Analyzing Internal Capabilities of Asda using SWOT, VRIO Theory and Mackenzie 7s Model
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This presentation discusses the internal capabilities of the organisation by using models such as SWOT analysis, VRIO theory and Mackenzie 7s model to analyze the internal strengths, weaknesses, opportunities and threats of Asda. It also evaluates the resources of the organization and its competitive advantage.
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BusinessStrategy
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INTRODUCTION •Business strategy is merger of every decision taken in an organization and activity perform by a business to achieve their goals or objective and secure a position in competitive market. In simple words business strategy is direct set of actions, plans and goals which highlights that how an organization will compete in a market with the number of services and products. •There are three levels in business strategy they are corporate level, business level and functional level. Corporate level strategy is developed by top management whereas business level strategy is formulated by managers (general manager) and functional level strategy is formulated by supervisor or first line managers.
Organization’s internal environment and capabilities- •The internal environment analysis of the organization is much important for the companies to know as this will help them in making improvements if required in the products and services of the SWOT Analysis- •SWOT analysis is the tool or the method which is used by the businesses to identify as well as to analyse the internal strengths, weaknesses, external opportunities as well as the threats of the company. •These helps in shaping the present as well as the future operations of the company and develops the strategic goals.
Strengths: •Wide range of products •Delivery and parcel services •Good connection •Awards Weaknesses: •Limited global presence •Dairy price fixing •Restricted entry of business
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Opportunities: •Expansion to new regions •Acquiring of small organisation •Operating at online platforms Threats: •Price with other retailers •Changing policies of government •Other online retailers
VRIO theory •This is the analytical technique which is used for the evaluation of the resources of the organization as well as the competitive advantage. •This model mainly focuses on the internal capabilities for influencing the competitive advantage. •The main purpose of this model is to focus on the positive factors which will provide the competitive edge to the company.
Value •This states the value of the resources and how these can be acquired in the market. Asda company using this framework will help to evaluate the resources value.
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Rareness •The rareness of the resource makes it more expensive. Asda company using this dimension will help them to evaluate the rareness of their resources. •The rareness of the resource makes it more expensive. Asda company using this dimension will help them to evaluate the rareness of their resources.
Imitability •This shows the difficulty for imitating the resource.
Organization •The shows how the organization can use this resource effectively for achieving the positive outcomes.
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Mackenzie 7s •The McKinsey 7s model is the tool which is used by the organization to access the future success of the company. Asda company can use this model as this will them in evaluating the success of the company. •The soft elements of this are such as •Shared values:These are the norms and the standardswhicharefollowedwithinthe company. The Asda company must ensure about using this framework.
Shared values •These are the norms and the standards which are followed within the company. •The Asda company must ensure about using this framework.
Skills •These are the skills which the company has the talented and the skilled employees. •Asda company has much talented and the skilled employees.
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Style •The leadership style of the leaders which will help them in influencing the productivity level as well as performance. •Asda company has effective leaders which influences the performance.
Staff •This is the human resource of the company as it deals with how they are motivated and trained. •Asda company motivates the employees regularly.
Strategy •This is the plan which is developed by the organization to lead in the market by having the competitive edge. •Asda company is planning good strategies which helps them to stay ahead.
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Structure •The organization is made of the chain of command which helps in the transferring the instructions from the superiors to the subordinates.
Systems •The daily procedures as well as the workflow which helps in making the decisions of the organization. •Asda company using this strategy will hep them in remaining competitive in the market.
CONCLUSION •Thispresentationhasdiscussedinternalcapabilitiesofthe organisation by using the models such as the swot analysis, VRIO theory as well as the Mackenzie 7s model to analyse the internal capabilities of the company.
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REFERENCES•Cheng, L.C., and et.al., 2021. User-Defined SWOT analysis–A change mining perspective on user-generated content. Information Processing & Management, 58(5), p.102613. •Danso, A. and et.al., 2019. Environmental sustainability orientation, competitive strategy and financial performance.Business Strategy and the Environment, 28(5), pp.885-895. •Echchakoui, S., 2018. An analytical model that links customer- perceived value and competitive strategies. Journal of Marketing Analytics, 6(4), pp.138-149. •Guangul, F.M. and Chala, G.T., 2019, January. Solar energy as renewableenergysource:SWOTanalysis.In20194thMEC international conference on big data and smart city (ICBDSC) (pp.