Innovation and Technology Management: Assignment

Added on - Dec 2020

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ASOS AND BP PLC
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1...........................................................................................................................................11. Different type of innovation and technology and there impact on economic progress ofcountry.........................................................................................................................................12. Innovation and technology have impacted on the operation, sales and profit of BP, PLC.....2TASK 2............................................................................................................................................31. An understanding of corporate governance............................................................................32. Archie Carroll's Pyramid of corporate social responsibility...................................................4CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7
INTRODUCTIONASOS is a British online and fashion retailer. Company has been founded in year 2000in London. The major focus of firm was young adults. They have extended their market share inover 240 countries and explored a large range of consumers with the help of social mediachannels. ASOS is been headquartered at Camden town in greater London house. ASOSs openedits first office outside the South East, inBirmingham.Report will highlight different type ofinnovation technology and how they have impacted the economic progress of the country withparticular emphasis on business organization. It will also explain how innovation have impactedthe operation, sales and profit of ASOS. Study will demonstrate an understanding of corporategovernance and history of corporate governance in UK (Roberts, 2012). Assignment explainsArchie Carroll's Pyramid of CSR.TASK 11. Different type of innovation and technology and there impact on economic progress of countryDefinition of innovationInnovation is basically bringing some new changes to the existing product and goods. Itcan be understood as new idea, thoughts and making use of creative methods. There are varioustype of innovation such as frugal, incremental, disruptive and radical which has can be used bycompanies (McWilliams and Siegel, 2013). Using innovative techniques supports in enhancingthe economic growth of United Kingdom. Like for example in order to grow ASOS is makinguse of digitalised innovation which has supported them in gaining competitive advantage. It hasalso increased the gross domestic income of country. Innovation has supported various regions togrow.Definition of technologyTechnology is basically the collection of techniques, skills, methods and processes whichcan be used by companies in production of various goods and services. It has supported UnitedKingdom in enhancing the living standards and social life of people(Carroll, 2013). ASOS isalso been engaged in using advancing technology in order to establish there brand name andequity. Advancing technology has laid impact on the economic development of United Kingdom.It has also provided job opportunities to local people residing in that region.The Latest computer technology1
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