits. According to their other competitors, they incur loss for short term period so that they
can maintain their customer base but she cannot be done for maintaining the margin of the
products. She identified that if she produces the weight of the product which is not noticeable by
customers then they can maintain their margins. But she is not ready because she feels that this is
deceptive practice and for that purpose she take advice from marketing director. But still she is
not clear that if she does that then they can reduce their values.
Key learning
From this case study, it is analysed that marketing managers and brand managers faces
many difficulties during the process of providing goods and services to the consumers. They
have to keep their values and also profit margins but due to some situations which occurred in
market they are come in dilemma of taking a decision between profit margins and values. For

that purpose they can be used profit impact of market strategy in which they found the situation
and able to take decision. It is analysed that profit get impact to the marketing strategy of
company.
References
Amici, M., Bobbio, E. and Torrini, R., 2018. Patterns of convergence (divergence) in the euro
area: profitability versus cost and price indicators. Italian Economic Journal, 4(3),
pp.367-384.

Case study: Effect of external and internal source of innovation on the
performance of Ghanaian Telecommunications
Overview
This case study is showing the influence of micro and macro environmental factors on
innovation performance of small and medium size form in the sector of telecommunication in
Ghana (Hock-Doepgen and et. al., 2021). This case study using sample of 31 small and medium-
sized organisations in telecommunication sector with the help of 109 questionnaire. 10 case
study focusing on internal external environment which gives a great impact on innovation
performance.
Group task
To determine the impact of internal and external factors of innovation performance.
Discussion
It is analysed that innovation is the key of success and it can be generated from various
sources. For survival of business in the market company need to focus on innovation because it
is the ultimate source of success. For that purpose, telecommunication small and medium
enterprises uses research and development department which is the internal source of innovation
to find some innovative ideas that are on the basis of employee’s creativity. It is also analysed
that external sources such as core competencies gives innovative ideas (Ferraris, Santoro and
Bresciani, 2017). The success of innovation is depend on the two factors that are internal and
external factors which can be analysed with the help of using some important models such as
SWOT analysis and PESTLE analysis that helps in identifying the factors which can be affect
organisational research. With the use of SWOT analysis companies able to find internal factors
that can be effect on innovation and PESTLE analysis is used for analysing the external factors.
It really gets impact on innovation of company. Sometimes it is identified that, Technology
factor which is the external factor gives great impact on innovation of organisation and that's
why company need to improve their functions and Technology.

Key learning
With the help of this case study, it analyse the relationship between environment and
organisational innovation. There is a direct relationship between environment factors which
includes both internal and external and organisational innovation. The type of innovation decides
the effect of factors which comes from macro and micro environment. It influence innovation
performance of organisation which can be analysed with the help of telecommunication small
and medium enterprises in Ghana.
References
Ferraris, A., Santoro, G. and Bresciani, S., 2017. Open innovation in multinational companies'
subsidiaries: the role of internal and external knowledge. European Journal of
International Management, 11(4), pp.452-468.
Hock-Doepgen, M., and et. al., 2021. Knowledge management capabilities and organizational
risk-taking for business model innovation in SMEs. Journal of Business Research, 130,
pp.683-697.

Case study: Vision and Mission in Organisation: Myth or Heuristic Device
Overview
It is the case study of vision and Mission in organisation which shows importance in
organisational practices. It focuses on organisational success and growth with the help of vision
and Mission statements which is important part of strategic management process. It is identified
that every organisation is focusing on developing vision and Mission statements because they
thought that it effects on their performances of employees.
Group task
To determine the importance of vision and Mission statement in the success and growth
of organisation.
Discussion
Vision and Mission statements at the base of strategic management process where an
organisation set of objectives on the basis of their vision and Mission statements. Both are very
important for an organisation performance because it impacts on employees day to day activities
and their performance. Without vision and Mission statements organisation cannot set any
objectives and goals. It is identified that vision and Mission should be properly crafted by an
organisation because it influence the daily activities and assist in accomplishment of goals.
Vision and Mission are always guiding organisation that what they have to be done in the
organisation. It also so guide for or right path in the company. Company need to understand the
importance of vision and mission statement and also need to craft in a unique way which
differentiate with other organisations. Companies need to focus on a strategic planning in which
we have to decide vision statement and then focus on mission statement. It is analysed that vision
is the dream and mission is the milestone or a map that how a company achieve their dream.
Key learning
This case study helps in identifying and analysing the importance of vision and mission
statement which becomes a very important part of strategic management process. It is analysed
that every organisation such as private, public, profit or non profit organisations, etc. all are
deciding vision and Mission statements. It is necessary to understand the importance because it

helps in deciding the goals and objectives which every employee need to focus in daily activities.
Without vision and Mission statement and organisation cannot able to run and survive in the
market.
References