Business Plan Report - Ask Food
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Added on 2019-10-30
Business Plan Report - Ask Food
Added on 2019-10-30
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Ask Food Limited 1ASK FOOD BUSINESS PLANBy NameCourseInstructorInstitutionLocationDate
Ask Food Limited 21.0 EXECUTIVE SUMMARYAsk Food is an online-based restaurant startup. The company will target individual makers offood at home who may not have the financial power, or technical expertise to start a physicallocation to offer their foods to the public for sale. Similarly, Ask Food will endeavor to offercustomized home deliveries to buyers who would prefer to stay home rather than taking the walkto a food restaurant. This will be done through Uber services. The marketing of food will bebased on facebook while deliveries made through Uber. The company seeks to meet the needs ofboth the buyers and sellers of foods away from the traditional bar and restaurant settings. Thecompany will seek to post a gross margin of 80% through persuasive and innovative onlinemarketing using Facebook as the main advertising mode and other social media platforms. Thecompany seeks to exploit existing market potential of home-food suppliers and home-foodbuyers by offering a medium to meet and exchange goods and service.
Ask Food Limited 3Table of Contents1.0 EXECUTIVE SUMMARY...................................................................................................................22.0 ASK FOOD BUSINESS SUMMARY..................................................................................................12.1Business Objectives................................................................................................................12.2 Mission..................................................................................................................................12.3 Ask Food Social Media and Website.....................................................................................12.4 Uber Transportation...............................................................................................................22.5 Pillars to Success...................................................................................................................22.6 Company Summary...............................................................................................................23.0 BUSINESS START-UP........................................................................................................................33.1 Initial Outlay..........................................................................................................................33.2 Ask Food Funding.................................................................................................................43.3 Company Ownership.............................................................................................................54.0 MARKETING SUMMARY..................................................................................................................54.1 Products.................................................................................................................................54.2 Market Analysis Summary....................................................................................................54.3 Market Analysis.....................................................................................................................64.4 Internet Marketing.................................................................................................................74.5 Competitive Edge..................................................................................................................84.6 Sales Strategy.........................................................................................................................84.7 Sales Forecast........................................................................................................................95.0 MILESTONES......................................................................................................................................96.0 ASK FOOR HUMAN RESOURCES SUMMARY............................................................................106.1 Management Summary........................................................................................................106.2 Ask Food Personnel Plan.....................................................................................................116.3 Ask Food Management philosophy.....................................................................................117.0ASK FOOD FINANCIAL PLAN........................................................................................................117.1 Financial Outlook................................................................................................................117.2 Underlying Assumptions.....................................................................................................127.3 Ask Food Analysis of Break-even Point..............................................................................127.4 Ask Food projections for Profit and Loss Account..............................................................137.5 Ask Food Projections for Balance Sheet.............................................................................159.0 Bibliography........................................................................................................................................17
Ask Food Limited 4Ask Food Business Plan2.0 ASK FOOD BUSINESS SUMMARY2.1Business ObjectivesTo create convenience for customers by enabling them to meet a wide variety of food sellers and get deliveries wherever they areTo enable suppliers who lack physical space to gain market share by marketing their products onlineTo create value for Uber through giving delivery jobsTo keep gross operating margin at 70%To increase annual turnover to more than $5 million by the fifth yearTo ensure customer satisfaction level above 80% according to supplier ratings2.2 MissionAsk Food mission is grounded in offering reliable medium in offering foods directly from thesuppliers to interested buyers. Our mission is grounded in attaining quick deliveries throughUber Transportation, with customer specifications at heart. The company shall be dedicated toensuring customer order are met within the shortest time possible.2.3 Ask Food Facebook PageThe company intends to launch an interactive Facebook page to act as the means ofcommunication between the company and its projected large customer base. The Facebook pageis the main online marketing platform, where food suppliers will meet buyers. The page will beused to attract and update customers on various food offerings. The customer will be in aposition to place his order via facebook or call specific numbers which have been provided onthe page and the message will automatically be relayed to the sales desk who shall take up forfurther action (Smith 2010). Through the facebook page, the company will be able to monitor
Ask Food Limited 5traffic, get customer feedback, delivery feedback from Uber and food supplier feedback. Thesewill be used in improving the experience.2.4 Uber TransportationThe company will use Uber as a transportation service to enable prompt food delivery to customers. Thefacebook portal will connect food suppliers with Uber such that once a customer makes an order; thesupplier is connected to an Uber driver, closest to his or her location to make the delivery. This willensure swift delivery hence customers will not have to wait too long for delivery. Uber will ensure thatcars are always available so that there is no inconvenience in terms of delivery. The Uber services will becharged through the normal application depending on distance to delivery location. Since it iscollaboration, Uber will give discounted rates as they will get a lot of business from the food suppliers.2.5 Pillars to SuccessAsk Food pillars to success are:Vigorous MarketingEnhanced Facebook CampaignsQuality customer service through social media marketersSeamless collaboration between Uber and Ask Food to ensure great delivery servicesQuality product and serviceGathering customer feedback and serving customer needs2.6 Company SummaryAsk Food is an online-based restaurant offering a medium and means to get quality foods fromhome-based suppliers to needy buyers anywhere in the world it shall target to solve the hustlesand security threats that have become prevalent in crowded public area. The target customers are
Ask Food Limited 6both skilled would-be restaurant owners and sophisticated diners unwilling to escape the comfortof their homes. 3.0 BUSINESS START-UP3.1 Initial OutlayThe following expenses shall constitute initial financial outlay:Fees payable to lawyersBusiness RegistrationAdvertising and business pitches to bring food suppliers on boardBasic utilities for officeSetting up social media pageTelephone chargesbench, cabinet, and office seatshelvesLaptop with a fully integrated management solution system complete with internet connectionPrinter
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