Internal and External Factors Affecting ASDA: PESTLE and SWOT Analysis

This presentation discusses the impact of internal and external factors on ASDA's business growth through PESTLE and SWOT analysis. It covers the strengths, weaknesses, opportunities, and threats of the company. The conclusion highlights the collaborative practices that enhance productivity and overcome negative impacts. The references include articles on PESTLE and SWOT analysis.

FY021- INTRODUCTION TO BUSINESS
STUDIES

Table of content
• OVERVIEW
• MAIN BODY
• Explaining internal and external factors which affect ASDA
• CONCLUSION
• REFERENCES

Overview
• Business environment is considered as set of factors that put impact on organizational productivity and performance level.
• The current presentation will be based on ASDA, which falls under category of leading supermarkets in the UK.
• The study will explain external and internal factors which impact on business.

Explaining internal and external factors which affect ASDA
• In the world of business, there are several models and strategic frameworks are accessible that has been utilized in the context of varied companies,
whether it is small or large.
• Each model apply to determine the forces that may put direct impact upon organizational productivity and performance level.
• Here, in case of ASDA, Pestle and Swot analysis concepts may apply.

SWOT Analysis
• Strengths-
• Skilled employees & Effective management structure
• Weaknesses-
• Lack of promotional activities and Lack of leadership
• Opportunities-
• Technology advancement and Emerging market trend
• Threats-
• Intense competition and Pandemic

CONCLUSION
• On the basis of above discussion, it has been determined that organization by applying and taking PESTLE and SWOT analysis models under
consideration has identified key factors that put positive and negative impact upon its business growth.
• Management has driven the attention of individual candidates at workplace to conduct collaborative practices that enhanced their productivity level
and enabled them to overcome the negative impact of certain factors.

References
• Capobianco, N. and et.al., 2021. Toward a Sustainable Decommissioning of Offshore Platforms in the Oil and Gas Industry: A PESTLE Analysis.
Sustainability. 13(11). p.6266.
• MOSTAFA, A.A., YOUSSEF, K. and Abdelrahman, M., 2020. Analysis of Photovoltaics in Egypt using SWOT and PESTLE. International Journal
of Applied Energy Systems. 2(1). pp.11-14.