Organisational Structure, Functions and Impact of Digital Technologies on ASDA

Business Environment

Table Of Content
 INTRODUCTION
 Organisational structure of ASDA.
 Organisation functions of ASDA.
 Impact of digital technologies on ASDA.
 Factors affecting ASDA .
 CONCLUSION
 REFERNCES

INTRODUCTION
Business environment refers to external and internal factors affecting on
organisation's functions and operation. (Hamilton and Webster, 2018)ASDA is a
British supermarket chain in retail industry, founded in 1949 in Wakefield, England
by peter and Fred Asquith, with headquartered in Leeds, UK. ASDA became second
largest supermarket retailer chain. In this report there is a discussion about
organisational structures and functions of ASDA and whether it is suitable to
facilitate for their international market expansion. At last there is a brief about digital
technologies and their impact on strategies of organisation's international expansion.