BUSINESS MODEL CANVAS OF ASIAN STREET FOOD TRUCK

Asian Street Food Truck is the company's name. We are a Sole Proprietorship business consisting of myself as the owner. The Asian Street Food Truck can be found at Greenwood Street Food Vendors, Dataran Greenwood, 68100 Batu caves, Selangor. Producing and selling Asian food with a variety of types of recipes and tastes is the business that will be run. Korean Fried Chicken will be the focus.  

ASIAN STREET FOOD TRUCK
BUSINESS MODEL CANVAS
PRINCIPLES OF ENTREPRENEURSHIP (ENT530) : BUSINESS MODEL CANVAS
FACULTY OF BUSINESS MANAGEMENT
BACHELOR IN OFFICE SYSTEMS MANAGEMENT (HONS.)
SEMESTER 3
INDIVIDUAL
PROJECT TITLE: BUSINESS MODEL CANVAS REPORT
PREPARED BY
SYAZREEN NAZIRA BINTI SHAHROM
2019695948
GROUP
BA232 3D
PREPARED FOR
MADAM NORLIZA SAIFUL BAHRY
SUBMISSION DATE
20 JUNE 2020

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ACKNOWLEDGEMENT
First of all, thanks to Allah S.W.T. because given me strength to complete this task. I
are immensely grateful because I finally managed to complete this individual assignment
within the time given by my lecturer, Madam Norliza Saiful Bahry. This individual assignment
cannot be completed without the effort and endless support I received from people
surrounding.
I sincerely thank to my lecturer Principle of Entrepreneurship (ENT530), Madam
Norliza Saiful Bahry for the guidance and encouragement in finishing this individual
assignment, for teaching me in this course and also being such a good guider for me while
doing this task. He had given me appropriate examples and knowledge in order to make me
understand more about this individual assignment.
Last but not least, I would like to express my gratitude to my friends and classmates
for the support and willingness to spend some times giving ideas and sharing knowledge
throughout the competition of this individual assignment.

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TABLE OF CONTENT
No. Contents Pages
1 TITLE PAGE 1
2 ACKNOWLEDGEMENT 2
3 TABLE OF CONTENT 3
4 EXECUTIVE SUMMARY 4
5. 1. INTRODUCTION
1.1 Company Background
1.2 Problem Statement
1.3. Swot analysis (two competitors)
14. Opportunity recognition
1.5. Purpose of business model canvas preparation
5 – 7
8
9
10
11
6. 2. BUSINESS PROPOSAL
2.1 Business Model Canvas (BMC)
2.2 Details of BMC
11
12 - 18
7. 3. CONCLUSION 19
8. 4. APPENDICES 20 – 24

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EXECUTIVE SUMMARY
The business’s name is Asian Street Food Truck. This is a Sole Proprietorship
business consist me the owner of the business. Asian Street Food Truck is located at
Greenwood Street Food Vendors, Dataran Greenwood, 68100 Batu caves, Selangor. The
business that will be conducted is producing and selling variety of Asian food with various
types of recipes and tastes. But our main menu is Korean Fried Chicken.
The visions of Asian Street Food Truck are to become the leading brand in food truck
business and in the whole state of Malaysia. Our goal is to moderate growth, annual
profitability and to maintain our performance.
The missions of Asian Street Food Truck are we are in the food truck industry with the
aim of building a brand that can meet the needs and wants of our esteemed clients in places
where they can hardly access standard cafeterias.
The objectives of Asian Street Food Truck are to offer high quality and moderate price of
foods, to become a regionally recognized brand, capitalizing on the rapid growth and
popularity of the food truck industry in Malaysia, offer a variety of food from fast food to a
real meals, and also assorted non – alcoholic drinks and wine and others non-halal raw
material, creating and attractive and diverse menu, and providing excellent customer
services that enhances the rapport with students through responsiveness to needs and
wants.

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1. Introduction
1.1 Company Background
Name of the Business Asian Street Food Truck
Business Address Greenwood Street Food Vendors,
Dataran Greenwood, 68100 Batu
caves, Selangor
Website www.asianstreetfoodtruck.com.my
E- mail [e-mail]
Telephone Number 017-20987878
Fax Number 07-4187407
Form of Business Sole Proprietorship
Main Activity Selling food and beverages
Date of Commencement 19 April 2018
Date of Registration 14 March 2017
Registration Number CT0049568-W
Name of Bank MAYBANK
Bank Account Number 176509738878
Vision and Mission
Vision
To become the leading brand in food truck business and in the whole
state of Malaysia. Our goal is to moderate growth, annual profitability and to
maintain our performance.
Mission
We are in food truck industry with the aim of building a brand that can
meet the needs and wants of our esteemed clients in places where they can
hardly access standard cafeterias.
Objectives
• To offer high quality and moderate price of foods.
• To become a regionally recognized brand, capitalizing on the rapid
growth and popularity of the food truck industry in Malaysia.
• Offer a variety of food from fast food to a real meals, and also assorted
non – alcoholic drinks and wine and others non – halal raw material.

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Organizational Chart
ASIAN STREET FOOD TRUCK
POSITION TASK AND RESPONSIBILITIES
Owner
• Develop business strategy
• Supervise workers
• Promote the business
• Monitor costs and expenses to assist in budget
preparation.
• Manage finances
• Oversee inventory

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Logo and Motto
Logo description
Asian Street Food Truck is created with a sophisticated logo with a minimal design.
Truck and the signboard of chicken is to show that Korean Fried Chicken is our main menu.
A cup beside the box of the chicken is showing that we are also selling drinks like coffee
and smoothies. Under the name of our business, there is our slogan to describe our food
truck. Stop means we are inviting the customers to come to our food truck, eat is means
the customers can enjoy their meal at our provided space while go is means that
customers have a choice to buy and go to their favourites place to eat. A truck is the main
thing to describe our business.
The name of our food truck is based on our menu as we are preparing a lot of Asian
foods. The beauty of simple design in this logo show the connecting between our food
truck and the community. .
Motto
- STOP, EAT & GO!

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1.2 PROBLEM STATEMENT
a) Problem Statement: Not enough space at the truck.
Asian Street Food Truck have a problem not enough space at the truck. We cannot
expect the number of customer will come to our food truck. Sometimes, will be more than 20
peoples, sometimes will be less. If the number of customer come will be than 20 people, the
space to do the food preparation is narrow space.
b) Problem Statement: Marketing problem.
Asian Street Food Truck is a new business in the food industry. We do not know how
to notify the audience about our business. We have to find alternative how to our business to
be well-known business in the food industry.
c) Problem Statement: Financial problem.
Asian Street Food Truck have a problem which is financial problem. The financial
problem occur when our business when to start set up a business. We also do not have
enough money to pay for all the expenses.

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1.3 SWOT ANALYSIS (TWO COMPETITORS)
Competitors Laksa Bersarang Takoyaki
Strengths • Delicious and Unique. They have
their own recipe that make the laksa
different from the others. They using
garlic oil and ‘telur bersarang’.
• They not only sell laksa, but they
also sell drinks, and fruits.
• The sellers are friendly with the
customers. This make their
customers feel comfortable.
• Expensive. Normally, laksa price is
around RM2.50-RM3.50. But they sell
at RM5.00.
• Did not have enough table and chair.
• The canopy is not convenient because
they have large amount of customer.
Weaknesses • The price is lower than RM5
• The quantity of takoyaki is big
and extra with sauce.
• The taste is not too tasty.
• The sauce which is provided by the
seller is not enough.
Opportunities • Join food festival • Join food festival
Threats • Many competitors at the location’s
selling activities.
• Many competitors at the location’s
selling activities.

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1.4 OPPORTUNITY RECOGNITION
- Open new branch
Asian Street Food Truck are planning to open another branch in different state in
Malaysia since we do not have enough space at the one truck and further strengthen our
brands in oversea as we are looking a chance to enter the market and enables us to compete
with well-known and successful Food Truck. For example, open new branch in Pahang.
- Increase sales & marketing activities.
We strongly believe that there are still significant opportunities to further expand into
both the local and international food truck industry. It is one of our alternative to notify to the
public about our business. To leverage on these opportunities, we intend to strengthen our
sales and distribution network by enlisting experienced marketing and sales personnel and
participating in more transnational food fairs or entrepreneur’s fairs. For examples, make
promotion that can attract customer.
- Expansion via acquisitions, joint ventures or strategic alliances.
The catalysts of our growth are our ability to expand our network of customers and to
increase our production capacity. In to be our business well-known in the food industry , we
intend to acquire, enter into joint ventures or strategic alliances with other companies that are
either complimentary or are a strategic fit to our business. For example, our food truck can
make joint ventures with company or factory that can provide raw materials to us.
- Make a loan from the bank.
We have to make a loan from the bank since we have financial problem when to start
up a business. It is because it easier for us to pay for all the expense such as rent expenses,
utilities and others. For example, apply loan from Maybank.

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1.5 PURPOSE OF BUSINESS MODEL CANVAS PREPARATION
Business Model Canvas is one monumental task is to start a small business. It seems
as if there are a million things we need to look after before we can make money. We need to
register our company, set up the website, work out our budget, figure out our marketing
strategy, check the goods and build good relationships with our suppliers and manufacturers.
The purpose of Business Model Canvas Preparation are to helps us to get an
understanding of our business and to go through the process of creating ties between what
our idea is and how to turn it into a company. Moreover, this looks at what kinds of consumer
choices impact how the services are used and it allows us to get a clear insight into what the
business is likely to be.
2. BUSINESS PROPOSAL
2.1 BUSINESS MODEL CANVAS (BMC)
Designed by: Date: Business:
Business Model Canvas Syazreen Nazira binti
Shahrom 2019695948 Korean Fried Chicken (Food Truck)
Key Partners Key Activities Value Propositions Customer Relationships Customer Segments
• Pak Mat Mini Mart
Gombak
• Mr Shahrom’s Fresh
Chicken
• My.botol.Plastik
• Food and beverage
preparation
• Cleanliness
• Serve customer
• Employee
management
• Financial
management
• Delicious recipe
• Secret recipe
• Fresh cooked
• Short waiting period
• Strategic location
• Good environment
• Customer friendly
service
• Social media
community
• Provide website
• Offer for regular
customer
• Residential area
• Shop nearby
• University students
• Primary and
secondary students
• Fans of the latest
food
Key Resources Channels
• Physical – food truck,
equipment, support
• Special recipes
• Human resouces
• Source of income
• Offline/ traditional –
banner, bunting,
brochure, business
card and business
card
• Online – social
media (facebook,
instagram, twitter)
• Customer feedback
Cost Structure Revenue Streams
• Raw material cost.
• Cost of rent and utilities
• Maintenance cost
• Marketing cost
• Employee cost
• Business license
• Halal certificate from JAKIM
• License for site’s rent
• Premise and signboard license
• Food and beverage sales through the food truck• License for outdoor advertising
• Domestic electric supply license
• Typhoid injection for the workers
from Klinik Kesihatan

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2.2 DETAILS OF BUSINESS MODEL CANVAS
• KEY PARTNERS
Key partners are the relationship of our business with other business out there,
governmental, or non-consumer entities that help our business work and operate. This is
the relationship of our business has with the supplier and manufacturer. These key partners
will hepl our business succeed in areas that would be inefficient for us. For the supplier, we
have Pak Mat Mini Mart Gombak for the food preparation, Mr Shahrom’s Fresh Chicken for
the chicken and My.botol.Plastik. for the packaging things.
• KEY ACTIVITIES
The key activities of a business represent what the company should do to make the
business model work. For our business, Asian Street Food is offering a variety of Asian food
which are different from others food truck. This business also served to the customers a
variety of light meals that can attract our customer to stay loyal with us. Besides that, Asian
Street Food Truck are also offering small, medium and large size of box and a happy meal set
that is special for our little customers. Asian Street Food truck also serve beverages like coffee
and five flavours of smoothies such as strawberry, chocolate, mango, lime and grape. Other
than that, Asian Street Food Truck prioritize cleanliness in their business.

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• KEY RESOURCES
The next element is key resources. The key resources are needed to create value for
our customers. For the physical resources are food truck, equipment for business, and raw
materials. For the human resources, our business have staff for helping our business works.
Intellectual resources, we produce special recipe that we deals with the famous chef in
Malaysia.
• VALUE PROPOSITIONS
The value propositions are innovation, service, or feature designed to attract
customers to a business or product. This is the reason why customers turn to one company
over another. For our business, we serve the customer with the delicious food because it is
come from delicious recipe, secret recipe and fresh cooked from the kitchen. Moreover, we
serve to our customer as soon as possible which is customer just waiting in short waiting
period. Besides that, our location is strategic and have good environment so our customer
can come to our food truck and enjoying their food with their family.

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• CUSTOMER RELATIONSHIPS
Customer relationships describes the type of relationship that a company establishes
with its specific segments of customers. Customer relationships are driven by customer
acquisition, customer retention, and sales boosting, that is, we need our customer
relationships to get, maintain, and grow. For our business, our staff are trained to become
friendly with our customers. For instance, giving smile when in a face-to-face situation. Next,
social media community, we provide online properties which is customer can relate their
common experiences and interests. Next, provide website for our customers to know the
information about our business. Other than that, we also offer special price or discount to our
regular customer using the royalty card.
• CHANNELS
The Channels Building Block explains how an organization interacts to achieve its
Value Proposition and meets its Consumer Segments. It is important to understand which
direction (or channel) to reach our customer is best for our business. For our business, we
use banner, brochure, and business card to promote our business. Furthermore, we use
online platform also such as Instagram to promote our product. We will upload the picture of
the product, customer’s feedback, and to inform the customers about our monthly promotion.
The feedback would come from our regular customers based on their satisfaction of the
various food truck goods. Such feedbacks are used to improve the inputs or transformation

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process and thus, enhance the quality in terms of taste, flavour, texture of our products. In
addition our beloved customers will enjoy the special promotion with the affordable price.
Our business also accept reservation for a wedding, birthday party, Hari Raya festival and
other events. For customers that want to know our business in details or want to make an
order, they can visit our official Facebook, Instagram, website or other communication. .
Moreover, our business is operating for 288 days. Customers will never doubt of our
food and beverages because our ingredients is Halal especially for Muslim. Others
specializations of our business we are provided loyalty cards which in the card have 10
boxes, each box means a purchase above RM10 will get one stamp. Customers will get free
three pieces of Vietnam rolls and one coffee or smoothies if the boxes are completely stamp.
• CUSTOMER SEGMENTS
Customer segments define the groups of individuals or organizations that we wish to
reach or serve. To survive each company needs profitable customers. Using the canvas of
the business model we must decide what our company segment(s) will be. A good way to
ponder this block is to treat it as our customers' demographic information. Asian Street Food
Truck will be offering services regarding supplying products to customers’ directly. Our main
target market is a residents and students nearby. There are also numbers of institutions in the
city which is International Islamic University Malaysia, primary and secondary schools, ,
company and others. Some of the students or teenagers just prefer to refill their desire to
enjoy our product and services that are unique and different from other food truck. For family
they also have opportunity to enjoy their meals in a comfortable environment that are suitable
for them while students can enjoy our food with an affordable price.

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• COST STRUCTURE
Cost Structure defines all the costs and expenses our company will incur while our
business model operates. This final step is critical in the process, because it will help the
team determine whether to pivot or continue.
- RAW MATERIAL COST
No Material Quantity
(kg)
Safety
Stock
Total Material
Requirement
Price/Unit
(RM)
Total
Price
(RM)
1 Drummet
Chicken
5000 pcs 10 pcs 5010 pcs 0.90 4509.00
2 Wheat Flour 14 kg 3 kg 17 kg 2.50 42.50
3 Garlic 6 kg 0.5 kg 6.5 kg 4.00 26.00
4 Dried Chilli 2kg 1 kg 3 kg 4.50 13.50
5 Light Soya
Sauce
12 bottles 2 bottles 14 bottles 3.40 47.60
6 Honey 10 bottles 1 bottles 11 bottles 5.30 58.30
7 Chilli Powder 16
packets
1
packets
17 packets 1.50 25.50
8 White
Sesame
Seeds
2 kg 1 kg 3 kg 3.90 11.70

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9 Oil 24
packets
2
packets
26 packets 1.80 46.80
10 Salt 2 kg 0.5 kg 2.5kg 1.80 4.50
11 Brown Sugar 6kg 1 kg 7kg 2.30 16.10
12 Black Pepper 2 kg 1 kg 3 kg 1.40 4.20
13 Ginger 4 kg 1 kg 5 kg 2.10 10.50
TOTAL 4816.20
Figure 1
- COST OF RENT UTILITIES, MAINTENANCE COST, EMPLOYEE COST , MARKETING
COST, BUSINESS LICENSE AND HALAL CERTIFICATE
No Details Monthly Cost (RM)
1 Electricity 150
2 Water 80
3 Rental 100
4 Telephone/ Internet 130
7 Equipment maintenance 100
8 Fuel expenses 600
9. Employee cost 1600
10. Marketing cost 300
11. Business license 100
12. Halal certificate 3000
TOTAL 4560
Figure 2
- Manufacturing license
• Typhoid injection for the workers from Klinik Kesihatan Daerah Gombak.
• Business license from Majlis Perbandaran Selayang.
• Halal Certificate from JAKIM
- Environment license
• Premise and signboard license from Majlis Perbandaran Selayang.
• License for outdoor advertising from Majlis Perbandaran Selayang.

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• REVENUE STREAMS
A Revenue Stream is the building block presenting the cash a company generates
from each Customer Segment. Most businesses need at least one great revenue stream to
earn money. Asian Street Food Truck generates money from the food and beverage sales
through the food truck.
Sales forecast per month:
Output per month
Average sales forecast per month = RM 24,516.67
The sales price = RM 12.00
Number of output per month = 2043 boxes of Korean Fried Chicken

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3. CONCLUSION
In conclusion, Business Model Canvas provide a simple, intuitive and flexible tool that
can be developed rapidly and applied ongoing to iterate and refresh the business strategy.
Business Model Canvas provides an overview of the business. It is offering infrastructure,
market and finances. Using this canvas will lead to insights into the customers we serve, what
value proposals are being offered through what channels, and how our business is making
money. We may also use the context of the business model to consider our own business
model or a competitor's.
I desired to meet customer’s satisfaction, gain potential client to deal with my business,
get the feedback in order to provide a high quality of product to be present to the customers
and achieve my target profit. My expectation is also being well-known in future because it’s a
wholly owned by Bumiputra Entrepreneurs that can expend and enter the market easier as
long as there is creativity to gain profits in business.
I can conclude that the quality of my product and our own uniqueness will achieve my
goals and have strong financial background. I will ensure that my business gain profit in every
month with my marketing strategy. I believe that nowadays we need to improve on how we
servicing our own product and customer with our own identity so that people will recognize
and help us to enter this food industry.

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4. APPENDICES
STICKER
Figure 3

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BUSINESS CARD
Figure 4

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FLYERS
Figure 5

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BROCHURE
Figure 6

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SOCIAL MEDIA
Figure 7