This essay explores the management structure, marketing mix and recruitment process of ASDA, a British supermarket chain. It also discusses the impact of employee relations on HRM decision making.
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Introduction to Management
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Contents INTRODUCTION...........................................................................................................................1 MAIN BODY..................................................................................................................................1 CONCLUSION................................................................................................................................7 REFERENCES................................................................................................................................8
INTRODUCTION Managing of business is an important perspective which makes business operations conducted on large scale which leads towards making business attain its goals and objectives effectively. Management leads towards handling of business activities like planning, organizing, leading and conducting that makes task within business organization performed with perfection. Through management business is able to used various models and tools which allows business activities conducted with better approach. Management within business organization makes structuretobedevelopedforconductingbusinessactivitieswithstrongmindset.Thus management shares wider scope in relation to management of business operations which leads over making business form new perspectives related to success. The selected organization is ASDA for the essay, the aspects covered within essay is based over management structure, marketing and human resource in relation to selected organization. MAIN BODY Background of ASDA, the organization is know as Asda Stores Ltd which is an British supermarket chain. It has its headquarters within Leeds, England. The organization was formed in 1949. The organization was formed after a merger which took place between Asquith family's retail business with Associated Dairies company of Yorkshire. The organization has been expanding from very long time between 70's and 80's which made it popular all within United Kingdom also(Okumus and et. al., 2019).. The organization has been selling variety of products which are related to daily use, grocery and other products. The organizations operates with retail industry that relates with sales of goods and services to consumers in relation to wholesaling of sales within business and institutional customers. Further, this industry is based upon purchasing of goods in large qualitiesfrom manufacturing by wholesaler and sells smaller quantities to its customers by which profit is gained, Retailers sectors operates with the help of supply chain mechanismthatallowsstrong relationsdevelopedwithinanorganizationandcustomers. Organizational structure means the methods which is used in order to make work flow possible withinanorganizationthatleadsupondevelopingbusinessonlargescale.Through organizational structure an individual is able to function upon managing task performed within an organization. This is one of the most effective aspects making organization like ASDA perform its operations in well organized manner. Further, organizational structure relates with 1
system that outlines all kinds of creative activities which are directly responsible towards growth of organization like ASDA. Under organizational structure various perspectives of activities like rules, roles, and responsibilities are included within it. This makes specifications done within over activities related to levels present within business operations. Organizational structure makes decision making, formation of team and human resource work for betterment of various business mechanism. This allows organization to deal with various issues that has been faced while conducting tasks with effective ideas to makes business attain stability within market. An organizational structure relates with various activities that are efficient for making business organization perform well with particularsector. Successful organizational structure helps management and leaders deal with issues related to employee and customers which make organization attain productivity form its workers. It helps upon making quality of employees improved by carving them towards perfection. Through organizational structure centralized structure is created by improving various process in organization(Chatelain-Ponroy and et. al., 2021). Types of organizational structures include functional, divisional, flatarchy, and matrix structures. Leaders and managers should consider all possible factors like workplaceculture, industryandbehaviourofemployeesbeforeapplyingorganizationalstructurewithinan organization.Organizationalstructureisanimportantpartoforganizationthatmakes organisationworkfortheirbettermentinfuture.Businessofallshapesandsizeuses organizational structure which leads towards impacting working of organization. Through organizational structure ASDA is able to improve its supply chain management and leadership which provides long term vision for its growth and expansion. The organizational structure followed by ASDA is hierarchical structure. This structure is based overchain-of-command which is related to top executives helping in regulating employees. Under it an pyramid is presented within which most of authorities occupying senior- most position within pyramid while juniors are kept at bottom position. In relation to ASDA, the organization is able makes its managers decide about positions within tasks assigned to teams. This organizational structure has advantages and disadvantages related to organization.Advantage: Clear Line of Authority, through usinghierarchical structure various kind of perspectives makes structure established over clear authority over working with various departments. In relation to ASDA managers have authority and have power to allocate resources, rewards and punish behaviour over orders given by subordinates within an organization. This makes boundaries to be created within various 2
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aspects that understand about chain of command. It helps ASDA take decision in more effective manner making compliances taken in an organization. Another advantage isClear Lines of Communication:The hierarchical structure creates clear lines of communication. The lines establishing the relationships between managers and subordinates also provide communication direction. In relation to managers of ASDA, this method is used for developing effective strategies which makes business organizations work over recording strategies and statistics. This leads towards improving coordination within members of team working towards organizations growth.Advantage: Clear Results,Itfacilitates ASDA in organizingpersonnelin step with a hierarchy, it makesexperienceto prepare themwith the aid of usingtask category(Diklic, 2018). Thispermitspersonnel doingcomparabletaskobligations topercentage thesourcesallottedwith the aid of using managers and for managers to coordinatecomparable efforts forfirst-rate effect. This groupingunits thelevel forgreen operations andfeefinancial savingsthrough economies of scale.Disadvantage: Isolation thinking,this is one of the main disadvantage which makes individual's of various department of ASDA deal with difficulty in coordination. Since isolation leads towards lack of communication which stops information flow impacting task completion process. Another disadvantage iscentralizationwithin which only one authority is holding the power to assign tasks. This is not good for big organizations like ASDA which make various kinds of problems created in relation to planning and forming of strategies which hinders the process of success with sustainability. Third disadvantage isendless red tapethis mikes organization like ASDA face problem like biases, theft and fraud which hinders its financial and ethical operations disrupting internal working process.Marketing mixis aidea ofadvertising (Okumus and et. al., 2019).and marketingtechniquesthat aenterpriseenterprisewishesso as to stand in amarketplaceand attain itsenterprise goals(Dressler and Rachfall, 2020). ASDA makes use of thisdevice ofadvertising and marketing to to getexplanation of what to produce, for whom to produce. Itadditionallyfacilitates inknow-how theenterprise with thewishes of clients, promotional activities,marketplacelocation anddifferentelements ofadvertising and marketing. Description ofadvertising and marketing mix with the concept of ASDA are as below:Product:With theassist of this tactic, ASDA describes its product to be producedto satisfy themiddlewishes ofgoaltarget target market. ASDA receivesexplanationof producing mineralmerchandise for sheep andlivestockthroughconcentrated onclients fromlivestock farms, sheep farms, etc.Price:ASDA makes use ofaggressiveprimarily based totallyapproach 3
ofcharge todecide its productcharge inmarketplace. Thisapproach worksthroughfiguring out charge ofmerchandise setthroughaggressiveopponents inmarketplace. It isbothcarried out throughbarelyboom inchargevariety orlower incharge of a productin comparison to its aggressiveopponents.Place:ASDA sells its productnow no longerhandiestthroughputting in place premises inmarketplacehoweveradditionallythrough launching websites, andriod/apple applications, catalogue, SEO, etc. Companymakes use of itsvery ownnon-publicinternet site forbuying and sellingmerchandise onvirtual platforms.Promotion: ASDA makes use ofone of a kindkind of promotionaladvertising and marketingstrategieswhich incorporatesconventional advertising and marketing, social mediaadvertising and marketing, advertisement, PR etc. that facilitates in connecting withclientspast geographicalregion.People:ASDA hassome of employees, trainers, managers, designers,internet developers,incomehumansto symbolize consumers, etc. Employees arenicelyskilled toresolvepatron queriesconcerningmerchandise andissues faced(Edelson, Senk and Stock, 2018). Digitalgroup works onmonitoringincome and connectingtarget target market ofvirtual sites. Process: ASDA isworried within the multi systemwhich incorporates laboratory, manufacturing, warehousing, etc. Companymakes use of thesystem ofenterprise partneringwhereinenterprise combines with itsproviders and farmers andstocks apart ofearnings with them in return.Physical Evidence:ASDA simply doesnow no longer hasbodilylook asshops and premiseshoweveradditionally has a branding as a producer of mineralmerchandise and dairymerchandise within themarketplace of UK. ASDA additionally operates with distribution of itsmerchandise toone of a kind distributesround UK. In order to understand marketing mix in more effective manner STP model is required to explained which make various aspects related to expansion covered in more effective way. STP Analysis is the framework that scrutinize product andofferings with communicating behaviour forgain ofparticularconsumerphase. It has three steps thatfacilitates theenterpriseto connect toparticularconsumerphase that saves time andcash(Kumar, 2022). ASDA is alivestock feed enterprise that use this framework forpromoting the product to theirparticularconsumerwith outlosing time ondifferent. This hasa few stepsto attach theconsumerwhich might be discusses below:Segmentation:first step of thisversion is segmentation thatprimarypurpose is to creatediversephase onthe idea ofenterprise product(Kucuk Yilmaz and Flouris, 2019). ASDA enterprise producelivestock feed thatis ideal forlivestock fertility thenenterprise become aware of thatconsumerwho'velivestock and doenterprise of dairymerchandise. 4
Targeting:It isthe second one STPadvertising and marketingversion whichprimarypurpose is decide thephasewhich havedeterminedearlier than and make theirpreferred conversion. In ASDA thephase is behavioural on thatfoundationgoaltechniques areresearch.Positioning:It is theultimate step ofversion,whereinenterprise make efforts to make theconsumereverlasting within theaggressivemarketplacethroughsupplyingone of a kind benefits. In this,enterprise offerone of a kindcharacteristic to theconsumer thatappeal to them. In ASDAenterpriseoffer thefirst-classbest withaffordablechargethis iswithout problemsto be had in nearestsave that keep thecash ofconsumer in transportation. Recruitmentrefers back to thelooking and attractingthe appropriate and effective sources orhuman beings for filling the vacanttask positionsinside anorganization. It isin particularprimarily based totallyat the individual's attributes andabilitieswhich can becritical forconducting thedesires andgoals of aorganization(Mogaji, 2021). Within the context of ASDA, HRsupervisor oforganization use recruitmentprocedure thatfacilitates inmaking sure thatabilities offolksfit with thetasknecessities,make certain thepowerfulin addition togreen hiring,guaranteesfelony compliances with thelegal guidelines andrulesand so forth. The procedure of recruitmentthat isutilized by thesupervisor of ASDA thatmay bementioned as follows:Identifying thedesires of hiring:Theprocedure of recruitmentbegins off evolved with theidentity of vacanciesthat arearise in anorganization thathad to betop offwith the aid of using the skilled candidate. So theorganization ASDA recognitionat thefiguring out the requirementwith the aid of usingparent outthe distance ofpresent and requiredfolks. Accordance to thatput together alisting of requiredabilities,know-how andqualificationswhich can bewanted for the vacanttask positions.Preparingtask description:Afterfiguring out the desires in arightway aorganization ASDA layout atask descriptionwhich incorporatestask title,abilities, location,responsibilities andobligationsin addition to compensation(Okumus and et. al., 2019). It isassociated with that what aorganizationabsolutelywantedon the way tohelp inknow-how the candidate's potentiality forsatisfying theorganization demand.Talent search: At thatstage, aorganizationrecognition onlooking and attracting theprofessionalin addition to skilledexpertise. Ithave to beexecutedwith the aid of using assistance internallyin addition to externally(Osman, 2018). Asinnersupplyfacilitates inproducing referrals andoffer motivation tothe prevailingpersonnelbecause ittaken into consideration transfer, promotion,preceding candidatesand so forth. Whereas,outside recruitmentconsists of advertisements,task portals, 5
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sites, platforms, campus placementin addition totaskhonest thatfacilitates indeciding on certifiedapplicantsand decrease theprobabilities of partiality.Screening andbrieflist:After lookingthe suitableexpertiseefficaciously shortlist anddisplay screenapplicants as at thatstage the recruitmentprocedurereceivesdifficult andextra difficult. So thesupervisor of ASDA can carry out this stepeffortlesslywith the aid of using sortingcandidates onthe ideain their minimalqualifications or manydifferent ways.Interviewing:Afterbrieflist in angreenmanner subsequent thesupervisor of ASDAactionscloser to the interviewmethodearlier than receiving theprovide latter or a rejection mail or message. Thisprocedure isabsolutelyrelies upon onthe scale of recruiting teams, organisationalnecessitiesand so forthin addition to interview questionscan benumerous for allapplicants. Itconsists of video interviewing,head to head interviewin addition to telephonic screening also.Evaluation:Afterintending all stepsthe following andvery last step isto assess andoffer employment(Parker, 2019). As theorganization desires to beobserved all steps of recruitmentprocedureso as to getproper candidate for a propertask andthis is the finalisation of hiring.Employee relationimpact thechoice making method of HRM ashorrificmembers of the familycould make thepersonnel tonow no longer observe any of the organisationalrules anguiding principlebranch of ASDA usesrange of techniques increating awholesomedating with theirpersonnel andtry andcontain them in choice makingtechniqueswherein theirreviews are required. Involvement ofpersonnel in choice makingmethodsupply them anpossibilityto elevate their voice within theorganization andbeautifyunderstanding sharing. Itadditionallybeautifythe connection of mangers and personnel andinspire a spirit ofcrewpaintingsamongstpersonnel. It brings transparency in operations offirms andassist theorganization tobenefitpersonnel trusts. Relationship of advantages ofpersonnel andcompany isreferred to here.Talent Managementiscritical in ASDA asit mayoffervitalhelp to theenterprisecompany inkeeping theoverall performance of thepersonnel catering theirofferings within theprefer of the organisation(Uzo, Shittu and Meru, 2018). Talentcontrol is aidea which elevates theenterpriseoverall performance of the given companyvia way of means of facilitating withsurprisinglyequippedpersonnelwho'reforced to supplytremendous performances. ASDA is an aviationcompany andso that it will excelin the given industry. It issurprisinglysizeable for thecorporation tooffer thehigh-qualityofferings viable to the customer. This helps ASDA to develop diverse workforce by creating skilled and talented employees which helps in making work done more effectively through using talent 6
management ASDA is able to achieved its goals and objectives in relation to positive approach within working environment. CONCLUSION From the above discussion it can be concluded that management of business is an important part of business operations which makes business conduct its operations in effective manner. Through management all perspectives related to management are deal with better approach which results in development of organization from all aspects over working. In this essaythingscoveredisbaseduponorganizationalstructurewithitsadvantagesand disadvantages. It leads upon analysing business operations on large scale making organizations working methods improved. Also, marketing mix has been explained which leads towards development of business and its various elements which interrupts its growth process. Then in then end human resource functions like employment relation, recruitment and talent management has been explained. 7
REFERENCES Books and Journals Chatelain-Ponroy, S and et. al., 2021. Introduction. Le management public: la construction d’une identité. InLes grands auteurs en management public(pp. 4-31). EMS Editions. Diklic, K., 2018. Introduction, change management and teacher attitudes.No. 22 Int'l J. Econ. & L.,8, p.25. Dressler, S. and Rachfall, T., 2020. Improved learning performance based on a flipped classroom concept—A case study based on the course introduction to management accounting for businessengineers.InFlippedClassroomswithDiverseLearners(pp.183-201). Springer, Singapore. Edelson, S.A., Senk, C.C. and Stock, K.L., 2018. Using an integrated business experience to take the place of “introduction to management” in an integrated curriculum.Journal of Education for Business,93(7), pp.332-340. Kucuk Yilmaz, A. and Flouris, T.G., 2019. Introduction: Crises management in aviation business andstrategy.InValues,ergonomicsandriskmanagementinaviationbusiness strategy(pp. 187-212). Springer, Singapore. Kumar, S., 2022. Introduction to Risk Management.Available at SSRN 4123419. Mogaji,E.,2021.IntroductiontoBrandManagement.InBrandManagement(pp.1-20). Palgrave Macmillan, Cham. Okumus, F and et. al., 2019. Introduction to strategic management. InStrategic management for hospitality and tourism(pp. 3-21). Routledge. Osman, K.T., 2018. Management of soil problems: an introduction. InManagement of Soil Problems(pp. 1-14). Springer, Cham. Parker, G., 2019. Introduction to Management.Bipolar II Disorder: Modelling, Measuring and Managing, p.211. Uzo, U., Shittu, O. and Meru, A.K., 2018. Introduction: Indigenous management practices in Africa. InIndigenous Management Practices in Africa. Emerald Publishing Limited. 8