Analyzing Internal Capabilities of Asda using SWOT, VRIO Theory and Mackenzie 7s Model

Business Strategy

INTRODUCTION
• Business strategy is merger of every decision taken in an organization and
activity perform by a business to achieve their goals or objective and
secure a position in competitive market. In simple words business strategy
is direct set of actions, plans and goals which highlights that how an
organization will compete in a market with the number of services and
products.
• There are three levels in business strategy they are corporate level,
business level and functional level. Corporate level strategy is developed
by top management whereas business level strategy is formulated by
managers (general manager) and functional level strategy is formulated by
supervisor or first line managers.

Organization’s internal environment and
capabilities-
• The internal environment analysis of the organization is much important
for the companies to know as this will help them in making improvements
if required in the products and services of the
SWOT Analysis-
• SWOT analysis is the tool or the method which is used by the businesses
to identify as well as to analyse the internal strengths, weaknesses,
external opportunities as well as the threats of the company.
• These helps in shaping the present as well as the future operations of the
company and develops the strategic goals.

Strengths:
• Wide range of products
• Delivery and parcel services
• Good connection
• Awards
Weaknesses:
• Limited global presence
• Dairy price fixing
• Restricted entry of business