AS1 Portfolio of Learning Case Study: Pizza Hut.3 Overview 3 Group task3 Discussion5 Key learning Case study: Pizza Hut 5 Overview 5 Group task5 Discussion 7 Key learning Case study: Cost vs. Price vs

AS1 Portfolio of
Learning

Table of Contents
Case study: Puma.............................................................................................................................3
Overview......................................................................................................................................3
Group task....................................................................................................................................3
Discussion....................................................................................................................................3
Key learning.................................................................................................................................3
References....................................................................................................................................4
Case study: Pizza Hut......................................................................................................................5
Overview......................................................................................................................................5
Group task....................................................................................................................................5
Discussion....................................................................................................................................5
Key learning.................................................................................................................................5
References....................................................................................................................................6
Case study: Value chain analysis.....................................................................................................7
Overview......................................................................................................................................7
Group task....................................................................................................................................7
Discussion....................................................................................................................................7
Key learning.................................................................................................................................7
References....................................................................................................................................8
Case study: Cost vs. Price vs. Value issues.....................................................................................9
Overview......................................................................................................................................9
Group task....................................................................................................................................9
Discussion....................................................................................................................................9
Key learning.................................................................................................................................9
References..................................................................................................................................10

Case study: Effect of external and internal source of innovation on the performance of Ghanaian
Telecommunications......................................................................................................................11
Overview....................................................................................................................................11
Group task..................................................................................................................................11
Discussion..................................................................................................................................11
Key learning...............................................................................................................................11
References..................................................................................................................................12
Case study: Vision and Mission in Organisation: Myth or Heuristic Device................................13
Overview....................................................................................................................................13
Group task..................................................................................................................................13
Discussion..................................................................................................................................13
Key learning...............................................................................................................................13
References..................................................................................................................................14

Case study: Puma
Overview
Puma is the German multinational company that design and manufacture casual and
athletic footwear, accessories and apparel. The current objective of Puma is to become the most
sustainable and desirable company (Bešić, 2019). There are currently and anything cardboard
shoe box and want to produce sportswear with sustainable sources. That's why they offer
collaboration with other companies in order to find the best packaging Technology which
include corn-starch that help to replace plastic. There are also planning for introducing reusable
bags.
Group task
Group activity is to identify the issues of Puma in the marketing concept. They are trying
to deal with marketing concept and make plans for them.
Discussion
Puma is facing many issues which involves maintaining and maximizing of shareholders
value, continuous changing in customer’s demand, integration of organisational culture, tactical
and strategic marketing, high competition, allocation and management of resources, etc. This all
things focuses on sustainability and shareholders’ value which they want to create in the
organisation (Fuciu and Dumitrescu, 2018). For that purpose, they are trying to use marketing
strategy i.e. tactical and strategic marketing in which they are finding the ways so that they can
reduce the cost of supplies because they make the products with the help of recycled or organic
material which definitely increase the cost (Dholakia, Ozgun and Atik, 2020). With the help of
innovation, they are trying to make the position competitive in the most competitive
environment.
Key learning
With the help of Puma's case study, an individual can understand the marketing
orientation concept because it uses many marketing methods in which one of them is football
world cup S8 is the most important platform for marketing of sports products. It’s really very
helpful to understand. It assists in analysing the benefit of consumer as well as society.