Marketing Management in ASDA Assignment

Added on - 03 Dec 2019

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Internet Marketing
TABLE OF CONTENTSINTRODUCTION.....................................................................................................................................1TASK 1......................................................................................................................................................11.1......................................................................................................................................................11.2......................................................................................................................................................21.3......................................................................................................................................................31.4......................................................................................................................................................3TASK 2......................................................................................................................................................42.1......................................................................................................................................................42.2......................................................................................................................................................62.3......................................................................................................................................................72.4......................................................................................................................................................8TASK 3......................................................................................................................................................93.1......................................................................................................................................................93.2......................................................................................................................................................93.3....................................................................................................................................................10TASK4.....................................................................................................................................................114.1....................................................................................................................................................114.2....................................................................................................................................................12CONCLUSION........................................................................................................................................14
INTRODUCTIONInternet marketing is a kind of online business where the sale of company is increasedand product is sold in the market by using email marketing or social media. It helps thecompany to promote the products and services of the business by using social media liketwitter, LinkedIn. In this modern era people are most likely to use social media so themanagers of an organisation involves in the process of promoting their business online andmakes their customers aware about the new schemes of their product. It also helps to buildgood relationships with their stakeholders and suppliers. Overall it enhances company salesand productivity in the market.This report discusses the role of e marketing manager in ASDA retail organisation. Itis a chain of supermarket that produces food, clothing and financial services in UK’s market.It has 175,000 employees working with it and it’s headquarter is situated in Leeds, westYorkshire, UK. It is highly involved in promoting its product and services through onlinemedia by creating its own website and even it helps to get connected and build strongrelationship with its employees and other stakeholders. This report understands marketingthrough internet for promotion using digital marketing communications. Further it conductssecondary marketing research for supporting its customer relationship management.TASK 11.1Internet marketing is a type of selling product of ASDA Company by using E-commerce managers of this business organisation involves in trading of its product andservices by using internet and hi-tech products such as mobile they use mobile commerce asthey helps to complete their business transaction using online system. Nowadays businessesare getting more involved in the business practices and buying and selling of product usingonline media. With the help of social media, a manager of this company is able to create theirbrochure and helps to promote their product online.E business can be defined as a companythat conducts all the transaction through internet. Under this, transaction can be buying andselling of products, supplies and services, production control, collaborating with partners andother related. Ithelps the manager of this company to get connected with their customers andwith its all stakeholders that builds their relationship and further helps in increasingawareness of their products and services in the market (Mohammed and et.al, 2003). Microenvironment of this organisation includes individual that deal with the organisation on regularbasis such as suppliers who supplies raw material to this company, its competitors, customers1
who consumes the product and services being produces by this company. Macro environmentof this corporation can be understood as the factors that are not in control of businessorganization such as economy, different policies made by government and changes that occursocially like change in customer taste preferences and technologies which are being adoptedby the managers of this organisation as per the requirements. Internet marketing helps themanagers of this organization to increase their sales and market share. It also helps theircustomers to get easily their products of their choice as it facilitates their customers withgood offers and schemes like discount and several offers like buy one get one free whichincrease their interest to get more involved in the process of buying goods and servicesthrough online (Awad, 2007).1.2Internet marketing mix can be seen as the marketing effects that are being done by themangers to enhance their sales. Internet marketing manager of this company makes uses ofonline advertising for their products and services, banners, sending emails to their customersas nowadays people are using more internet services for their convenience (Cox and Koelzer,2002). As the managers of this organization are involved in many business practices forincreasing the sales and for increasing awareness in the market this can be seen as under:Collects information-It helps the managers of this business organisation to collectinformation regarding the choices of their customers and to find out their requirement andchoices that helps the business organisation to produce goods and services accordingly. Italso helps to get information and the strategies being adopted by their competitors forincreasing their sales in the market. It helps the manager of this organisation to makeeffective strategies for selling their products and services by using more online and socialmedia.Spread awareness -It helps the business organisation in spreading awareness of theirproducts and services to their customers by creating attractive brochure. It not only helps toincrease awareness in the existing customers but also attracts new customers towardspurchasing their product and services (Fritz, 2004).Support customers -It helps the managers of their business to create strong customerrelationship with their customers by providing them with more services. It facilitates them byproviding discounts and various schemes. It increases the interest of their customers topurchase more using online services. It provides customer convenience by entertaining their2
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