ASDA And Its Environment: Internal and External Factor Analysis Based on PESTLE

Introduction
The business environment is the aggregate total of all
organizations, people and all other forces which are
beyond the power of the industry but can affect the
production of organizations. There are many factors
which work outside the company but are the part of
environment which includes financial, governmental,
cultural, technological and many others.
ASDA And Its Environment
Internal and external factor analysis based on "PESTLE" by
External Environment
These factors are those circumstances, situations and influences
which are not in control of company and also affect its decision
making. The Pestle analysis is the framework which is used for
strategic planning by analysing the macro environmental
factors which may affect the business. For Asda, it is illustrated
below-
Political
Economic
Social
Technological
Legal
Environmental
How the company impact
its context External
Environment
The business plays a major role in the business
environment, especially the external environment as it
influences its impact. A business cannot control them
rather it can react to it and take such decisions which
can help it to remain successful. The impact of business
on external factors are illustrated thereunder in relation
to Asda-
Technology
Governmental policies
Economy
Internal Factors
These are those factors which are under the control and
power of the enterprise and are grouped as the weakness
and strength of the company. These may influence the
business operations in negative or positive manner. In
relation to Asda, the impact of these factors on company is
illustrated below-
Corporate culture
Staff members
Finance
References
Hamilton, L. and Webster, P., 2018. The international
business environment. Oxford University Press.
Mohamad Radzi, K., Mohd Nor, M.N. and Ali, S.M.,
2017. THE IMPACT OF INTERNAL FACTORS ON
SMALL BUSINESS SUCCESS: A CASE OF SMALL
ENTERPRISES UNDER THE FELDA SCHEME.
Asian Academy of Management Journal, 22(1).Conclusion
It is concluded from this PPT Poster that the business
environment consist of two factors which includes external and
internal factors which influences the functioning of business.
These factors affect the decision making of the enterprise.